Brand name |
Shanguo Tea |
Investment amount |
20~50 ten thousand |
date of establishment |
2002-11-05 |
Total number of stores | five hundred and sixty
Business scope |
Tea | Suitable for people |
Free entrepreneurship |
Franchise region |
whole country |
Whether there is regional authorization |
yes |
Origin of the brand |
Xiamen, Fujian |
contract period |
three years |
Training period |
More than 15 days |
Requirements for business conditions |
Store area more than 50 square meters |
Shanguo Tea Franchise details
Founded in 2002, Shanguo Yinyi Tea Industry Co., Ltd. is a comprehensive industrial company integrating tea chain operation, import and export, e-commerce, production, processing, research and development, and culture. The company is based in Xiamen and radiates around the world. At present, it has nearly 600 franchised stores in more than 400 cities across the country, as well as nearly 10000 mu of ecological tea garden located in the core production area of Anxi Tieguanyin, Anxi Mountain National Drinking Art Tea Processing Factory, Minnan Tea Set Center, Xiamen Shangke Tea Products, "the top ten global online merchants", Hong Kong Mountain National Drinking Art Tea Import and Export Company, etc.
After 11 years of hard work, Shanguo Drinking Arts has established a complete industrial chain, from its own ecological tea garden, standardized production workshops, logistics center to a nationwide sales network; The product is positioned as a full range of healthy tea, covering Tieguanyin, Dahongpao, black tea, green tea, scented tea, Pu'er tea, tea food and tens of thousands of tea sets, purple sand and tea culture accessories; We have developed famous and high-quality products such as Shanguoxiang and Chaishaotieguanyin. Shanguo Beverage has always adhered to the R&D strategy of "category diversification, product refinement and regional differentiation" to create a new pattern of brand tea enterprises.
As the leader of franchise in the tea industry, Shanguo Drink Art has won many honors such as "franchise brand in retail industry", "top 120 franchise chains", "AAA credit rating enterprise" and so on by virtue of its wide popularity and influence in the industry.
The headquarters of Shanguo Drink Art Enterprise has a team of energetic and hardworking tea industry elites, including various talents such as "production research and development, brand planning, operation guidance, after-sales service, logistics and distribution", and has formed an enterprise culture of "army+school+family" in years of unity and struggle, which is called "special forces in the tea industry" by the industry.
Love and righteousness, mountain and country drinking art. In the 21st century of tea, Shanguo people vowed to continue to lead the way in the franchise of tea industry, making "Shanguo drinking art" a symbol of civilization in this era and a respected tea brand!
Shanguo Tea Advantages of franchise agent
Market advantages
At present, many tea enterprises operate in a single category. The operation and development of stores in various regions encounter bottlenecks, which cannot meet the needs of various categories of terminal stores. Shanguo Drink Art aims at healthy tea in all categories, adheres to the research and development strategy of "category diversification, product refinement, and regional differentiation", and obtains Joining With the rapid development of tea market and consumers' demand for diversified and personalized products, the R&D concept based on tea but not limited to tea will enable enterprises and branches to gain more market share and increase market share.
Advantages of marketing mode
Create a creative marketing model of "tea set monopoly+tea restaurant+smart stores+tea manor tourism+fashionable soft drinks" and become an industry model! The integration of sales monopoly and luxury experience meets the needs of many tea lovers. The one-stop service integrating tea tasting, gathering, business negotiation, music, chess, calligraphy and painting has won consumers' favor.
Tourist source advantage
The consumers of Shanguo Beverage Art are political and business people. We always believe that data marketing, conference marketing and personalized marketing are the core tools for the survival and development of terminal stores. The perfect customer relationship management system and standardized service of the store make customers loyal to the Shanguo drinking art brand. Shanguo Xiaoqiao's door-to-door service, free tea art knowledge teaching, personalized gift customization and other special services have won the high recognition of many customers.
Design advantages
The Shanguo Drink Art Store adheres to the decoration concept of "light decoration and heavy decoration", and scientifically plans various functions of the store (such as the store: gift area, self drinking area, experience area, customized area, tea set counter, hidden pot pavilion, storage area), standardized props distribution, etc. to a great extent Joining Unnecessary in hardware Joining Cost, greatly improving the combination of store sales and experience functions.
Management advantages
In terms of internal management and human resources management, establish a total quality management system; In the past 16 years, it has explored and formed a powerful chain operation headquarters with "strategic planning, R&D and production, planning and design, operation guidance, logistics distribution and after-sales service" in an orderly cycle; Cultivate and develop various management skills and professional skills of employees, better carry out standardized and unified service system, guarantee door Unification of store software and hardware.
Talent advantage
The competition of stores is the competition of talents. The competition of tea stores is particularly obvious. It takes a long time for a tea artist to be recruited, trained and on duty. The tea artist needs to be young and has great mobility. The stability of talents is crucial to the store operation. Shanguo Drink Art invested heavily to establish the industry model Shanguo Tea College, gathered hundreds of foreign trainers in the tea industry, and nursed the operation of stores, becoming the core advantage of tea industry chain brands.
Shanguo Tea Franchise agent process
1. The applicant, Shan Guoyin Yiming Tea Development Center, inquired about the joining procedures and understood the requirements, standards and conditions of the headquarters for new stores;
2. The applicant submits the following materials to Shanguo Yinyi Tea Development Center:
·Application Form for Joining Shanguo Tea
·Copy of applicant's ID card
·Pre selected store location map; Pre selected store floor plan; Photos of the street where the preselected store is located; Pre selected store head and in store photos
·Assessment and analysis of market status and consumption demand of tea industry in the region where the franchise is located
3. Shanguo Yinyi Tea Development Center reviewed and signed the comments, and after the agreement, according to the company's unified regulations five Reply whether you agree to join within working days;
4. After being approved by the expansion center and signing a formal contract, the franchisee will decorate the store according to the unified terminal vision standard under the guidance of the planning personnel after performing the contract procedures;
5. After the decoration of the store is completed, it is allowed to operate only after being checked and accepted by the Shanguo Yinyi Tea Space Planning Department; Nonconforming products shall be rectified within a time limit;
6. Xiamen Shanguo Yinyi Tea Industry Co., Ltd. has issued various certifications and honorary certificates to authorize franchise operation.
Shanguo Tea Cooperation advantages
1. 16 years of OEM OEM experience
The company has very rich experience and high popularity in OEM processing of raw leaf tea/tea bags/substitute tea/imported tea and other teas. The whole industrial purification production workshop has complete equipment and strong technical force. Adhering to the business philosophy of "honest service, quality improvement, reputation, brand", the company has successfully provided tea processing and other businesses for nearly 100 well-known enterprises at home and abroad.
2. Safe production capacity
Super large scale production capacity, four corn fiber three-dimensional tea bag machines imported from Japan, with a daily output of 400000 bags and an annual output of 146000000 bags; Full automatic vacuum machine for raw tea, such as oolong tea, black tea and green tea, has strong mechanical equipment, solid safety foundation and high productivity.
3. One stop OEM service
The professional OEM team provides one-stop service from customization to shipment. We will make samples for you free of charge, develop our own technology, and provide a detailed cost list. You only need to use the key core technologies you have mastered to be responsible for formulating product development plans and controlling the front-end sales channels. We are solely responsible for the back-end production supply chain.
4. Multiple qualifications provide more protection
Production qualification certification in line with international standards, honest operation and quality guarantee 。
5. Have multiple security certifications
AAA credit enterprise, export food hygiene registration certificate, organic product certification.
Shanguo Tea Franchise conditions
1. Love the tea industry, be familiar with the lifestyle of high-end consumer groups, and be able to devote to the tea industry; 2. Recognize the franchise chain operation mode and franchise management system of Shanguo Yinyi Tea; 3. Rich network resources and qualified social reputation in the region where the franchise is located; 4. The location of the store should be near the prosperous commercial center, hotel, traffic avenue and high-end community, with qualified parking conditions and advertising function; 5. The store decoration must be in strict accordance with the drawings and plans provided by the headquarters for unified store image and management; 6. Staffing: including store manager, cashier, salesperson, etc., trained in the operation mode of the headquarters; 7. Fixed equipment configuration: fresh-keeping freezer, computer, telephone, fax machine, cash register, etc; 8. Financial strength: the operator must have sufficient funds for early store rent, decoration, first purchase, early market investment and publicity expenses, And necessary working capital; 9. Business license, tax registration, health permit and other relevant certificates shall be obtained before business.
1、 Franchise service
Competitive terminal training system
Since its inception, Shanguo Drink Art has listed training as one of the core strategies of enterprise development, invested heavily in establishing Shanguo Tea Academy, and regularly trained employees and franchisees. Since joining this family, the franchise partners of Shanguo Beverage Art have to receive various trainings, including: hiring domestic well-known industry lecturers for in-depth training, such as the national elite class, team replication, performance management, customer development management and maintenance. These trainings include tea art, tea knowledge, sales skills, customer development, store management, service etiquette Improve the comprehensive quality of each franchisee in terms of business experience, so that the franchisee can grow together with Shanguo and benefit for life!
Perfect after-sales service system
Over the past 16 years, Shanguo Beverage Arts has adhered to the customer-oriented operation principle, standardized and improved the terminal's "eight service" system: membership system, credit system, business club service, second meeting living room, "help you send" service, 400 customer service center, tea art performance, and alliance merchants.
Regional protection, transfer and exchange mechanism
The combination of concessions and the market supervision mechanism implement strict regional protection, guarantee Operating interests and market order of franchisees. According to the business needs of the franchisee and the actual sales situation, necessary adjustment and replacement shall be carried out for the relevant products to solve the worries of the franchisee's inventory.
2、 Franchise support
Pre opening support
1. Assist in site selection, provide site selection criteria, conduct comprehensive evaluation on intended stores, and provide evaluation analysis forms.
2. Free store space planning and design, provide enterprise decoration standard manual, store construction drawings, renderings, and assist in supervision of construction.
3. Provide standard decoration props for compensation to reduce decoration time and investment costs.
4. Assist in store recruitment, and provide free professional knowledge and store sales and management training for new recruits.
5. Provide standardized operation and management manuals (including Brand Culture Manual, Post Operation Standard Manual, Tea Set Knowledge Manual, Sales Skills Manual, Store Manager Workbook, Store Daily Operation Standard Manual, Customer Development and Maintenance Management Manual, etc.)
Support at opening
1. Scientific allocation of regional market products and reduction of inventory
2. Paid external trainers in store training and guidance
3. Free opening scheme planning and opening props design
4. Shop opening layout and product display guidance
5. Assist in the expansion of store marketing channels
6. Assist in establishing and improving various systems (daily affairs management, finance, personnel, customer management and other systems)
Post opening support
1. Promotion scheme for inventory and overstocked products and a certain proportion of goods transfer and exchange support
2. Provide unified promotional products, posters and promotional materials, and distribute them in a certain proportion
3. Irregularly launch marketing activity plans to enhance brand influence
4. Timely sort out all kinds of industry information, provide new market information and share with stores
5. The supervisor shall visit and patrol regularly, and give certain operation guidance
6. Regularly hold national and regional staff training to consolidate and improve business skills
7. Regularly develop new products to meet market demand
8. Regularly analyze the store performance and provide solutions
9. Regularly hold national and regional franchisee conferences
10. Qualified regional advertising investment
11. Establish offices, branches and distribution centers in the centralized areas of stores to support franchise stores