As one of the best ways to choose wisdom, franchising has made great progress in China in recent years, and is highly sought after by entrepreneurs.In the domestic franchise industry, the tea industry, especially Tieguanyin, is widely regarded as a sunrise industry in the 21st century. Tea franchise has always been the preferred choice of many smart entrepreneurs because of its low cost, broad prospects, easy management and operation, and considerable profit margins.
However, while Tie Guanyin's joining is hot, there are also some negative factors in the market.That is to say, some low-quality chain enterprises with low brand awareness, non-standard chain operation and poor service have entered the field, making money in the name of "Tieguanyin Franchise", resulting in a mixed market of good and bad Tieguanyin Franchise.So, as a franchisee who wants to choose Tieguanyin tea shop wisely, how to choose a brand with high comprehensive cost performance in the face of numerous tieguanyin franchised chain enterprises in the market?
Juxiangchun Tea, a national hundred store chain, believes that before franchisees choose Tieguanyin to join the brand, they need to make in-depth investigation and vertical and horizontal comparison from the following aspects in order to insight into the fraud trap and reduce the choice of wisdom.
1、 Brand legitimacy
The basic condition for a regular tieguanyin franchise enterprise is to have a legal qualification certificate issued by relevant institutions.Whether a tieguanyin brand franchise has chain qualification and is legal can be known by checking the website.
According to the requirements of the relevant Regulations, Tieguanyin chain enterprises registered in the Ministry of Commerce or local commerce bureaus must have at least one registered trademark;Tieguanyin chain stores with more than one year of operating experience;As well as some other qualification requirements of the franchisor specified in the Regulations.Such as joining the customer service system, team, technical support and other qualifications.
2、 Brand maturity
A mature Tieguanyin brand must be a successful brand and a sustainable brand.It includes brand awareness, brand influence, brand management mode, etc.Since the mode of chain franchise operation is to copy the successful experience of the headquarters, one of the preconditions for the successful operation of Tieguanyin Tea Franchise Store is that the direct stores of the headquarters must be successful, or profitable.
As the headquarters of Tieguanyin Tea franchise, they need to impart product knowledge, management and operation experience to you, so mature brand characteristics are also the key factors in assessing which brand Tieguanyin tea franchise will be selected.For example, if a tieguanyin franchise brand has systematic and comprehensive rules and regulations, operation manual, operation process and operation system, these conditions will undoubtedly support the success of your franchise business in all aspects.
3、 Support
It is also a key prerequisite to understand the enterprise's early service and support for franchisees.It includes providing franchisees with store location selection, business circle evaluation, business analysis, logistics distribution, staff training, opening support, after-sales service, quality improvement/increase, and spiritual enjoyment that can be brought by consuming the brand. These support contents are difficult for small Tieguanyin tea franchisees to achieve, but they have become the core content of the investigation.
4、 Brand reputation
A Tieguanyin brand with the ability to win public praise is bound to win the unanimous recognition of franchisees and consumers.The number of franchise stores in the brand headquarters is an intuitive measure.Big brands and good brands are the ones that every franchisee strives to settle in.
In general, the higher the brand and name recognition of Tieguanyin franchise brand, the higher the value and success probability of your Tieguanyin franchise store.The value of a good franchise brand is finally reflected in that it can use the qualified image and reputation of the franchise headquarters to attract more customers without self promotion. At the same time, the high-quality tea brand is also one of the important factors for franchisees to obtain a large cash register. It can get faster and better market to achieve goals, and obtain qualified after-sales service and support.
A good Tieguanyin joining the brand is like your wings, he will work together with you to climb the career peak!
Juxiangchun Tea is a chain brand of Tieguanyin with 13 years of operating experience.Since the development of foreign investment, franchise stores have spread all over Henan, Shandong, Shanxi, Jiangsu, Zhejiang, Beijing, Tianjin, Xinjiang, Fujian, Guangdong, Inner Mongolia and other provinces, with nearly 200 franchise stores, forming a huge scale that fully covers the whole country.
At present, Juxiang Spring Tea has formed a perfect operation and management mechanism, providing timely and accurate distribution support, strong technical support, professional and rich training support, good personalized store design, professional and scientific store location and evaluation, comprehensive and considerate after-sales service, unique and accurate regional market development and management mode, etc,In addition, Juxiangchun Tea will also insist on organizing an annual training conference for franchisees. On this platform, all Juxiangchun franchisees can share their successful experience and skills in operating tea stores, discuss management, gain experience and wisdom in the process of exchange, and better operate tea stores together.
×
Submitted successfully
We will review your message as soon as possible
Scan QR code
Plus customer service small league lead joining gift package
This content is released by the user himself. This website is not responsible for the authenticity, legality and effectiveness of this information. The relevant legal responsibilities are borne by the publisher himself, reminding the user to screen.
If the content infringes on the legitimate rights and interests of others, the obligee can communicate with us through the contact information in the "Page Delete" and "Enterprise Claim" links at the bottom of the page, and we will delete it in time and actively support the obligee to safeguard their rights according to law.
Please send the corresponding supporting materials of the enterprise to the email address:
hugao982@163.com
Tips:1. The supporting materials are not limited to the business license or trademark certificate affixed with the official seal; 2. When sending an email, please indicate the subject of the email, such as: brand name+project certification
×
Page deletion
The project information is released by netizens or enterprises themselves If the content information of this project is inconsistent and needs to be deleted, please click the following guidelines to apply for deletion:
Tips:1. The supporting materials are not limited to the business license or trademark certificate affixed with the official seal; 2. When sending an email, please indicate the subject of the email, such as: brand name+page deletion