1. Strong publicity:
Regularly conduct unified publicity in newspapers, magazines, networks, radio, television and other advantageous media to strengthen the brand image; Provide annual marketing plan and implementation guidance for different franchise regions, including opening publicity planning, promotion activity planning, improvement plan, etc.
2. Design guidance:
The space designer of the head office will provide the image design scheme of the store and assign special personnel to follow up the decoration.
3. Marketing training:
The headquarters will assign special personnel to provide guidance and regular training for franchisees, including product expertise, industry operation skills, and store layout; Irregularly assign professional marketing personnel to serve the franchisee and adjust the marketing strategy in a timely manner. The company headquarters integrates various marketing resources, constantly improves the brand reputation, and builds a broader communication platform for the promotion of sales performance of franchise agents at all levels.
4. Real time assistance:
The headquarters will send specialists to make regular visits, follow up market changes, and develop business guidance strategies for franchisees.
5. Brand management right:
Franchisees can enjoy brand management rights in designated areas. Planning professionals can provide you with powerful market strategies, market research, advertising, image packaging, promotion plans, and public relations planning.
6. Logistics support:
The logistics center always keeps up with the needs and demands of franchisees. The powerful logistics distribution center always meets the needs of franchisees.
1. Potential franchisees have an overall understanding of the enterprise and make field visits;
1) Receive telephone consultation from potential franchisees, and the company's personnel introduce the company's situation and franchise related policies.
2) At the same time of telephone consultation, the company personnel should make a preliminary assessment of potential franchisees.
3) Invite potential franchisees to visit the local area. At the same time, bring the local catering competition analysis. If you have a store, you can bring pictures and plans of potential stores.
2. The potential franchisee and the negotiation representative of the company's development department interviewed, understood and inspected each other;
1) Interview with potential franchisees to learn more about both parties.
2) The potential franchisee shall fill in the Franchise Application Form and the Franchise Adaptability Test.
3) Visit the head office of the company and make on-the-spot investigation.
4) According to the local market analysis brought by potential franchisees, discuss local business problems together.
3. Potential franchisees return to their original places, investigate their addresses, and accept the selection of the company's site selection personnel.
1) After the potential franchisees return to their original places of residence, they should first select several potential stores and notify the franchisee center by phone to visit them.
2) The negotiators of the franchise center were invited to conduct potential market analysis.
3) Negotiators analyze the local market situation and geographical location. And fill in the Market Investigation and Analysis Form of the Development Department.
4) The site selection personnel shall finalize the address. Preliminary confirmation of the store area.
5) The site selection personnel carried out design survey on the store site.
4. The franchisee shall sign the franchise contract at the headquarters and pay various fees at the same time:
1) When signing the contract at the company headquarters, the franchisee shall bring the house plan and ID card to the company.
2) Contracts signed with franchisees include Franchise Contract, Decoration Engineering Design Contract and Material Distribution Contract.
3) When signing the contract, pay the franchise fee and brand deposit at the same time.
5. The decoration personnel shall carry out the decoration design of the store site, and issue the decoration plane design drawing to the franchisee within three working days after the signing of the franchise contract (the franchisee himself/herself by mail, fax, etc.).
6. After the plan of the franchisee is confirmed, the Preparatory Department of the Operation Center will prepare the Branch Opening Preparation and Analysis Form for the branch.
7. Eleven working days after signing the contract, the decoration design center of the company will issue the shop drawings and decoration renderings of the franchise store and deliver them to the franchisee. At the same time, the franchisee shall pay the decoration drawing design fee to the account designated by the company after confirming and signing.
8. After receiving the construction drawings, the franchisee shall invite bids to confirm the construction enterprise, and notify the franchise center and decoration design center of the company by telephone. In case of any difficult problems during the construction of the franchise store, you can ask the Decoration Design Center for help.
9. The franchisee shall decorate the store site in strict accordance with the construction drawings issued by the company. The company will send personnel to the franchise store to review, guide and rectify the areas that do not comply with the design standards.
We should have an honest, hardworking, positive and happy outlook on life;
The employees are required to jointly invest in the goal of sustainable operation of the brand cause;
At least 18 years old, male or female, popular in the local area;
The entrepreneurial concept of "how much money to do, how many things to do";
They need to accept the education and training of the brand headquarters and have the courage to face challenges.