1. Policy support.
In recent years, governments at all levels have attached great importance to the tea industry, increased investment in the tea industry, and taken measures such as scientific and technological creation, structural adjustment, and vigorously expanding domestic and foreign markets to promote the development of China's tea industry. With the support of policies and funds such as western development, poverty alleviation policies and returning farmland to forests, each major tea producing province has developed a considerable number of new tea gardens. With the promotion of qualified economic benefits of tea, tea farmers' enthusiasm for production is constantly rising, and they have increased the transformation of old tea gardens and eliminated some tea gardens with low production benefits. China's tea garden area increased from 1.089 million hectares in 2000 to 1.3 million hectares in 2005, an increase of 19.4%. In recent years, newly developed tea gardens are basically constructed in accordance with the requirements of standardization, with high production capacity and large investment in tea gardens, which makes China's tea production maintain a rapid growth rate.
2. Diversification of enterprises.
After the liberalization of tea business, China's tea enterprises have undergone structural changes. Most state-owned tea processing and distribution enterprises have realized shareholding and privatization transformation.
3. New capital injection.
The intensification of competition requires the re integration of China's existing tea resources. Many tea enterprises have realized that only by introducing funds and expanding rapidly can they survive in the market. Wu Yutai Tea Company, an old brand in Beijing, established Wu Yutai Co., Ltd. in 2005, and the new company was initiated by eight shareholders, with a total assets of 100 million yuan. Before the reform, the company was unable to expand rapidly due to insufficient funds. The new shareholders' capital injection facilitated the expansion of the company. The newly injected funds, on the one hand, renovated the original infrastructure, on the other hand, accelerated the opening of stores. Yunnan Longsheng Group, which has a large tea base in China, has successfully introduced 55 million yuan in the capital market. After introducing wisdom, the enterprise is actively preparing for an early listing. In 2004, Bowen Wisdom Selection Group acquired Menghai Tea Factory in Xishuangbanna, Yunnan Province with 130 million yuan. Strong capital injection enabled the tea factory to develop rapidly; When introducing capital, the purpose of UBM Wisdom Group was very clear - to make Yunnan Menghai Tea Plant listed as soon as possible and become a "domestic tea preferred stock". The new established old brand enterprise Wu Yutai Co., Ltd. plans to go public in the next step.
4. Industrial changes
Tea processing has changed from manual to mechanized. Most famous green tea processing has achieved semi mechanized production, especially small famous tea processing equipment has been widely used, which has greatly improved the efficiency of famous tea processing and the standardization level of tea products, laying a qualified foundation for large-scale operation. With the improvement of processing technology, the quality of tea is also constantly improving, which meets the increasing needs of the market for high-quality tea. For example, oolong tea is made by air conditioning, which can also produce high-quality oolong tea in summer. In addition, the clean production of tea has also made a good start. With the continuous improvement of people's living standards, the requirements for tea quality and safety are also increasing. In order to meet the needs of market development, all enterprises have increased the transformation of plant and equipment. Most of the large refining enterprises have been ISO9000 series HACCP and other quality certification. The refined processing of oolong tea export enterprises has basically realized fully automated closed production, providing reliable support for tea quality and safety production. Since 2005, QS certification has been carried out for tea enterprises, which has further promoted the transformation of plants and equipment for tea primary refining enterprises.
5. Market development
The hot spots of tea consumption changed quickly, and organic tea was accepted by consumers and quickly recognized. Following green tea and oolong tea, Pu'er tea rose in the domestic market, driving the tea consumption market to rise. Since 2003, Pu'er tea has developed rapidly. Yunnan Longsheng Group used to focus on green tea production. In three years, the production of Pu'er tea has gone from small quantity to batch. In 2005, the sales volume of Pu'er tea accounted for 1/3 of the total sales volume of the group, and its cash collection rate exceeded other varieties. In 2006, it is planned to process most of the raw materials into Pu'er tea. At the same time, in order to adapt to the changing needs of China's tea market, a relatively complete tea wholesale market network has been formed in China to build a very sales channel for tea production and sales. At present, about 60% of tea is sold in the wholesale market. China's tea wholesale market already has the functions of product collection, sorting, price formation, and product wholesale, and the market continues to invest and transform, providing both parties with services including information, storage, and transportation.
6. Publicity of tea culture.
The development of tea market is closely related to the promotion of tea culture. In recent years, various tea culture activities have been widely carried out all over the country to popularize tea culture, promote tea knowledge and drive the increase of tea consumption. Take the development of Anxi Tieguanyin as an example. Before 1990, Anxi's oolong tea was mainly supplied for export, and domestic consumption was mainly concentrated in Fujian and Guangdong provinces. By 2002, the number of domestic and foreign sales of Anxi Oolong tea had been evenly divided. All major and medium-sized cities in the country had marketing networks of tea merchants and tea farmers in Anxi County, and the price of domestic sales of Oolong tea was much higher than that of export tea. Now, the domestic sales volume and amount of Anxi Tieguanyin far exceed the export volume. A very important reason for the development of Anxi Tieguanyin is that the government attaches great importance to the promotion of tea culture. Since 1993, the Anxi County government has organized local tea merchants and tea farmers to promote the local traditional way of tea competition to the market. It has held tea king competitions in Hong Kong, Macao, Guangdong, Shanghai, Beijing and other places, and has promoted the art of local oolong tea brewing, Create a good set of oolong tea art performances, so that everyone can have a more comprehensive understanding of oolong tea and oolong tea culture. Oolong tea has been accepted by more and more domestic consumers. After Anxi Tea successfully went global, it cooperated with the Tea Circulation Association and other units to hold three large-scale publicity activities with tea culture as the main body in Anxi County from 2000 to 2002, and built a large trading market of oolong tea in China -- Anxi Tea City. Anxi started from the key tea producing counties of oolong tea to the national oolong tea market Development of tea information center, trade center and cultural center.