The headquarters will provide franchisees with the whole process tracking services including guiding market research, store location, decoration design, brand promotion, marketing planning, product portfolio, supervision and training, after-sales service, management consulting and other opening services as well as later operation and management. The company headquarters authorizes the franchisees to share and use the "Shanrun" brand conditionally. In order to maintain the company's brand image, the franchisees must complete the decoration, brand unification, goods display, etc. of the store according to the company's requirements. The company headquarters does not interfere in the later daily management of the franchisees, and the franchisees are financially independent and responsible for their own profits and losses.
Advantages of joining Shanrun:
1. Brand management advantages: unify the brand concept, brand image, and management mode, standardize the operation and management of franchisees, and reduce the selection of wisdom.
2. Product supply advantage: All the jades provided by the headquarters to the franchise stores are A-quality jadeite, and are equipped with the identification certificate issued by the famous department.
3. Price and quality advantages: the company owns the Myanmar jadeite mining area, and improves/increases the quality and price advantages of jadeite at the source. The company supplies directly without going through wholesalers, reducing the cost of goods, enhancing competitiveness, and improving the operator's cash register.
4. Advantages of return and exchange of goods: Franchisees can exchange unsalable goods at the original price of goods. Goods with a unit price of more than 10000 yuan for more than one year can be exchanged at an annual increase of 6.8%.
5. Advantages of online goods selection: the headquarters website updates goods in real time, and professional photographers take multi angle pictures of goods for franchisees to browse and select goods remotely.
6. Advantages of logistics distribution: The headquarters provides convenient logistics distribution, formulates a scientific price system and uninterrupted product research and development, and helps the majority of franchisees improve their confidence and market competitiveness.
7. Brand image advantage: "Shanrun" brand, corporate culture deposition has a strong appeal. Guide regional advertising and promotion activities. The headquarters will provide a full set of advertising and promotional materials, including posters, picture albums, hanging tags, business cards, VIP cards, gift bags, etc. The headquarters invests a large amount of advertising and promotion expenses every year to open the market for franchisees easily.
8. Advantages of franchise service: the headquarters of the company provides franchisees with full tracking services, including guiding market research, store location, decoration design, brand promotion, marketing planning, product portfolio, supervision and training, after-sales service, management consulting and other opening services, as well as later operation and management; Teach advanced business philosophy and accurate business strategy, and provide a complete and clear monopoly support system for the vast number of smart candidates from the opening preparation to the daily operation; Conduct product knowledge training for franchisee operators to improve their marketing and management level; Show the choice of wisdom for analysis, and greatly reduce the choice of wisdom.