1. Assist in site selection and evaluation: assist franchisees to conduct on-site inspection on the location they are looking for and evaluate the feasibility of opening their stores. Investigate the region, business circle and customers, and provide the estimated turnover, operating profit and loss and other data for the reference of franchisees.
2. Area protection:
The company will strictly control the quantity and quality of franchise regions and franchisees, and establish a complete price control system and policies;
3. Human resources support:
Before opening the store, provide reference materials such as personnel recruitment and personnel system to assist the franchisee in recruiting new employees. During the store opening period, the headquarters provides human support and coaching.
4. Unified image and decoration:
In order to ensure a unified image of the brand, the professional space designers of the headquarters of the company uniformly design the image of the store; The shop decoration works shall be constructed by the engineering team approved by the headquarters, and the headquarters shall assign personnel to guide and supervise, and the franchisee shall be responsible for supervision.
5. Continuous guidance and training:
Before the opening of the store, the headquarters will offer corresponding courses for franchisees and business teams on business philosophy, store management and product related knowledge.
After opening, the headquarters will send supervisors to the store to guide the opening of the store; Set up corresponding product training courses for new products launched every month; At the same time, in order to strengthen professional exchanges with franchisees, the headquarters regularly holds franchisee conferences.
6. Product R&D:
According to the actual market demand and new trends, the professional R&D department of the headquarters conducts comprehensive market research, formulates reasonable product planning, strengthens regional market competitiveness with flexible product prices, and improves/increases the rights and interests of franchisees.
The headquarters will continue to research and develop new products, and complete the innovation of products in the national market.
1. Understand the company's investment information, corporate culture and business philosophy
2. Franchisee shall fill in the "Application Form" and fax it to the company, and issue the relevant identity statement
3. Sign "Franchise and Agency Contract"
4. Franchisee provides shop plan and photos
5. Decoration scheme designed by the company
6. Franchisees decorate stores according to the company's plan
7. The company assists in exhibition, distribution, training and other opening training
8. Grand Opening
1. Legal person, natural person or other organization with legal qualification;
2. Love the coffee industry and have enthusiasm for entrepreneurship;
3. Strong brand awareness and management ability;
4. The store is no less than 50 square meters, with certain economic strength;
5. Have pioneering spirit and tenacity focusing on the cause;
6. Agree with the company's business philosophy, obey the headquarters' management, and cooperate with the headquarters' market operation.