Company Profile
Yibai Chain Hotel Co., Ltd. was established in September 2010 with a registered capital of 70 million yuan. In 2010, it was rated as one hundred good brand enterprises in the hotel industry; In 2011, it was rated as: Chain Golden Kylin Award, a smart choice value brand and the public satisfaction of the national economic hotel chain industry good Model brand;
History:
Zhejiang Ruisite Hotel Management Co., Ltd., established in April 2008, is responsible for operating the brand of Ruisite automobile hotel chain; Established in July 2009, Smart Choice Management Co., Ltd. of Shanghai Yibai Hotel is responsible for operating the brand of Yibai chain hotels.
In September 2010, the parent company of Yibai was established and began to wholly acquire Zhejiang Ruisite Hotel Management Co., Ltd. and Shanghai Yibai Hotel Wisdom Selection Management Co., Ltd. Reason for change: clarify the equity and legal structure of its stores.
At present, the company's stores have covered many areas in East China, North China, South China, Central China, etc., with the layout of Beijing, Tianjin, Linyi, Suzhou, Nanjing, Jiangyin, Shanghai, Hangzhou, Ningbo, Taizhou, Wenzhou, Fuzhou, Ningde, Xiamen, Guangzhou, Shenzhen, Changsha, Wuhan and other major cities, and the number of stores has exceeded 110.
Product introduction and competitive advantages:
Yibai chain hotels are positioned as: micro hotels; Configuration: LCD TV, air conditioner, duck feather pillow, brand mattress, broadband network, independent bathroom facilities, 24-hour hot water supply, with cost performance advantages, comprehensive impact on low-end cheap hotel market;
The value of Yibai: to solve and improve the "lack of security" and "poor sanitary conditions" of traditional small cheap hotels
Low achievers provide a truly "safe" and comfortable "rest space; the core mission is to improve the accommodation standards of cheap hotels!
Industry prospect and development plan
At present, large Accommodation service volume providers are not high star hotels and similar 7-day and other economical hotels with a price of around 150-250, but low-end cheap hotels and small guest houses with a price of 50-10 at the bottom of the pyramid of the accommodation industry. They are spread all over cities at all levels, even in remote towns and villages, and their market capacity is very huge. According to incomplete statistics, an ordinary prefecture level city has a capacity of more than 4000. At present, there are more than 20000 cities and towns above the organizational level in China, and the urbanization level is 43.9%. The average level of urbanization in the developed world is 89%. It is estimated that in the next few decades, China's urbanization level will be greatly improved, reaching or approaching the developed average level, which will be conducive to supporting the rapid development of economy hotels, especially mid - and low-end hotels similar to 100 yuan hotels. If 10 100 yuan economy hotels can be opened in each town on average (some cities such as Shanghai and Beijing can open more than 200), Then the market size of 100 yuan stores is at least 200000.
The world in the future large The "hotel convenience store model" will create development conditions for the rapid formation of scale. The large number of guest houses and cheap hotels located in 600-1000 square meters of property and towns will fully meet the development and acquisition needs of Yibai chain hotels. Yibai will adhere to its unique market positioning and create more valuable accommodation services for customers, Continue to operate at a high speed and professionally, quickly form a strong brand in the differentiated market, and provide super value "consumption upgrade" accommodation services for the huge consumers at the bottom of the pyramid.
The company's development plan for the next three years: 90-110 new stores are planned to be opened in 2012, 100-120 new stores are planned to be opened in 2013, and the key layout of major cities in China is completed. In 2014, the company's stores are expected to reach 500, and it is planned to start applying for listing materials that year.