Coffee, a very common drink in daily life, can both alleviate and solve edema. Basically, coffee shops can be seen everywhere on the streets, and it is also one of the afternoon tea choices for urban white-collar workers. At present, the people who drink more are drivers, medical staff, writers and other posts. They need to work day shift and night shift for a long time, so they must use coffee to refresh themselves. In addition, people's impression is that coffee shops are usually opened in very good places, with quiet environment and good service.
The theme coffee shop has lived up to the expectations of the public, shining the global Chinese market with a strong brand image, rich cultural atmosphere, successful market positioning and unique operation mode. At present, in Hefei, there are five theme coffee shops with an annual turnover of more than 9 million, more than 80 franchises have been authorized to join in the mainland, and more than 50 have opened. The chain network has taken shape. The market positioning of the theme coffee shop is clearly separated.
At present, most coffee shops in mainland China are business coffee shops, which mainly focus on business negotiation, lovers' dating, chess and card leisure. The per capita consumption value is high, the duration is long, and the age is high. The theme coffee shop focuses on leisure coffee, and the main consumer group of "the third space of urban life" is a fashionable young white collar group aged 18-35. This consumer group focuses on enjoyment, leisure, knowledge, respect for human nature, and is rich in petty bourgeoisie sentiment. However, the consumption ability of these people is not very strong, but the base is huge, accounting for 30% of the population, and will increase year by year. On this basis, it is particularly important to open affordable and convenient stores to meet the coffee dream of the huge young fashion group.
The theme coffee shop not only provides fresh and healthy food for the guests, but also the agent of the theme coffee shop is committed to creating a comfortable and relaxed space for the guests, making them physically and mentally healthy, which is our purpose and goal. The positioning of healthy and theme coffee shops for environmental protection is easy to form brand reputation, increase publicity points and improve the probability of success of the brand.