Brand name |
Chongqing Shijimen Hot Pot
|
Investment amount |
5~10 ten thousand |
date of establishment |
2014-12-26 |
Total number of stores |
four hundred and sixty-eight |
Business scope |
Featured hot pot franchise, serial franchise, dry pot franchise | Suitable for people |
Free entrepreneurship |
Franchise region |
whole country |
Whether there is regional authorization |
yes |
Origin of the brand |
Yuzhong District, Chongqing |
contract period |
5 years |
Training period |
More than 15 days |
Royalties |
|
Requirements for business conditions |
More than 100 ㎡ |
bond |
|
Franchise fee |
|
|
|
Chongqing Shiqimen Hot Pot details
Chongqing Shijimen Hot Pot
Seventeen thousand year old hotpot incense
Backed by the market share of large companies
Chongqing Banghui Catering Group predecessor Chongqing wolf Teng Catering Management Co., Ltd., established in 2009, is a comprehensive catering group company integrating catering technology research and development, catering promotion, franchise chain, brand management and dedicated to Chongqing catering chain business. In 2014, it was officially renamed as Chongqing Banghui Catering Group, comprehensively upgrading the chain operation system. The Group has many departments, such as Brand Department, R&D Department, Training Department, Operation Department, Marketing Department, Supervision Department, Direct Marketing Department, Design Department and Distribution Department. The Group's elite team has more than 100 people. The Group quickly won the market with diversified operation advantages. In 2017, the Group moved towards collectivization. It has set up catering companies, liquor trading companies and network technology companies to provide services for franchise stores. By 2018, the franchise stores of the Group have spread all over the country, especially in the southwest Dense, with the total number of franchise stores exceeding 400.
Years of development, spicy and unrestrained
Chongqing has a long history of "opening nine gates, closing eight gates, and 9817 gates". According to textual research, after the Hongya Gate was built in the Song Dynasty, each dynasty built walls and gates according to the military and traffic needs at that time, but they were not "systematic" or "standardized". Dai Ding, a respected general during the Hongwu period of the Ming Dynasty, was the person who gathered the "great achievements" of Chongqing's city gate. During the period of guarding Chongqing, Dai Ding carried out large-scale reinforcement and repair of the city walls and gates built by predecessors, and newly built important city gates such as Linjiang Gate, completing the construction of the "series" of Chongqing city gates. When building the city gate, there were too many people working. In order to solve the problem of eating, Dai Ding thought of a way. He asked the cook in charge of food to put a big iron pot on a place near the city gate, light firewood below, mix various seasonings into the iron in accordance with the taste of local people's habits, and then boil it over fire. When it was time for dinner, everyone gathered around the big iron pot, poured the prepared vegetables into the pot, and cooked them slightly before eating. In this way, we can solve the problem of eating together at the same time, without wasting time, and we can all eat. After that, they always used this method to eat. The firemen combined their own experience with the enthusiasm and boldness of Chongqing people, and made some improvements to the seasoning to make it more spicy and unrestrained.
The brand is enduring, unique and unforgettable
With the development of society and transportation, the 17 city gates have been demolished or destroyed. But the hot pot cooking method, which was used to build the city gate to solve the food problem, was retained by the firemen, It has evolved into today's hotpot. Today, we have created a representative hot pot brand of Chongqing: Chongqing Shiqimen Hot Pot, based on the profound cultural history of 17 doors, combined with the hot pot seasoning we created, and added the modern theme of fashion, health and happiness.
Chongqing Shiqimen Hot Pot advantage
Six brand advantages, excellent quality, trustworthy
Brand advantages:
Shiqimen Old Hot Pot is the brand of Chongqing Banghui Catering Management Co., Ltd. After years of vigorous development, the company has more than 400 franchise stores and direct sales stores across the country, covering all large, medium and small cities across the country, and is favored by many consumers nationwide, forming a brand.
Pot bottom advantages:
With more than 30 years of hot pot store business history, we have continuously refined and sublimated the technology, and selected extremely exquisite ingredients. Each kind of food is carefully selected, allowing no mistakes, and playing the essence of Chongqing hot pot to the best! At present, it has 5 series, more than 10 kinds of hot pot bottoms, and 200 kinds of dishes, which can meet the needs of various cities and consumer groups throughout the country.
Model advantages:
We combine traditional catering with Internet thinking, and use a mature operating system that combines our own product model+personalized customization environment+Internet thinking. With a strong online marketing system, it can quickly realize the popularity of the region/county within 5 days, reach a strong exposure rate, and form a phenomenon of continuous good business.
Mature brand VI system:
The company's mature brand VI application system creates an opportunity for brand recognition and communication.
Technical standardization replication:
The standardized operation and technical replication of hot pot have been realized from the source by the standardized locking of the pot bottom, dishes and condiments, and the standardized logistics and distribution of the base, condiments and instant boiled products. Solved core problems for partner operation.
Management system import:
The industry has been honed for decades, and has spent huge sums of money to cooperate with management training institutions to refine and adapt the management system and business model suitable for its own brand, and form a sound management system and operating standards.
Multiple franchises to support the whole process
1、 Site selection assessment support
The marketing team of the headquarters of Chongqing Shiqimen Old Hot Pot Franchise went to the franchise store for analysis of the store's business circle, customer group, competitors, consumption level, consumption habits, site selection and positioning. The franchise store's business site is qualified for opening.
2、 Store layout design
The design team of Chongqing Shiqimen Old Hot Pot Franchise Headquarters customizes the store's reasonable front and back kitchen layout plan and decoration plan for the franchise store, and the whole process is guided by specially assigned personnel to escort the partners!
3、 Store construction support
1) Business license handling process; 2) Equipment procurement list; 3) Employee recruitment;
4) Personnel training; 5) Opening preparation.
4、 Headquarters staff in store support
Chongqing Shijimen Old Hot Pot Franchise Headquarters will dispatch the front office manager to the store to provide support services during the opening period, improve/increase the normal, orderly and stable operation of the franchise store during the opening preparation period and the official opening period, and the expatriate staff of the headquarters can provide long-term resident support services.
5、 Material distribution support
The production base under the headquarters continuously provides core raw material distribution support services for franchise stores throughout the year, and supports the flavor stabilization and health of franchise stores.
6、 Opening publicity support
The marketing planning team of Chongqing Shiqimen Old Hot Pot Franchise Headquarters plans the whole set of marketing plan for the opening of the franchise store according to the region where the franchise store is located. The major mainstream media on the Internet and popular offline advertisements are strongly promoted, which is famous locally.
7、 Opening advertisement design
1) Opening poster; 2) Leaflet; 3) Membership card; 4) Order card;
8、 Annual activity planning
Chongqing Shijimen Old Hot Pot Franchise Headquarters will regularly provide various activity planning plans for franchise stores, and will design corresponding activity posters, leaflets, vouchers, membership cards and other types of documents according to the corresponding contents of the activities.
9、 Regular shop inspection and supervision
The Supervision and Inspection Department of Chongqing Shiqimen Old Hot Pot Franchise Headquarters will regularly inspect franchise stores across the country. The franchise stores can operate normally and stably in every link in the business process, and will continue to escort the franchise stores.
10、 Regular update of products
In order to support franchise stores to continuously launch new products in the later period of operation, the Technology Research and Development Department of Chongqing Shiqimen Old Hot Pot franchise headquarters will carry out a product update mode of "one small change for three months" and "one big change for six months" to continuously provide new products for franchise stores.
11、 Continuous training of personnel
1) Product update learning; 2) Technology upgrading and learning again;
3) Service management training; 4) Single store marketing training;
12、 Business data analysis
The staff of the management center of the headquarters will regularly collect the daily operation data of the store. Timely grasp whether the operation of each store is developing well, and give correction plans in time when conditions arise. Relevant supervisors will patrol the store to directly correct the situation and support the sustainable development of later operation.
13、 Brand effect support
The headquarters will spend a lot of money on the network, we media, news platforms, radio stations, television columns and other major platforms to promote the brand image and brand reputation throughout the year;
ten 4、 Brand regional protection
The company authorizes the franchise store to be within the protection scope of opening stores in the region/county where it is located. The company cannot open a second franchise store in the region/county where it is located to support the franchise store's operational rights and interests.
15、 Emergency handling
In case of an emergency of loss of chefs and sudden change of taste in the franchise store, the management center of the headquarters will send relevant personnel to the store within 48 hours to take over the relevant jobs, so as to avoid losses caused by the problem of staff turnover in the franchise store.
Chongqing Shiqimen Hot Pot technological process
1. The franchisee of Chongqing Shijimen Hot Pot has a preliminary understanding of the company's information;
2. Visit the company on the spot;
3. Visit the company to understand the specific cooperation mode and policy;
4. Visit the direct stores and taste the company's hotpot and dishes;
5. Discuss cooperation details;
6. Sign an agreement and pay relevant cooperation fees;
7. Start all service support;
8. Chongqing Shiqimen Old Hotpot Franchise Headquarters sent people to the local market for research, store planning and design;
9. Determine decoration style and store layout;
10. Entrance decoration of decoration company;
11. ① Franchise stores send people to the headquarters for systematic training; ② Customized tables, chairs, tableware and other facilities and equipment; ③ Handle store business license, tax and other certificates;
12. ① The headquarters will send chefs and managers to the store to prepare for opening one week before the completion of decoration; ② Determine opening materials and opening activity plan;
13. Trial operation: pot bottom, food debugging, personnel running in;
14. Official opening;
15. Continuously provide follow-up service support.
Chongqing Shijimen Hot Pot Franchise conditions
1、 The franchisees who do not love the catering business and are unwilling to take care of any trivial matter in the store, Chongqing Shiqimen Hot Pot franchise headquarters is determined not to cooperate.
2、 The franchisees who do not agree with and accept the operation philosophy of Chongqing Shijimen Hot Pot Headquarters, and do not obey the operation management mode and enterprise philosophy of Chongqing Shijimen Old Hot Pot Headquarters, will not cooperate with Chongqing Shijimen Headquarters.
3、 Franchisees who do not have sufficient operating funds and who only want to buy white wolves with their bare hands, Chongqing Shiqimen Old Hot Pot Franchise Headquarters is determined not to cooperate.
4、 The franchise headquarters of Chongqing Shiqimen Old Hot Pot is determined not to cooperate with the franchisees whose store locations are not well displayed and whose boarding rate is not good.
5、 There is no franchisee who serves consumers and develops long-term business. The headquarters of Chongqing Shijimen Hot Pot is determined not to cooperate.
6、 After signing the franchise contract, the franchisee who does not maintain the brand image or accept technical training from the headquarters will not cooperate with the headquarters of Chongqing Shijimen Hot Pot.
7、 Reluctant to invest for a long time, with strong executive ability; Due to incorrect view and sense of commitment, the headquarters of Chongqing Shiqimen Hot Pot franchise is determined not to cooperate.
8、 The franchisees who do not accept the training and support from the headquarters of Chongqing Shiqimen Hot Pot, who do not obey the management of the headquarters and cooperate with the market operation of the headquarters, will not cooperate with the headquarters of Chongqing Shiqimen Hot Pot.