The old brand of "Qianzhitang" was founded at the end of the Ming Dynasty. It gained its good name because a thousand year old medicinal ganoderma lucidum was collected in the pharmacy.
In 2005, "Qianzhitang" was officially established, and Shenzhen Qianzhitang Biotechnology Co., Ltd., a high-tech enterprise specializing in the research, development, production, marketing and service of nutrition and health care products, was established. The company "grows out of health and stands on the basis of brand". While inheriting the traditional Chinese medicine culture, referring to people's eating habits, physiological characteristics, and according to regional differences, climate differences and other factors, it also introduces and combines advanced western biotechnology, absorbs the essence of Chinese herbal medicine, and fully retains the biological activity and nutrients of animal and plant raw materials, We have developed a series of "Qianzhitang" health care products that meet the dietary and nutritional requirements of residents. In 2005, U-JUT Group established a long-term strategic partnership with "Qianzhitang", and set up branches in Hong Kong and mainland China respectively. In 2006, Yujian Group invested heavily to create the second generation of nutrition and health care series food "Jinbeijian" () after "Qianzhitang". In 2007, USARA was officially listed and Shenzhen Qianzhitang was authorized as the agent of USARA brand in Greater China. Adhering to the marketing concept of "focusing on nutrition, spreading health, benefiting all living beings, and loving the world", the company has successively established three USARA centers of "marketing, brand promotion, and poverty alleviation fund". The quality and qualified reputation of "USARA" nutritional food smart selection have consistently won market recognition and consumers' favor.
Since its establishment, the company has been growing stronger and stronger, constantly integrating resources, combining modern high-tech biotechnology, and under strong financial support and group management mode, the enterprise has made proud achievements in the industry. The company's two series of products, "Qianzhitang" and "Jinbeijian", have successfully registered the R trademark; It has a 100000 level purification workshop meeting GMP standards; Japan's "ultra-low temperature pulverization concentration at minus 196 ℃" high-tech. "Qianzhitang" also has a complete brand promotion team and rich experience in terminal management. With the development idea of high positioning, high standard and high starting point, "Qianzhitang" has become one of the enterprises with core competitiveness in the domestic health care industry.
In order to cater to the development of the new century, U-JUT Group incorporated New Zealand Yousner Health Food Co., Ltd. and Australia Litel Pharmaceutical Co., Ltd. as wholly-owned and holding subsidiaries of the company in July and September 2010 respectively, further strengthening and expanding the advantages of Qianzhitang in raw materials, market, technology, capital, etc.
In today's era of building a harmonious socialism, Qianzhitang will continue to provide green health products and excellent integrity services for Chinese people, serve their health and promote Chinese culture!