The core advantage system makes Zhou Dasheng a success Industry advantages status
1. Strategic system
Build a strong driving force for enterprises' over speed development and sustainable development.
Zhou Dasheng's Golden Dragon Ascension Strategy Trilogy:
one Buqu, 2007-2010, the total number of the company's stores reached 1500, and the company invested 50 million yuan in advertising, greatly improving its popularity and reputation, and establishing its brand in the national jewelry industry advantage Status.
The second episode, 2011-2015, is mainly to strengthen brand building and enhance brand value and reputation. Create brand characteristics, further improve brand influence and enhance the company's comprehensive strength.
The third episode, 2016-2020, brand leading and remote in the industry advantage Our position is unshakable. Related diversification often leads to a new round of innovation and improvement. At the same time, the export share of brands continues to grow, and they are steadily on the road of international development.
2. Strong brand system
Accurate positioning, integrated marketing, establish a strong brand position, and win widespread trust of consumers.
Zhou Dasheng Jewelry attaches great importance to brand building. Over the years, he has implemented a strong brand integrated marketing strategy. More than 1400 chain stores have unified the CIS system nationwide, unified external publicity image, unified sales strategy, and unified service standards, so as to establish a qualified brand image in the hearts of consumers. National three-dimensional brand promotion, CCTV advertising, print media, urban outdoor advertising, car body advertising, online marketing, star activities, exhibition marketing and other aspects of the brand promotion, combined with the national theme terminal promotional activities at different stages of the year, effectively establish and spread the brand. The company has also cooperated with DTC, AMC, DIAROUGH and other international jewelry institutions for many times to launch a series of special marketing activities to highlight the strong market driving force and brand effect.
On September 12, 2009, the international film star Lin Zhiling, who is famous in the three places on both sides of the Taiwan Straits, officially signed a contract to become the spokesperson of Zhou Dasheng's jewelry image, marking a new step for the brand of Zhou Dasheng.
3. Scale channel system
The 1400 chain stores cover more than 300 large and medium-sized cities in 32 provincial administrative regions across the country. They are interconnected and regional leaders.
4. Fine management system
40 regional operation management organizations and more than 100 marketing elites have worked hard to ensure the terminal is bigger and stronger.
Zhou Dasheng's headquarters and regional offices cooperate to provide continuous, professional and personalized practical guidance on terminal operation and management in combination with the actual situation of the chain stores, so as to form professional guidance on store location, market analysis, opening training, daily staff training, terminal management, marketing promotion organization, commodity analysis, on-site supervision, personnel recruitment, and commodity structure adjustment, Assist the chain stores to solve the business difficulties in a timely manner, adjust the business strategy, and help the chain stores to adapt to the competitive market environment.
5. Training system
The professional teaching staff implements various and multi-level practical training, and is committed to improving the quality and skills of all staff.
The overall training system of Zhou Dasheng has greatly promoted the overall improvement of the management ability, terminal service level and terminal sales performance of the company's management teams at all levels. For terminal shopping guide, advanced training on "starting source power, accelerating flexible power, and surpassing new power" is provided; A special training on "winning power" was held for terminal store managers.
For internal management, organize "Wingaid Special Training Camp" and other quality training courses to improve employees' professional quality and cultivate a positive attitude.
"Zhou Dasheng J-MBA Series Lectures" was founded in 2006 to improve the overall quality of management personnel in the jewelry industry. Over the past four years, more than 10 people have been invited to hold lectures inside and outside the industry, and more than 2000 people have attended the lectures.