Market advantages
At present, many tea enterprises operate in a single category. The operation and development of stores in various regions encounter bottlenecks, which cannot meet the needs of various categories of terminal stores. Shanguo Drink Art aims at healthy tea in all categories, adheres to the research and development strategy of "category diversification, product refinement, and regional differentiation", and obtains Joining With the rapid development of tea market and consumers' demand for diversified and personalized products, the R&D concept based on tea but not limited to tea will enable enterprises and branches to gain more market share and increase market share.
Advantages of marketing mode
Create a creative marketing model of "tea set monopoly+tea restaurant+smart stores+tea manor tourism+fashionable soft drinks" and become an industry model! The integration of sales monopoly and luxury experience meets the needs of many tea lovers. The one-stop service integrating tea tasting, gathering, business negotiation, music, chess, calligraphy and painting has won consumers' favor.
Tourist source advantage
The consumers of Shanguo Beverage Art are political and business people. We always believe that data marketing, conference marketing and personalized marketing are the core tools for the survival and development of terminal stores. The perfect customer relationship management system and standardized service of the store make customers loyal to the Shanguo drinking art brand. Shanguo Xiaoqiao's door-to-door service, free tea art knowledge teaching, personalized gift customization and other special services have won the high recognition of many customers.
Design advantages
The Shanguo Drink Art Store adheres to the decoration concept of "light decoration and heavy decoration", and scientifically plans various functions of the store (such as the store: gift area, self drinking area, experience area, customized area, tea set counter, hidden pot pavilion, storage area), standardized props distribution, etc. to a great extent Joining Unnecessary in hardware Joining Cost, greatly improving the combination of store sales and experience functions.
Management advantages
In terms of enterprise internal management and human resource management, establish a total quality management system; In the past 16 years, it has explored and formed a powerful chain operation headquarters with "strategic planning, R&D and production, planning and design, operation guidance, logistics distribution and after-sales service" in an orderly cycle; Cultivate and develop various management skills and professional skills of employees, better carry out standardized and unified service system, guarantee door Unification of store software and hardware.
Talent advantage
The competition of stores is the competition of talents. The competition of tea stores is particularly obvious. It takes a long time for a tea artist to be recruited, trained and on duty. The tea artist requires to be young and has great mobility. The stability of talents is crucial to the store operation. Shanguo Drink Art invested heavily to establish the industry model Shanguo Tea College, gathered hundreds of foreign trainers in the tea industry, and nursed the operation of stores, becoming the core advantage of tea industry chain brands.