Xizhilang, founded in 1993, started with 400000 yuan and entered the jelly industry with its professional jelly cloth
The corporate image and aggressive advertising campaign have become industry leaders. Since 1998, Xizhilang has gradually monopolized the market. At the peak, Xizhilang once occupied 70% of the market share. By the end of 2013, its production scale and sales volume had ranked first in the world, and its annual sales volume had reached more than 6.8 billion yuan. It has many famous brands in the jelly pudding industry, such as "Xizhilang", "Crystal Love", "CICI", "Minondo", and "Meijuvenile". The leading products of Guangdong Xizhilang Group Co., Ltd. are jelly and pudding snack food with seaweed extract as the main raw material. This is a semi-solid colloidal food. Regular consumption can improve gastrointestinal function and is beneficial to health. Since the launch of the company's products, because of the sweet taste, excellent packaging and rich varieties, combined with the marketing strategy and a large amount of advertising investment, the products of various brands have been loved by consumers and highly praised by the sales. The market share of the products has increased year by year, and the smart, healthy and progressive brand image of "Xizhilang" has become a household name win support among the people.
Headquartered in Shenzhen, Guangdong Xizhilang Group Co., Ltd. has thousands of employees in management, marketing, development and production. Xizhilang Group has set up more than 40 branches and offices in more than 20 provinces, cities and autonomous regions in mainland China and Hong Kong, and has established a sound sales network throughout the country. Its products are also exported to overseas markets such as Europe, North America and Southeast Asia. Xizhilang Industrial Park, located in Yangjiang City, Guangdong Province, covers an area of 330000 square meters, with a building area of 77000 square meters. It is a modern garden style industrial park and a large modern jelly pudding product processing base in the world. Select good raw materials from all over the world, introduce international advanced technology and equipment, and cooperate with modern management methods to constantly develop products that satisfy consumers.
Guangdong Xizhilang Group Co., Ltd. has become a popular jelly pudding production enterprise in China in just a few years, and shows a qualified development trend. The main reasons are as follows:
First, it is healthy, delicious, nutritious, and can bring consumers pleasant sensory enjoyment. Products with emotional added value comply with the consumption requirements of the development of the times and constantly meet the changing needs of consumers.
Secondly, the company adheres to the policy of "quality is the pride of Xizhilang", adopts advanced production equipment and strict production management, implements total quality management, establishes Xizhilang's "quality system" according to the standards of modern production enterprises, and strictly improves/increases the high quality of products.
Third, Xizhilang's rich cultural connotation has attracted consumers. The company takes "pursuing stronger and better, and creating a healthy and happy tomorrow" as its credo, follows the business philosophy of "integrity, pragmatism, preciseness, self transcendence, and healthy development", always highlights the theme of "intelligence, health, and progress" in all kinds of communication with consumers, endows products with personalized charm, arouses consumers' resonance, and is appreciated by consumers.
brand image
Guangdong Xizhilang Group Co., Ltd. pays special attention to establishing a healthy and qualified brand image, and has invested a lot of human and financial resources in it. Since 1994, advertisements have been put on important national media, and the number of advertisements has increased year by year. By 2013, guided by advanced marketing concepts, the enterprise has launched distinctive advertising and ground promotion with remarkable results.
strength
This not only shows the strong strength of the Xizhilang Group, but also shows the firm belief in constantly strengthening the brand image and high confidence in the market. It is this professional and extraordinary strategic vision and tireless investment in brand image that has established the market position of "Xizhilang" jelly pudding as an advanced brand.
Honorary Editor
The products of Guangdong Xizhilang Group Co., Ltd. have always ranked first in the national market share in various surveys and evaluations. They have been rated as "consumer favorite products" and "best-selling products" for many times, and are recommended by the Nutrition Society and the Consumer Association. The development goal of Guangdong Xizhilang Group Co., Ltd. is to "become an excellent health food professional manufacturer in the world".
Corporate Culture Editor
Like the rising sun and the bright moon, Xizhilang, full of sincere and willing confidence, came into being in this era full of vitality and challenges. Health and happiness have always been the ideal that human beings strive to pursue. Since its birth, Xizhilang has regarded "pursuing stronger and better, and jointly creating a healthy and happy tomorrow" as the spirit of the enterprise, and has made unremitting efforts for human beings to achieve the desire of fitness, better enjoy life, and move towards a better future.
Naming Source
The name of Xizhilang comes from the transliteration of English "STRONG", and takes its strong and powerful idea. The Chinese name is full of festive, auspicious, joyful, kind and lively atmosphere; The Chinese font adopts modern calligraphy, which is rugged, vigorous, beautiful and elegant, with personality, giving people a profound and unforgettable instant visual impact. The corporate logo graphic is designed with the initial letter "S" of "STRONG", red and black. Red represents health and enthusiasm; Black symbolizes will and power. In the contrast of the three eternal colors of red, black and white, "S" is abstracted into a rhythmic and uplifting beautiful space shape, which fully reflects the overall will of Yoshiro's enterprise to go up and forge ahead. The logo graphics are organically combined with the Chinese and English standard font modeling, forming a modern visual identification system that integrates points, lines and planes. It really conveys the enterprise spirit of "pursuing stronger and better, and creating a healthy and happy tomorrow", embodies the business philosophy of "love, care, responsibility" and "sincerity to satisfy consumers", and closely reflects the product nutrition Healthy attribute function.
Image strategy
Xizhilang's CI system, with a more rational approach, forms an overall image strategy of trinity of enterprise, trademark and product image, strengthens corporate cultural awareness and cohesion, arouses a high sense of social responsibility of corporate employees and the public's recognition of corporate values, which is conducive to the enterprise's high-level orientation, multi-function, internationalization, serialization, standardization The multifaceted development strategy of the group makes the enterprise develop from internal management to external operation in the direction of optimization.