1. Brand image
To be successful, an enterprise must have good creativity and standardized corporate image design from the date of establishment. "Yuesheng Pearl Headquarters" specially invites talents from home and abroad in pearl jewelry to make a unified plan on corporate image. There are eight unifications: unified store layout, unified logo, unified decoration, unified products, unified accessories, unified packaging, unified clothing, and unified service. Its operating procedures and corporate philosophy are unique in the pearl jewelry industry.
2. Technological innovation
The success of Yuesheng Pearl's headquarters is mainly due to its role in constantly improving technology and updating products. The franchise chain system has formed a comprehensive supply and procurement network, introduced international pearl jewelry design scheme, made products healthy and fashionable, grasped the international fashion trend, and maintained a good position at home. At the same time, the quality inspection organization of the National Pearl Inspection Center provides the cornerstone and constantly develops high-quality new products to ensure that the operation of franchise stores is at the top level.
3. Accurate brand positioning
Yuesheng Pearl defines brand as the sum of intangible factors such as product, attribute, name, packaging, price, history and culture, reputation, users, and advertising methods. Brand positioning: Profession, quality, cultural taste and service become the brand characteristics of Yuesheng Pearl, and establish a pearl brand trusted by consumers.
5. Resource sharing
Video CDs were specially made to introduce Yuesheng Pearl's headquarters, products and technologies, so that more people have a comprehensive understanding of Yuesheng Pearl's headquarters. It has established a bridge to communicate with franchise stores across the country. The development of Yuesheng Pearl's headquarters website, the output of management software, and the promotion of various new products have perfected the service work of franchise stores nationwide. We firmly believe that under the premise of unity, we will establish friendly cooperation with each other, so that you can easily become a market!
6. Proper inventory and goods transfer
The company will provide the franchisees with marketable products according to the product mix and regional characteristics. The company will help the customers to reduce the backlog of bad inventory by different means such as promotion in a timely manner, or the company will directly transfer the goods to ensure the healthy operation of the franchise stores.
7. Exciting mechanism
In order to achieve a win-win situation, the company will exempt the franchise fee, so as to benefit the franchisees and enable them to develop faster. Yuesheng Pearl only realizes the purchase in large quantities, thus reducing costs and making indirect profits.
1. Franchise consulting provides free project franchise information, information and franchise information services.
2. The project investigation franchisees come to the headquarters to investigate, understand the business situation and products, and communicate their opinions.
3. Sign the contract, sign the franchise contract, pay the fees, and authorize the relevant certificates of the franchisee.
4. In preparation for opening, the store decoration and layout plan will be provided free of charge according to the architectural pattern of the franchise store.
5. Franchise store opening activities and promotion activities planning are provided free of charge.
6. Stable operation provides long-term operation guidance and management consulting services for free.
1. He is a person with full capacity and has independent legal personality.
2. Recognize the brand image and corporate culture.
3. There should be corresponding franchise funds and working capital to meet the costs of opening stores.
4. Having qualified commercial credit and business premises.
5. Comply with the price unification policy of the headquarters and other management specifications.
6. With long-term business vision and qualified business reputation.
7. Franchisees should take the franchise business as their main business, and pay more attention. They should have a certain grasp of the local market, be familiar with the local market development laws, and promote the healthy development of franchise stores.