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Group Introduction
Shanghai Dingdang Cat Children's Products Co., Ltd. is a brand children's clothing enterprise integrating research, development, design, production and sales of children's clothing products. The company has 12 years of experience in the operation and management of children's clothing brands and the production of children's clothing. The company has ten major brands brand Four famous children's clothing brands, including "Dingdang Cat". The company has marketing centers, product design and research centers, production centers, information management, financial management and other business centers. At the same time, it has production bases in Shanghai, Shantou, Guangdong, Tianmen, Hubei, Hengyang, Hunan, and branches and marketing centers in Beijing and other first tier cities. It is one of the children's clothing enterprises with rapid development and strong economic strength in China.
The company's brand children's clothing is a children's clothing brand targeted at children aged 2-16 and serving urban mass families. With children's life culture as the core, it advocates the children's clothing concept of "leisure, fashion, sports, classic". The four brands have different styles, which greatly meet the diversified clothing consumption needs of modern children and children. The product is "green, environment-friendly and comfortable". Pay attention to the application and development of environment-friendly fabrics and green functional technology products. The design follows fashion information closely, with fresh, bright and elegant colors.
The company adopts the business model of self run chain and franchise, branding and market-oriented continuous operation, and "quality supreme , Services supreme , Customer supreme ”The business philosophy of the company is to implement enterprise operation, expand the market outside, and focus on management inside. Each brand has shown a strong momentum of qualified development in the market. So far, more than 1000 chain stores have been developed, and the marketing network has spread across more than 200 cities and regions throughout the country. The export business has spread across Europe, the Americas, Africa, the Middle East, Southeast Asia and other regions, forming a relatively complete marketing network pattern. In the next five years, the number of new stores opened in Shanghai Lambstar will reach 150 to 200 every year. It is planned that there will be about 2000 stores nationwide by 2015, and it is determined to become one of the influential and creative leaders in the children's wear industry.
Introduction to Dingdang Cat
"Dingdang Cat", a fashionable children's clothing brand under Shanghai Dingdang Cat Children's Products Co., Ltd., embodies the concept of fashion and environmental protection, integrates European and American popular styles, takes "always caring for the healthy growth of children" as the business philosophy, and adopts the internationally popular, highly respected and highly successful franchise system model, Expand the market with the marketing mode of direct chain stores and franchise chain stores. Relying on the market advantages accumulated by the predecessor Micaio for more than ten years, the company has rich experience in design, procurement, production and sales operations, formed a unique brand style, accumulated a large number of stable and loyal consumer groups, and now has more than 1200 stores/counters worldwide. At the same time, there are production bases in Shanghai, Shantou in Guangdong, Tianmen in Hubei, branch offices in Beijing, and marketing centers in many large and medium-sized cities such as Wuhan, Changsha, Guangzhou, Kunming, Chengdu, etc. The export business spreads all over Europe, the Americas, Africa, the Middle East, Southeast Asia and other regions. The strong strength, quality and popular price and other advantages have won the favor and support of consumers, and business development is booming. After consolidating the business foundation of children's clothing, the company began to launch the design, production and sales of toys and student supplies in 2002. In the future development, all employees of the company further carry forward the spirit of Shanghai Dingdang Cat Children's Products Co., Ltd., work hard, work together, and keep pace with the times and create brilliance in the new historical conditions. "Dingdang Cat" aspires to become a national good The Children's Clothing Franchise Chain System will bring entrepreneurial opportunities to smart candidates all over the country. Let's dress up the sun around us and cultivate the future of the world.
"Dingdang Cat" brand children's clothing is specially designed for children and teenagers aged 2-16 years old and 90-160 cm tall. The "Dingdang Cat" children's clothing shall strictly monitor the manufacturers of its surface and auxiliary materials in terms of the selection of surface and auxiliary materials, adopt the bleaching method without chlorine, and do not use formaldehyde for post-treatment to ensure that the surface and auxiliary materials are free of any potentially harmful substances. And pay attention to moisture absorption, breathability, softness, warmth and other qualified functions. The "Dingdang Cat" children's clothing fully conforms to the international ecological textile standards. In terms of design style, "Dingdang Cat" children's clothing integrates fashion, leisure, comfort and childlike interest. In addition to the company's large design group as the main technical support, it has also established a strategic partnership with well-known clothing schools in China. At the same time, we signed long-term cooperation agreements with designers from Italy MAULI and Hong Kong. "Dingdang Cat" people always pay attention to the world new Children's clothing popular information, absorb the popular elements of Europe and the United States, integrate the differences between the northern and southern regions of the mainland, optimize the combination in combination with the characteristics of children, truly highlight children's lively, healthy and upward personality, guide fashion, and show children's true colors! In terms of specification design, three-dimensional figure is adopted based on ergonomic principle accuracy For measurement, in terms of processing technology, the world's advanced cutting technology and production line are adopted to ensure that each children's clothing is cut appropriately, concise and smooth, with fine workmanship and more comfortable wearing. As for color, "Dingdang Cat" takes fresh, bright and elegant environmental colors as the basic color system, supplemented by popular highlights. "Dingdang Cat" brand children's clothing has diversified varieties and strong sense of series. It emphasizes the collocation between pieces while pursuing simplicity. "Dingdang Cat" accessories include hats, backpacks, scarves and trinkets. Its design, material selection and color are the same as those of clothing series. Clothing and accessories can be freely selected and combined. Fully exaggerate personality, and show personal dress ideas and taste.
Franchise conditions
1. Caring, loving children, enthusiastic about life and work, eager to learn and make progress, and seriously studying business
2. Have brand awareness, concept and marketing operation ability
3. Comply with the company's franchise policy, contract provisions, accept and implement the brand concept and operation management model of Dingdang Cat
4. Site selection and area requirements
A. Shops in Class I Shangyewang District or counters in Class I department stores. The area of the store shall be discussed separately according to the specific location of the store. The width of the store door shall not be less than 3.8 meters, and the counters in the store must be side halls
B. Shops in non Class I Shangyewang District or counters in non Class I department stores, with a usable area of no less than 25 square meters, are required to have a doorway width of no less than 3.8 meters, and the counters must be side halls
5. Business scope: franchise stores can only deal in commodities authorized by Dingdang Cat's headquarters. Once it is found that there are any other shops not authorized to sell, the company has the right to cancel the franchise qualification if there is no improvement after sending a letter
6. Be able to cooperate with the implementation of the company's policies
Smart Choice Management Analysis
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