Advantages of Zhuoshini Women's Shoes:
The company has a perfect organizational structure, including five functional departments: marketing center, research and development center, production center, administrative center, and financial center, striving to standardize, refine, and scientifically manage. In 2002, the international quality management system was fully implemented within the enterprise. In the same year, it successfully passed the ISO9001: 2000 international quality system certification.
Strong technical strength, excellent product quality and perfect after-sales service have greatly improved the brand value, popularity and reputation of the enterprise. Since 2001, the company has successively won the "Zhejiang Quality and Integrity" Demonstration Unit, "2005 Fashion Wenzhou Annual Footwear Brand", "Women's Shoes" industry Brand "," Top Ten Public Images " good Brand "," 2005 National User Trust Brand "“ Products ". At the beginning of 2006, Mr. Wu Xianyi, Chairman of the Board of Directors of the Company, was also rated as "Famous Brand" by the Center for Quality Support of Light and Medium Products.
Who gets rid of the past first wins the future. In the constant self transformation of the company, the future development direction is more clear. Zhuoshini Women's Shoes Joining the company headquarters is committed to making the brand popular, the company respected by the society, and customers benefit from us Long time Our mission!
The accurate marketing strategy of Zhuoshini brand:
The headquarter of Zhuoshini Company uses forward-looking combined marketing strategies to develop market strategies, pricing strategies, ordering strategies, supply strategies, operation strategies, sales promotion strategies, etc. in stages and steps, guided by the business philosophy of "quick response of the supply chain, improving the performance of individual stores", A complete set of standardized systems and processes and implementation supervision mechanism have been established.
The national unified retail price system is adopted for Zhuoshini's products, and the band price fluctuation adjustment is adopted for promotional products. The whole range of goods are terminal displayed according to series, heel type, color system, price and seasonal attributes. The promotion rhythm follows the pace of the market, and the sales volume and cash register are pursued large Optimization of brand influence!
The headquarters of Zhuoshini Company holds six large-scale order meetings a year, and each year, more than 1200 fashionable women's shoes are launched. The ERP distribution system is used to understand the sales situation and customer response around the country, so as to flexibly adjust the policy and direction of commodity planning, commodity planning and management, and marketing to respond to customer requirements and market changes.
Scientific planning of commodity ordering, advanced information ordering system, real-time analysis of ordering indicators, so that the number of SKUs can reach good This makes the later market expansion, operation management and promotion plans more targeted and strategic, and also provides optimization support for the supply strategy.
Zhuoshini brand has a rapid supply chain response mechanism. The rapid response from order confirmation - raw material procurement - production management - logistics distribution - terminal sales has left many brands out of reach, forming JOSINY's unique "fast fashion" advantage.