Franchise chain mode of digital printing industry is a new operation mode in the current digital printing market, and it is also an inevitable trend of the development of the Chinese printing market. However, the current chaotic digital printing market and a wide range of franchise policies make it impossible for individual talents to choose from where to start. So how can we choose to join?
Mr. Liu Tingzhen, President of Youyintang Digital Printing Chain, believes that: first, we should carefully analyze the current situation of the enterprise and have a correct understanding of the chain franchise model. Objectively speaking, the mode of chain franchise can help you save a lot of heart, help your enterprise quickly get on the right track and reduce the choice of wisdom at the initial stage of entrepreneurship, but at the same time, it should also be clear that you operate other people's brands, and you are more likely to accumulate industry experience. The franchise chain model determines that the franchise fee and management fee are inevitable. Although a successful business model is very important and can help you better realize the value of life, are you willing to pay for it? If all the answers above are yes, congratulations. Now we have to consider how to choose.
One look, two questions and three inspections are indispensable. The so-called "look" means to carefully observe and understand the direct stores of the franchised brands, observe whether their employees' mental state is positive enough, and understand whether their business conditions are good enough. If the staff status and operation status of a franchise brand store are not satisfactory, it is hard to imagine that they will make your store better. The so-called question is to communicate with the person in charge of the franchise brand to understand their corporate culture and business philosophy. If you can't accept it or think it has problems, then it's better to give up. Because many contradictions are fundamentally caused by different cultures and ideas. Another point is to visit other franchise stores under this brand to find out whether the franchise brand has really materialized, whether it can provide help to the franchisee, and how the franchise store's business is.
Know yourself and your enemy, and you will never lose a hundred battles. Only by understanding these, can we have a clear idea of our future development, fully interpret the advantages of chain franchise, and select the best achievements in the digital printing market.