Brand name |
Mid-range clothing store |
Investment amount |
10~20 ten thousand |
date of establishment |
2013-06-14 |
Total number of stores |
one hundred and fifteen |
Business scope |
Women's wear | Suitable for people |
Free entrepreneurship |
Franchise region |
whole country |
Whether there is regional authorization |
no |
Origin of the brand |
Guangdong |
contract period |
|
Training period |
|
Royalties |
|
Requirements for business conditions |
|
bond |
|
Franchise fee |
RMB 100000 |
|
|
Joined in by mid-range clothing stores details
The mid-range clothing store came for women, which attacked the personality, fashion, nature and romance, captured all women aged 18-46 years old and won many awards. The mid-range clothing store also won the Guangdong International Fashion Festival and Guangdong Fashion Week Organizing Committee's award of influence, which is very popular with consumers. Founders of franchised brands of mid-range clothing stores have won the favor of many MM with their unique style and quality, and are known as the father of Korean women's wear.
The design of the mid-range clothing store combines the romantic elegance of Japan and South Korea, the modern fashion of French style and the mysterious depth of the East, so as to create the popular fashionable women's clothing b'g of the mid-range clothing store. And no matter how the trend changes, mid-range clothing stores always pay attention to the comfortable and healthy quality of fabrics, expand the fresh field of color application, and pursue the meticulous care of every detail and the great possibility of cross matching each season's clothing series.
Good sales of clothing depends on positioning, and accurate positioning can double the sales of clothing. Mid range clothing stores have six product lines. The positioning is different. In terms of age, Gosqi women's clothing is suitable for female consumers aged 18-46.
The suit series of mid-range clothing stores are targeted at professional women and white-collar women. Elegant series is aimed at women with charm. The printing series uses natural flowers to reflect the fresh and refined, suitable for young young girls. The fashion series of mid-range clothing stores mainly focuses on leisure, which is suitable for casual occasions. Leisure series emphasizes mix and match, suitable for young girls who are more casual.
With a professional design team of 300 people, new styles are available every week. Contemporary clothing is not only the function of covering the body, but also the core competitiveness of clothing. The mid-range clothing store has its own design team of 300 people, including not only Japanese and Korean clothing designers, but also European and American clothing designers.
Strong design strength can improve/increase the availability of new products in the exclusive stores every week. The mid-range clothing stores let the design results come true, and the sales results of the franchised stores make design changes, provide the franchised stores with the styles suitable for the local market, and provide the franchised stores with considerate services.
No matter how the style and design change, people's requirements for clothing comfort are unchanged. Therefore, on the basis of focusing on consumer experience, mid-range clothing stores constantly design new styles, integrate new fashion elements, and bring more women's clothing products to women consumers. Therefore, the mid-range clothing store is a trustworthy and entrepreneurial brand.
Joined in by mid-range clothing stores advantage
1. Brand -- international model of women's wear
The mid-range clothing store is a legal registered trademark, international brand style, professional brand style, strong promotion across regions, and create an international women's clothing brand with fashion spirit and caring feelings.
2. Varieties -- there are many good products
There are 6 series, thousands of varieties, nearly 10000 styles and colors, all of which are dazzling. There are all kinds of mid-range clothing stores.
3. Price -- low price and good products
Mass price and mid-range clothing store price are more practical, which can better reflect the low price spirit of excellent women's clothing and meet the consumption needs of different groups. They are really inexpensive.
4. Design -- color depends on me
A good designer team has won many awards on the international stage. Centering on the three creative ideas of fashion world, fashion realm and personality spirit, we launched our own brand product creativity, and the mid-range clothing stores were in full swing.
5. Quality -- brand support
The independent production strictly controls the quality, reduces the entry and exit of fake and shoddy goods in various aspects and the whole process, and improves/increases the quality of mid-range clothing stores.
6. Management - operation rate
From the Planning Department, the Marketing Department, the Customer Service Department, to the Production Department, the Purchasing Department, the Logistics Department, as well as the core departments of the Talent Department, the Finance Department, and the Training Department, the investment promotion headquarters of mid-range clothing stores are well organized, well staffed, talented, and well served.
7. Warehousing - large goods are your choice
Huge warehouse, open goods selection platform, abundant supply, full of good goods, different image of mid-range clothing stores.
8. Production -- stability is fundamental
Set up a processing base for mid-range clothing stores to ensure continuous supply of goods.
Joined in by mid-range clothing stores technological process
Franchise process of mid-range clothing stores:
1. Understand the joining information. If you want to join a mid-range clothing store, you need to understand the general joining information and determine your own joining intention.
2. On site investigation shows that before joining a mid-range clothing store, the franchisee should have sufficient knowledge of the brand, so the franchisee should go to the franchise headquarters for field investigation.
3. Qualification evaluation: apply to fill in the Franchise Application Form, and the headquarters will evaluate the franchise qualification according to the relevant materials submitted by the applicant.
4. When signing a contract and signing a franchise contract, the franchisee can also pay a part of the franchise fee when signing a contract with the headquarters of a mid-range clothing store.
5. Store location selection: Franchisees can choose suitable stores independently, and the headquarters will provide suggestions and review.
6. Shop decoration: all franchised stores of mid-range clothing stores have a unified image, so the headquarters will design decoration plans for franchisees free of charge and assist them in shop decoration.
7. For personnel training, the franchisee will go to the headquarters to receive training and strictly follow the company's training requirements.
8. Prepare for opening, implement the opening publicity plan, and implement the opening promotion. ① Determine the opening time. ② Confirm the opening discount and promote in advance. ③ Determine the content and process of opening activities. ④ Take a look at the operation results of the trial operation, and deal with any deficiencies in a timely manner.
9. Officially opened, franchised stores officially opened, self counting and ordering, and the company delivered to the store.
Mid-range clothing store Franchise conditions
1. Have entrepreneurial spirit, strong desire for success and enterprise, and qualified brand management awareness.
2. Understand and agree with the operation and management mode of the headquarters, and have a strong sense of cooperation and collaboration.
3. Natural person or enterprise legal person with certain funds and independent capacity to bear civil liability.
4. Have qualified social and commercial reputation, and have certain business operation ability and work experience.
5. Modern marketing concept and long-term brand development vision.
6. Strong business management ability and qualified social relations.
7. Have a certain understanding and interest in the brand clothing market, and can grasp the market demand in a timely manner.