Regional protection policy
A、 Franchise dealers can apply only when there are 8 franchised stores in the franchise area, and cities at and below the county level will not develop a second franchise dealer;
B、 Regional franchising dealers' joining takes regional authorization as the company's regional market policy. The company does not develop a second regional franchising franchisee in the same region by means of regional franchising agreement, and strictly manages the market to prevent other franchisees from fleeing across regions. The company sets strict punishment policies for cross-border fleeing to protect the rights of regional agents.
Company price policy
The company formulates a competitive supply price and guide retail price system for all product series, supports the cashier space of franchisees in various regions, and maintains the strong competitive advantage of franchisees in the region. The company continues to strengthen the product quality and image, enhance the terminal competitiveness of products, adhere to the high cost performance product pricing strategy, continue to provide franchisees with products with market competitive advantages, obvious product advantages, and terminal competitive advantages, and strengthen the competitiveness of franchisees in the regional market.
Advertising support policy
A. The company provides strong advertising support for franchisees to launch the regional market under their jurisdiction;
B. Uniformly configured advertising materials and media advertising support covering TV, radio, newspapers, professional magazines, network, outdoor advertising and other forms;
C. Provide a complete set of standardized and unified VI visual image. Franchisees can enjoy the unified store image design of the headquarters for free;
D. The headquarters will participate in large-scale exhibitions irregularly to further enhance brand awareness and brand image.
Promotion support policy
A. The company uniformly produces a variety of promotional materials and provides them free of charge to the franchisees according to a certain amount to help them establish a terminal image, carry out promotional activities and fully launch the local regional market;
B. The types of conventional materials provided by the company mainly include: product promotional materials (product brochures/DMs), promotional materials (POP flags, X shelves, roll up posters, etc.);
C. The company provides several effective promotion programs (new tea launch/new product launch/Mid Autumn Festival promotion program/Spring Festival promotion program/VIP customer touch marketing maintenance program) for franchisees every year to help them quickly increase sales and open the market in a short period of time;
D. The company assists all franchisees to do a variety of temporary publicity programs (tea club/tasting meeting/alliance meeting/promotion meeting) all year round.
Incentive sales policy
The company has set a strong policy of striving for further market expansion to encourage franchisees to invest in the market and achieve higher sales goals;
The company sets up a step like policy to further expand the market, and pays the discount in time. Under the strong support of distinctive incentive policies in the same industry.
Operation support policy
A. It has a very professional tea industry research and planning team, providing a complete, scientific and professional tea industry operation and management system. Including: store location, personnel training, business analysis, business diagnosis, solutions to business loopholes, marketing plans, performance improvement plans, plans, promotion plans, publicity and promotion plans, design and planning plans, etc;
B. For franchisees in different regions, the tea market research institute of the headquarters conducts in-depth research on the local tea market, customer groups and consumption trends to provide new and favorable competitive support for franchisees;
C. We will spare no effort to help franchisees build excellent sales elite teams and implement standardized management systems, so as to provide strong support for franchisees and development;
D. We have successfully constructed a set of mature regional market operation ideas, created a set of classic channel models suitable for the tea industry, and summarized a set of integrated communication programs.
Opening support policy
A. A set of various medals obtained during the growth of the company
B. The company gives planning for local opening guidance scheme
System training support policy
A. The company has established a perfect marketing operation management system and a complete set of market operation documents. At the same time, a series of high-quality training documents have been developed for franchisees. Systematic documents will provide strong intellectual support for franchisees;
B. File
Product knowledge documents, franchisor opening guidance documents, franchise store management documents, product display guidance documents, tea art learning, etc;
C. Training
Company culture and product knowledge, tea knowledge, service etiquette and appearance, daily store management and display skills, customer development, maintenance and management, tea brewing skills and tea sales methods.
Personnel support policy
A. The regional manager of the headquarters irregularly goes to the franchise store to inspect the work, and puts forward measures for improving the performance of the store and more promotion orders;
B. The company has set up offices in key regional markets and sent elite marketing teams to provide on-site market assistance;
C. A good supervision team supports the practical business guidance and training of the employees of the national franchisees;
Exchange support policy
Party B may exchange the goods once a month according to the business needs and actual sales situation, but the total amount of the exchange shall not exceed 30% of the purchase in that month. And charge 5% of the total replacement amount as the service charge; The logistics and handling charges shall be paid by the party proposing the replacement.