1. Strong brand advantage
The successful development of Qiangong Tea over the years has witnessed not only the establishment of brand image, but also the formation of a comprehensive industrial chain integrating planting, processing, production, sales and brand operation as an advanced brand in the domestic chain tea industry. The chain operation system of Qiangong Tea will provide comprehensive support for franchisees in marketing, operation, logistics, training, sales and other aspects. Strong brand promotion activities constantly improve the brand awareness and brand image of Qiangong Tea, show brand strength to franchisees, support consumers' purchase confidence, and enhance market competitiveness.
2. Advantages of multi-point marketing mode
Focusing on "distribution, marketing assistance and promotion", Qiangong Tea has broken the simple pattern of "direct stores+franchise stores" of traditional tea enterprises and re established a diversified distribution management system of "specialty stores+community stores+commercial stores+flagship stores+clubs" to make the franchise stores operate more efficiently. At the same time, the company provides franchise stores with unique membership mode, member sharing mode, sharing industry mall mode, diversified product marketing mode and other advanced marketing modes, so that franchise stores can obtain advanced marketing concepts and diversified models, so that franchise stores can achieve large business, diversified cash receipts, a virtuous circle of business, and support franchise to a large extent.
3. Advantages of standardized operation and management mode
The company provides the franchisees with recruitment, daily operation management guidance, skill training, purchase, sales and inventory guidance, performance assessment, promotion planning and other support, so that the franchisees can obtain advanced business philosophy, good management system and excellent operation system to ensure the smooth implementation of business activities
4. Advantages of low store operating costs
Over the years, Qiangong Tea has accumulated rich practical experience in the successful operation of dozens of direct chain stores, which can greatly reduce the unnecessary expenses of smart selection and repeated expenses in operation for franchisees. In addition, with the growing expansion of Qiangongming's franchise chain system, the company's chain scale advantages will be further transformed into cost advantages and price advantages to give back to the franchisees, providing them with a higher cash register space.
5. High success rate in joining
Any business wisdom selection activity has failed. The chain franchise system of Qiangongming Tea is based on the successful operation experience of dozens of direct chain stores of Qiangongming Tea Industry over the years, and the successful model of continuous creation and development. Therefore, the franchisees of Qiangongming Tea can obtain a higher success rate of smart selection and a greater business rate of smart selection, so as to reduce the operation and obtain a higher business rate of smart selection
6. Rich products and low price advantage
Authentic origin: Qiangong Tea has thousands of acres of ecological tea gardens in Gande, the first of the four tea mountains in Anxi, and Matouyan, the core tea producing area of Wuyishan, to ensure that every tea comes from the origin.
Tea making aristocratic family: Qiangongming has many high standard tea makers, all of whom come from tea making aristocratic families. They strive for perfection in tea seed collection and production, and support the high quality of each piece of tea.
Rich products: product lines are serialized and diversified. At present, there are nearly 100 kinds of products in the three series of Tieguanyin, black tea and Dahongpao, and gradually extend to famous tea products such as green tea and Pu'er tea. Provide franchisees and end customers with systematic and low-cost product supply.
Strong product development capability: the fierce market competition environment puts forward higher requirements for product development in the tea industry. Qiangongming gives full play to its years of technical experience in the tea industry, strictly formulates and adjusts every product research and development case, finds market demand to launch product projects (new products, packaging, etc.), and timely launches tea, packaging, tea food and other products favored by local consumers according to different market hotspots.
7. Advantages of professional system training
Qiangongming implements the management training mode of systematic effectiveness, namely, simplification, standardization, specialization and modularization, including professional knowledge (including tea art, tea, tea sets and tea culture), correct use of operating equipment, display, service standards, sales skills, customer management, logistics management (purchase, sales and inventory management), etc. Franchisees can obtain valuable professional knowledge from it, So as to shorten the time for mastering business management skills.