Brand name |
leather trunk |
Investment amount |
10~20 ten thousand |
date of establishment |
2011-04-15 |
Total number of stores |
eighty-six |
Business scope |
Leather goods | Suitable for people |
Free entrepreneurship |
Franchise region |
whole country |
Whether there is regional authorization |
no |
Origin of the brand |
Shanghai |
contract period |
|
Training period |
|
Royalties |
|
Requirements for business conditions |
|
bond |
|
Franchise fee |
RMB 100000 |
|
|
Luggage joining details
The suitcase pays close attention to the needs of tourists, and brings a new experience of freedom, lightness and uniqueness with simple and unique design and created functionality. The design also integrates the concepts of fashion and art, making the suitcase integrated into the different life categories of travelers; Set the end as the starting point. Lightness and firmness are only the foundation. Do not sensationalize, respect materials, respect design, and recover the essence of design. The price does not reflect the value, and the price is more reasonable.
The company has passed the ISO9001 international quality management system certification, and its series of products are refined from imported high quality fabrics and high-quality hardware accessories. The products are strictly implemented in accordance with the quality management system standards from the purchase of raw materials to the production process, and only after passing the inspection can they be put on the market. After unremitting market development, the "suitcase" terminal image counters and stores have spread all over the country; At the same time, the products are exported to Europe, America, the Middle East, Southeast Asia, Japan and other regions.
The company has always adhered to the quality and brand building, and has won the recognition of consumers at home and abroad and the commendation of government agencies at all levels, making the "suitcase" brand win many awards: it has won the title of "Advanced Brand of Luggage" issued by the Leather Association; It is recognized as a "famous trademark" by the Administration for Industry and Commerce. At the same time, the company gives priority to hiring popular international star groups as image promoters in the luggage industry, and spends huge amounts of money on advertising in domestic media such as television stations. The company has always been enthusiastic about supporting social welfare undertakings, and further improved the reputation of the suitcase brand.
In the future, leather cases will unswervingly move towards the corporate vision: as a supplier of high-quality bags and related products, we will build "leather cases" into a pioneer in the luggage industry, an international luggage brand, and an influential multi brand and channel owner in the luggage industry!
The company's luggage franchise brand has a systematic design team and good manufacturing of main and auxiliary materials, and has developed a full range of distinctive leather luggage products in many aspects under the wisdom of the level, which fully caters to the trend of fashion consumption and meets the needs of different consumer groups for different levels of luggage, It is very popular in the market and highly sought after by consumers. Acting as the agent of our company's suitcase, we don't worry about sales, and entrepreneurship is easy.
Luggage joining advantage
◆ Brand support
◎ Sharing of luggage brand resources and brand values.
◎ Media advertising promotion of shared suitcase brand.
◎ According to the characteristics of different markets, suitcase brands are selectively promoted by diversified public media.
◆ Image support
◎ The terminal image shall be in accordance with the company's VI Image Identification System.
◎ The store decoration shall be in accordance with the company's SI Space Design System.
◎ Provide corporate image promotional videos.
◎ Occasionally launch Enterprise Guide and other soft articles for promotion.
◆ Marketing support
◎ The company's sales department sends full-time personnel to assist customers in market management, development and maintenance from time to time.
◎ The channel support department of the company sends full-time personnel to assist customers in terminal operation training and field guidance of terminal product display from time to time.
◎ Carry out event marketing activities according to different regional characteristics, such as sponsorship of naming activities, etc.
◎ Provide different promotional varieties to meet the needs of activities in different regions.
◎ Plan targeted Marketing Activity Plan according to different holidays.
◎ Provide free design and production of event materials, such as adhesive backing, light box pieces, X shelves, DM sheets, flags, banners, etc
◎ Franchise stores are included in the suitcase WeChat platform to promote the O20 marketing model.
Luggage joining technological process
Franchise consultation: Franchisees consult with the entrepreneurship consultant of the headquarters on relevant cooperation matters and ask for relevant information by means of telephone, fax, online message, etc;
Market research: determine the target market and determine their own business district.
Fill in the application: submit the intention consultation application for joining, and the headquarters will evaluate the cooperation qualification after receiving the application.
Assessment and signing: the headquarters issues the feasibility implementation plan, signs the concession contract, and grants the franchise certificate and license plate.
Assisting in store construction: the headquarters will provide corresponding site selection scheme for store location, and partners will choose the store location.
Decoration support: according to the location of the store, tailor the decoration drawing of the franchise store, and carry out the whole process support such as store construction and decoration monitoring.
Personnel training: according to the opening plan, select and send personnel to the headquarters' direct stores in advance to receive the whole store practical training.
Opening coordination: the opening manager formulates the opening plan, guides the opening work in the whole process, and prepares and sends the opening materials.
Opening and operation: the operation personnel guide the equipment installation and commissioning, without error, and grand opening. After the official opening, the headquarters will follow up and guide the operation of the franchise stores in the whole process, and provide long-term operational support such as product upgrading, management optimization and technical training.
leather trunk Franchise conditions
◆ Recognize the franchise operation concept of the company
◆ Have qualified business ideas and social relations.
◆ Have industry operation experience and be familiar with the local market.
◆ Have fixed office space and office equipment.
◆ Recognize the company's business management model.
◆ Comply with the company's marketing policies and market management regulations.
◆ Have qualified economic strength and business reputation.
◆ Street shops or shopping malls with core business districts, pedestrian streets, shopping centers, large malls and other commercial formats.