Brand name |
Brand coffee |
Investment amount |
20~50 ten thousand |
date of establishment |
2006-06-07 |
Total number of stores |
one hundred and twenty-four |
Business scope |
coffee shop | Suitable for people |
Free entrepreneurship |
Franchise region |
whole country |
Whether there is regional authorization |
no |
Origin of the brand |
Sichuan |
contract period |
|
Training period |
|
Royalties |
|
Requirements for business conditions |
|
bond |
|
Franchise fee |
RMB 100000 |
|
|
Brand coffee joining details
The brand coffee originates from the neighborhood western food brand in Singapore, and the consumption level is civilian. The consumer groups are mainly students and office workers. At present, it has opened many chain stores and nearly 100 franchise stores. If you want to join the venture catering project, the brand coffee from Singapore will be your best choice.
Brand coffee abandoned the unattainable coat of traditional western food, and began to focus on improving the quality of dishes and the consumption demand of the public. The tropical materials are used, and the Tudor residence in England is designed to reflect the beauty of symmetry between the East and the West. To enter the market with friendly western food, blend a little nostalgia and freshness between fashionable black and plain white, and blend traditional delicacies with modern customs.
Without a good brand image, it is difficult to gain a foothold in today's highly competitive catering market. Some western food brands entering the catering industry pay special attention to brand building and promotion, and gradually inject brand awareness into people's minds. The economic strength of the brand is the basis for all business activities, including the research and development of new products, brand promotion, etc. There is a lot of economic investment. Brand coffee attaches importance to brand advantages, brand construction is further strict, and it is becoming mature in the process of growing development.
The unique Nianga culture of brand coffee has both the influence of Malay culture and the comprehensive culture of Chinese tradition. With Singapore flavor and diversified cultural experience, more customers can enjoy different western food.
Standards and specifications are topics that the western food industry has always followed. Brand coffee adopts standardization and process. From the production equipment of products to the supporting equipment of dishes, the lighting and decoration of the entire restaurant require standardization and process to create a comfortable dining experience, so as to leave a deep impression on consumers.
Brand coffee joining advantage
1. Store location support
Site selection is the basis and key to opening a store. Brand coffee has rich experience and skills in site selection, which can provide valuable reference for franchisees, so that franchisees can avoid detours, decision-making mistakes and start at the starting line. The market development guidance team of will assist in selecting the store location and support cost rationalization.
2. Decoration scheme support
With years of accumulated rich experience and the ability of decoration designers, brand coffee provides reasonable, practical and distinctive decoration schemes for franchisees. It is not only standardized as a whole, but also carefully designed for chain stores. This support will make the simple floor plan in the hands of the franchisee become a decorative scheme of use value.
3. Cost optimization management
Provide fixed assets required for brand coffee operation, brands of low value consumables, quality standards, required quantity, low purchase price and purchase channels. Before opening, the headquarters will also train franchisees on purchasing, pricing, cost accounting, control and other catering knowledge. This support can enable franchisees to be careful, save a lot of unnecessary financial, material and human resources, and quickly become experts in the catering industry.
4. Personnel training support
Brand coffee provides training for managers and technicians with comprehensive theoretical and practical support. This support can enable chain stores to reach a high level of operating standards. The headquarters will provide staff training to the franchisees (the training period for five people is 10 days). The transportation costs and accommodation will be borne by the franchisees themselves. In special cases, the headquarters can also provide on-site training.
5. Opening policy support
According to the market research data provided by the franchisee, combined with its rich experience, the brand coffee has tailored the opening ceremony plan and opening marketing plan for the franchisee. This support can enable franchisees to quickly seize the local market and become an important role in the local catering industry
Brand coffee joining technological process
1. Franchise consultation: Franchisees consult with the headquarters franchise consultant on relevant cooperation matters and obtain relevant information by means of telephone, fax, online message, etc.
2. Field investigation: Franchisees go to the headquarters for project investigation and business communication with headquarters staff.
3. Qualification review: the headquarters reviews the franchisees. Confirm the cooperation qualification of the franchisee.
4. Signing the contract: both parties confirm that there is no dispute about the investigation results and formally sign the contract.
5. Payment of fees: the franchisee shall pay relevant fees to the headquarters according to the selected franchise type.
6. Headquarters training: the headquarters arranges technical training for franchisees.
7. Store decoration: the headquarters provides decoration guidance and design guidance for franchisees.
8. Opening: The headquarters continuously pays attention to the operation of the franchisee, and provides operation guidance and assistance.
Brand coffee Franchise conditions
1. It has independent legal personality and requires corporate operation;
2. Strong brand awareness and development vision;
3. Have a good business reputation, not afraid of hardship and fatigue;
4. Willing to cooperate and capable of participating in operation and management;
5. Have economic strength;
6. They highly agree with the marketing concept of brand coffee, and are willing to grow rapidly together with brand coffee and achieve win-win results;