Investment hotline: 18961095030
Brand advantages
Joined by the headquarters of Southern Bedding Home Textile, the company works with international movie star Cecilia Cheung to demonstrate the happy culture, and with its domestic and foreign influence, spreads the happy culture of southern bedclothes to every corner of the world;
Positioning advantages
Southern Bedding is a well-known home textile enterprise that has put forward festive bedding and market positioning for a long time, and its unique market positioning has formed its unique market resources.
Product advantages
The products focus on the two major series of wedding celebration and relocation. Most of the products are fresh and elegant characteristic embroidered, jacquard and printed bed products. They are exquisite in materials, novel in style, excellent in workmanship, and moderate in price. Each season every year, a series of bed products of different styles and patterns will be launched. The Southern Bedding Home Textile franchise products are fresh, elegant, and luxurious in style, which are deeply loved by consumers at home and abroad.
Quality management advantages
The company has always adhered to a strict brand strategy management system, and has successively obtained the ISO9001: 2008 quality management certification, and obtained the permit for the use of eco fiber product marks. At the same time, the franchise brand of southern bedclothes and home textiles has been awarded honorary titles, and has successively won honorary titles such as "Demonstration Base for Color Application of Chinese Textiles" and "Happy Bedclothes Color Research and Development Base".
A large number of successful cases show that whether the franchisee and agent can obtain and develop in business mainly depends on the marketing ability and execution ability of the selected industry, product and brand headquarters.
Home textile industry is an industry in rapid development. Home textile has a huge market prospect, while Southern Bedding Decoration has rich successful practical experience and strong marketing ability, which can provide powerful multi process marketing support for franchisees and dealers.
Joining the cause of Southern Bedding Decoration is equal to choosing a huge cashier market, a strong brand support and an easy business model. Specifically, joining the Southern Bedding Decoration System can enjoy the following ten core competitive advantages:
1、 Distinctive product design
Southern Bedding has attracted a large number of R&D talents from the society and formed a huge R&D team. Every year, the company will spend a lot of money on product R&D and design. At the same time, the company will participate in international home textile exhibitions such as Frankfurt Home Textile Exhibition, pay attention to fashion trends in the fashion industry and the street, always stand at the forefront of home textile design, and provide products with sufficient competitiveness for the terminal.
2、 Strong advertising support
South Bedding spends tens of millions of advertising expenses on brand communication every year. On line, the company integrates media resources such as TV, Internet, outdoor, plane, mobile phone and so on to launch advertisements in many aspects; Offline, the company's promotional advertising supports to assist terminal sales, jointly achieve online and offline interaction, integrate communication resources, and improve the role of communication.
3、 Team service
A number of powerful marketing consultants and marketing consulting agencies provide full service for brand promotion, so that franchisees and agents can fully enjoy the benefits and support of full marketing support. The South Bedding Decoration Team provides specialized skills training services for store managers and shopping guides for terminals, and provides franchisees and agents with systematic training on "how to open a store", "how to order", "how to improve store image", "how to promote the role of advertising communication", and "how to deal with inventory".
4、 2+2+5 marketing mode promotion
The annual marketing of southern bedding implements the 2+2+5 marketing mode ("2": two new product launches and two large-scale promotions throughout the year, "5": five brand promotions). The company provides corresponding promotion plans according to the time nodes, and provides relevant training to the terminal to ensure that the promotion is successful once.
5、 Vertical benchmark of successful model market
The Southern Bedding Decoration Franchise System provides franchisees with replicable and referential model stores and successful operation cases of model markets, and provides practical data, so that franchise stores can quickly promote the market in the short term. At the same time, with the help of the Southern Bedding Decoration Member Club, it can promote the communication and interaction between terminal stores and terminal consumers.
6、 Informational system service
Nanfang Bedding has introduced a powerful Bojun distribution system to facilitate the daily sales operation of terminal stores, ensuring timely replenishment, timely inventory and clear capital accounting.
7、 Strong quality support system
With strong R&D strength and strict production management experience, Nanfang Bedding has given priority to ISO9001:2000 quality management certification, CQC ecological textile certification, and the popular color demonstration application base of Chinese textiles in the same industry. In recent years, the company has been growing at a high speed, and its brand awareness has been rising, and has won honorary titles. The strong quality support system enables Southern Bedding to provide enough high-quality products with strong price competitiveness, so that franchisees can profit.
8、 Terminal image upgrading mechanism
Investigate and evaluate the site selection of franchise stores and analyze the feasibility of the business district to ensure that the franchise stores can accurately select the site. The company implements decoration subsidy policy for terminal stores and counters. The space image center provides free space image research and development, design, and the brand center uniformly designs, produces, and promotes supporting programs; Display, supervise and guide the layout of terminal stores to reach the national unified image standard, and provide an incentive mechanism for terminal image maintenance and promotion.
9、 Inventory handling mechanism of
The company timely adjusts the way to deal with the backlog of bad products of customers flexibly and quickly, and provides guidance for improving the planning of promotion schemes, including providing free design of series of promotional products and promotional products, and free provision of some promotional products to ensure the promotion effect.
10、 Sales policy support
Southern bedding accessories franchisees will receive policy incentives when they complete the specified sales targets.