1. Market research:
Before entering the catering industry, the first task is to conduct market research. Understand the market demand, competition, and audience tastes and preferences in your region. This will help you determine the type of catering that is appropriate.
2. Catering type:
The catering industry includes various types, such as fast food restaurants, restaurants, cafes, barbecues, etc. Choose a type that you are interested in and experienced with, and make sure it is in line with the market demand.
3. Business plan:
Develop a detailed business plan, including starting capital demand, expected model, cost estimation, target market and marketing strategy. The business plan will help you clarify your goals and path.
4. Site selection:
Choosing a suitable location is crucial. Consider people flow, rental costs, competition, and visibility. A good geographical location can help attract more customers.
5. Legal Permits and Licenses:
Ensure that you meet local and national catering regulations, including food hygiene license, restaurant license, etc. Legal and compliant operation is essential.
6. Menu design:
Design attractive menus, provide diversified dishes to meet different tastes of customers, and ensure cost control and food quality.
7. Decoration and equipment:
According to the type and theme of the restaurant, carry out interior decoration and purchase equipment. Decoration and equipment shall be carried out within the budget.
8. Supply chain management:
Establish a reliable supply chain, cooperate with suppliers to obtain food materials and raw materials, and ensure the freshness and quality of food.
9. Personnel recruitment:
Recruit and train experienced staff, including cooks, waiters and managers. Provide staff training and development plans.
10. Marketing:
Develop marketing plans, including online and offline channels, to attract new customers and improve reputation.
11. Financial management:
Establish financial records and budgets, monitor expenditures, and ensure the economic sustainability of restaurants.
12. Customer experience:
Provide customer experience, including friendly service, clean environment and delicious food.
13. Regular evaluation:
Regularly evaluate the operation of the restaurant, and adjust and improve according to the feedback and market demand.
1. Telephone consultation;
2. The franchisee visits the company;
3. Field investigation of franchise stores;
4. Sign franchise contract and pay relevant fees;
5. Decoration design, installation and commissioning of facilities and equipment, staff recruitment and training;
6. Decoration acceptance, preliminary operation preparation, preliminary preparation completed;
7. Store opening marketing planning;
8. Trial operation;
9. Official business;
10. Follow up services;
Chongqing Liangke Catering Management Co., Ltd. is a joint-stock enterprise integrating catering culture research, food research and development, catering chain management, and catering raw and auxiliary materials sales. Its predecessor is "Chongqing Zairer Hot Pot" (a sole proprietorship enterprise), which mainly deals with Chongqing traditional old hot pot. Founded in 1993, it is recognized as an old hot pot brand in the industry. In 1998, together with Chongqing Little Swan Hot Pot, it was rated as "Chongqing's First Famous Hot Pot". It has quite mature hotpot technology and management mode, and has trained a large number of technical and management talents for Chongqing hotpot industry.
The key is to open a good hotpot shop. The research and development of hotpot technology is regarded as the foundation for the development of Chongqing Zairer hotpot and the industrial responsibility of enterprises in society. In terms of taste, it pursues the mellow and thick flavor of Chongqing old hot pot. Without using any additives, raw and auxiliary materials shall be selected, the traditional process shall be inherited, and the quantitative frying standard shall be strictly enforced, highlighting the spicy and delicious complex flavor of the old hot pot, and focusing on the balance and penetration of the flavor of Chongqing's traditional old hot pot. This pure and environment-friendly old hot pot not only has a good physical therapy effect on the human body, but also can make diners feel more and more eager to eat, and more hungry after a few days of not eating, which can lock in consumers for a long time. The deep excavation of the old hot pot technology has laid a solid foundation for the long-term operation of single stores. In the hotpot industry, it is rare for hotpot brands to have such sustained vitality.
One of the two iconic hot pot brands in Chongqing. "Zaoer" is a typical local dialect of Chongqing, which generally refers to the young generation of Chongqing people who are full of personality. It is a high praise for Chongqing people and has a strong local color like Chongqing hot pot. "Chongqing Zai Er" is the annotation of Chongqing people's justice, enthusiasm, honesty and forthright personality. With the rapid rise of China's young municipalities directly under the Central Government, the reputation of "Chongqing Zai Er" has also won wide understanding and appreciation. After nearly three decades of development, the enterprise has combined the unique personality of Chongqing people with the spicy, spicy, fresh and fragrant flavor of Chongqing hot pot, built a warm dining atmosphere of Chongqing Zairer hot pot, and built a sharing platform for honest communication. "Chongqing Zairer Hot Pot" is the representative of Chongqing Hot Pot and Chongqing humanistic temperament. The style of the store keeps pace with the times and adapts to local conditions. It can not only use modern colors to reflect the essence of historical legends, but also combine fashion, local customs, etc. to create personalized space design. Both the hardware environment and software services reflect the personality of "Chongqing Zai'er" well. Dining at Chongqing Zairer, you will enjoy the release of your mood and enjoy the sincerity and generosity among people.
