Brand name |
Tea washing shop |
Investment amount |
10~20 ten thousand |
date of establishment |
2007-02-15 |
Total number of stores |
two hundred and fifty-six |
Business scope |
tea | Suitable for people |
On the job investment |
Franchise region |
whole country |
Whether there is regional authorization |
no |
Origin of the brand |
Beijing |
contract period |
|
Training period |
|
Royalties |
|
Requirements for business conditions |
|
bond |
|
Franchise fee |
RMB 100000 |
|
|
Tea washing shop joining details
Drinking and tasting tea has become a habit and preference of Chinese people, so how can the demand for tea products be small? How can the market not be popular? The tea in the tea washing shop is beautiful in shape, golden in color, thin and curly, and the soup is clear and bright, amber in color. The smell of the tea is high, fresh and refreshing, with flowers, fruits and honey, and the taste is fresh and sweet; The taste is clear and mellow, with obvious sweet return and smooth mouth; The bottom is even and uniform, the color is like bronze, and the shape is like pine needles. Tea washing shop is committed to creating and leading a new way of life with tea and tea culture.
Tea, the color is not good, the price is very expensive, why so many people like it? The tea in the tea washing shop infiltrates the cultural elements of "truth", "honesty", "beauty" into the brand connotation and product development, endowing a thin tea soul and making it more spiritual. This is in line with the modern consumption concept that has met the material needs and pursued higher spiritual demands. With the help of tea drinks, consumers' recognition of products will be promoted imperceptibly, so as to realize the differentiated promotion strategy of tea brands in tea washing shops.
Tea washing shop is a chain brand specializing in tea business. In the process of development and expansion, it has constantly learned and absorbed successful management models. Its own marketing team is responsible for the planning and implementation, advertising, quality evaluation, franchise management and other matters of the tea industry and franchise stores, and has improved/increased the operation of the enterprise; "Harmony and cooperation between enterprises and employees, and common growth of employees and enterprises" is an important connotation of tea washing shop tea enterprise culture.
At present, China has a net tea drinking population of 260 million, and their annual per capita consumption is 1.54 kg. If each person brews three cups of tea every day, their annual per capita consumption will reach 3.28 kg; However, every 1% increase in the domestic tea drinking population will increase the consumption by 40000 tons. If the tea drinking population reaches 50%, the tea consumption will reach 2 million tons.
In brand chain operation and product line strategy, the tea washing shop keeps pushing the old to bring forth the new, showing its unique brand charm and competitive advantage, and showing a momentum of rapid development. So far, there are nearly 1000 terminal stores in major cities across the country, covering Fujian, Beijing, Guangdong, Shanghai, Guangxi, Zhejiang, Shandong, Henan, Jiangxi, Hebei and other places. The products are sold at home and abroad, becoming a window for tea drinkers in China to learn about tea. There are two Confucian tea culture exchange centers in Xiamen and Fuzhou, both of which are local tea cultural buildings, Tea lovers can fully understand the profound tea culture.
Tea washing shop joining advantage
[Customized Support]
That is, single store positioning. What distinguishes us from our peers is that we will tailor the location of individual stores according to their specific conditions, such as store size, business circle or business type, local consumer capacity and habits, regional folk characteristics, etc., including the reasonable configuration and fine tuning of the store's products, and the personality differences of decoration, which we must seriously deal with.
[Decoration Support]
According to the standard of brand VI system, the situation of individual stores and their customized positioning, our company will design a reference plan for plane layout and propose suggestions for decoration elements or details, so that the franchisee's awareness will be formed and their store image will be clear to guide the decoration. The franchisee can find a suitable decoration company to design and construct under the guidance of the headquarters, but the design drawings, construction materials, etc. must be approved by the headquarters. Of course, the headquarters can also be entrusted to design and construct.
Training Support
In addition to the training on quantitative standards of product technology, our franchisees will also be trained by our company's full-time staff in marketing, store management and other aspects. In terms of store location, marketing, service, personnel management and other aspects, the cases will teach the franchisees vividly, and one-on-one communication will be carried out in combination with the situation or questions of the franchisees, which is very practical.
Tea washing shop joining technological process
1. Cooperation consultation: consult the headquarters on cooperation matters by telephone, fax, online message, etc., and ask for relevant information;
2. Cooperation application: fill in some cooperation application forms and confirm relevant matters;
3. Field investigation: go to the headquarters to investigate the project and have face-to-face communication with the headquarters staff.
4. Signing the contract: both parties confirmed that the investigation results were correct, and formally signed the cooperation contract through friendly negotiation;
5. Operation confirmation: the partners pay relevant fees according to the selected cooperation level to confirm the regional operation right;
6. Skill training: the partners will receive training in technology, management, operation and other aspects at the headquarters, and receive assessment;
7. Store decoration: the headquarters assists the partners to confirm the business district and site selection, as well as store decoration and layout;
8. Opening preparation: get the letter of authorization, opening gifts, improve the distribution, arrange publicity materials, and prepare for opening;
9. Operation guidance: the professional staff of the headquarters will provide long-term follow-up guidance and marketing assistance.
Tea washing shop Franchise conditions
1. Full of enthusiasm for the cause, willing to actively participate in the cause.
2. Recognize the brand management concept, obey the management of the headquarters, actively cooperate with the headquarters' market action, abide by laws and disciplines, and standardize the operation.
3. Conscientiously safeguard the rights and interests of consumers, and have a qualified professional ethics and a determination to sustain business.
4. It has project funds of the same scale and owns or leases business premises.
5. Honesty, diligence, self-motivated, enterprising, creative and entrepreneurial spirit.
6. Those who are not willing to be ordinary, and those who do not improve in store management.
7. Agree with the business philosophy, obey the management of the headquarters, actively cooperate with the market operation of the headquarters, abide by the law and discipline, and standardize the operation.
8. A natural person who has the capacity to independently bear civil liability or an enterprise legal person who independently bears civil liability.
9. Have corresponding ability and awareness.
10. Have a certain amount of start-up capital, market experience, strong business awareness, and confidence in common development.
11. Franchisees have a qualified reputation foundation and a positive entrepreneurial enthusiasm.
12. We agree with the company's business philosophy and development goals, and are willing to work together with the company to explore the domestic market.