In recent years, taking the development of "universal reading", the children's reading brand Shuguo Planet has continued to make efforts, and its cooperative stores have successively "settled down" in major cities across the country. "In order to enable efficient operation of stores and achieve high-quality development, the headquarters continues to upgrade and vigorously support the three axes, namely, product research and development, store assistance, and training of venture capitalists, and always pay attention to the actual needs of partners and provide highly compatible service programs," said Mr. Wang, head of Shuguo Planet Brand Service Center.
"Stores are like the tentacles of the book fruit planet, which can make reading reach every city and embrace more children." In her opinion, support for stores should be comprehensive, accurate and efficient.
Focus on the cutting-edge demand of products and increase research and development
Good products are the base point for stores, which will bring higher store entry rate and shorten the conversion cycle of members. In recent years, Shuguo Planet, relying on the self-developed four-dimensional and five force reading theoretical system, has continuously increased its investment and strength in the research and development of reading chain products, and has focused on optimizing the user experience. "We upgrade our products every year, and this year's focus is the Joy Reading Youth Reading Club and audition." Mr. Hu, director of Shuguo Planet Product Research and Development Center, said that we have upgraded all levels of L1-L6 audition activities, and it is expected to complete the upgrade of Joy Reading Youth Reading Club's youth and primary sections in December, "The guidance results will be presented to everyone with more accurate content, more diversified forms and easier implementation".
People oriented, efficient and powerful store support
"For store support, especially reading instructor training and operation support, to help stores improve reputation and revenue," said Mr. Wang, head of Shuguo Planet Brand Service Center.
In the field of children's reading, reading instructors are usually regarded as the bridge between children and stores. They are not only the lighters on children's reading, but also the makers of stores' reputation. "People oriented and responsible for children and stores is an important reason for Shuguo Planet to adhere to and improve the reading instructor training." Teacher Wang pointed out that the headquarters will provide a week long reading instructor system training for the newly joined stores. So far, 34 primary reading instructor training sessions have been successfully held to help thousands of reading instructors improve their professional skills, It provides strong teacher support for the store. She also said that in terms of operational support, she extended the form of door-to-door visits starting from the eight one-stop support, and has completed accurate support for stores in Shandong Surabaya Store, Hebei Tangshan Store, Zhejiang Wenzhou Store and other places. "Our support will be more efficient and effective only when we truly understand the needs and operational difficulties of the store," she stressed.
Theme reading seminar, planning venture capital direction and implementation plan
"The reading seminar is one of the supporting features of Shuguo Planet, which is mainly aimed at venture capital groups, and can help venture capitalists more clearly define the general direction and specific implementation plans." Mr. Chen, the person in charge of Shuguo Planet Investment Promotion Center, mentioned that the reading seminar has many dry goods and comprehensive contents, which is welcomed by many venture capitalists. Among them, Mr. Yu from Zhejiang successfully opened the Shuguo Planet Zhejiang Linpu Children's Reading and Growth Center after attending the seminar. In just three months, she has accumulated nearly 100 members, of which more than 60% are annual members. Yu said, "At the meeting, the lecturers in each section explained the current situation of children's extracurricular reading, comprehensively analyzed the national reading policy and the market direction of future development, and also showed the actual cases of operation support and customer store operation, which deeply infected me."
In the future, Shuguo Planet will focus on R&D and services, understand the needs of cooperation, and help Chinese children improve their reading ability by taking the children's reading hall as the feeler in the context of universal reading. Chen said, "We welcome more like-minded partners who are interested in children's reading to join us for win-win development!"
