Qingqingguo, a children's clothing brand of Hong Kong Qingqingguo Trading Co., Ltd., was founded by Ms. Apple Chan, a senior customized clothing designer, in November 1997. Since its inception, the brand has been positioned in the high-end market of children's clothing and clothing with the professional design concept of "children's fashion matching". The brand's priority store is set up in the "City of Fashion" Hong Kong Causeway Bay Times Square has been highly praised by the industry and market for its European romantic design style and Hong Kong people's rigorous and serious garment manufacturing technology. In just a few years, more than 20 stores and counters have been opened in South Korea, Hong Kong, Macao, Taiwan and other regions.
In 2003, Qingqingguo set up a branch in Shenzhen, the "City of Design" in the mainland, and set up its own plate making design department and plate making workshop, expanded the clothing production base, completed the basic construction of a series of processes from design and development to fabric purchase and testing, plate making production to terminal sales, and adopted the business model of international chain alliance for marketing, Realize the unification of a complete service system from brand positioning to terminal image, visual communication to market promotion, clothing production to after-sales service.
Up to now, "Qingqingguo" children's clothing has 52 direct stores in Beijing, Shanghai, Guangzhou, Shenzhen and other domestic first tier markets, 98 franchised stores in other regions and 9 franchised stores outside Australia, Saudi Arabia and Dubai. Gradually completed the initial market construction of the brand. Next, "Qingqingguo" will absorb franchisees and professionals who recognize the brand concept of "Qingqingguo" and are interested in contributing to the development of children's cause with a more market-oriented marketing franchise mode and preferential policies, and jointly build a first-line brand of "Children's Fashion".