The news shows that the industrial and commercial changes of Ruili Biomedical (Shenzhen) Co., Ltd. have attracted extensive attention in the industry. Among the new shareholders, Zhuhai Gechuangxin Space Industry Fund Partnership is particularly eye-catching. Gree Group, a giant famous for home appliance industry, can't help entering the American industry track!
In recent years, more and more people cross the border into the United States, before Gree Hongxingerke, Luzhou Laojiao, Huiyuan Juice, Moutai, Budweiser, Wahaha A number of enterprises in various fields have already deployed in succession, entering the United States to seize a market of 100 billion yuan.
Meituan's 2023 Beauty Industry Development Report, January August 2023, China Gome The size of the beauty body market is expected to be 460 billion yuan, with 180 million beauty consumers throughout the year, an increase of 25 billion yuan compared with 2022, 5.75% increase 。
Ai Media Consulting, 2024-2025 China According to the Research Report on Operation and Development Trend of Cosmetics Market, in 2023 China The market scale of cosmetics industry is about 516.9 billion yuan, 6.4% year-on-year growth It is expected to increase to 579.10 billion yuan in 2025.
With such huge market profits and broad prospects, even a small market share can bring considerable profits. As a result, the investment in Meiye Track has always been high, and it has become a hot outlet project for all major capitals and entrepreneurs.
Although the market is good, there are many brands and the quality is uneven. Venture investors, whether experienced or inexperienced, who want to enter the United States industry, should pay special attention to and carefully select products. Choosing the right brand is a step for successful investment and entrepreneurship! For specific selection, please refer to the following nine elements and select the appropriate franchise brand according to your own situation and needs.
1、 Look at the brand: In the era of brand recognition and consumption, end customers often look at the brand to enter the store, and chain stores choose a good brand, which means that half of the success has been achieved, and they can directly enjoy the mature brand effect and market reputation, without worrying about the early expansion of customers and late lock customers.
2、 Strength: Franchisees need to cooperate with large enterprises to have backing. Formal big brands can provide franchisees with brand, products, equipment, services, education, management, marketing and other services to reduce the risk of their own entrepreneurship.
3、 See qualification: Chain franchise registration first! Di gold standard to identify whether a brand is reliable/legal: check whether the enterprise/brand has been put on the franchise record by the Ministry of Commerce! not adopt The enterprises registered on the record are all operated illegally, and franchise is not guaranteed.
4、 View mode: The mature, replicable and landing mode makes business easier! Whether there is a mature "whole store output" model, customer expansion model, business model, store business model, etc.
5、 Look at the product: Products are the lifeblood of beauty salons, and good products will lay a solid foundation for the successful operation of franchise stores. The final income of the store will be determined by whether the product is featured, whether it has a complete system, and whether it is updated and iterated.
6、 Look at the device: In the high-tech era, scientific beauty is the trend of the market, and traditional techniques and products can no longer meet the needs of consumers. Brand selection depends on whether there is equipment development ability to keep up with consumer demand and market frontier.
7、 Look at items: If a beauty salon does not have special services, it means that it lacks market competitiveness and is no different from a beauty salon on a bad street. If you want to join a beauty salon, you need to choose a project with unique characteristics, supported by unique projects, and operate more smoothly.
8、 After sales: When choosing a brand, after-sales support is particularly important. Good after-sales can make franchise stores less detours and easier to get on track. Whether there is a perfect after-sales service system, how about the service team, whether it is a long-term operation or a short-term behavior.
9、 See Resources: With the continuous upgrading of consumption and the intensification of competition, beauty salons now pay attention to diversified operation. In addition to conventional projects, they should also expand revenue channels. This requires that franchise brands have rich resources to help franchise stores diversify and generate revenue.
