Before we do any project, we should understand the market.
Let's take a look at how big the market is in the adult products industry. Now no one in this circle can accurately explain it. In the circle of Taobao adult product stores, it is generally believed that the sex toy and sex aid market is only 2 billion yuan in size. Market analysis shows that the size of China's adult product market, excluding condoms, is about 30 billion yuan.
It has not been possible to obtain accurate figures on the market size of China's sex appeal products. However, no matter who is interviewed, they are accustomed to excluding family planning products from the calculation of the market size of adult products. There is no other reason. These family planning products that have been accepted by the public do not have much room for imagination. Supermarket channels tend to stabilize, and it is difficult to change the brand and share.
But then the whole industry entered a downturn. Until around 2007, with the rise of e-commerce, the whole adult products industry experienced a one-time growth. The Internet enabled Chinese consumers to purchase related products privately on the basis of protecting privacy. However, because of the characteristics of e-commerce industry, the revenue of the adult products industry has begun to grow gradually.
