From the beginning of "zero", Moxiang Food realized sales of 32.02 million yuan by the end of 2009, with an average annual increase of 70%. Its sales volume ranks among Jinhua pastry industry. In recent years, it has won such honorary titles as "Jinhua Advanced Agricultural Enterprise", "Jinhua Good Product", "Jinhua Consumer Favorite Trademark", "Jinhua Consumer Recognized Firm", "Consumer Trustworthy Unit", "Zhejiang Agricultural Expo Gold Award", and has been awarded by cctv, Zhejiang TV, Jinhua TV, Jinhua Daily, Jinhua Evening News Zhejiang New News and many other news media reported and paid attention to it. It is a special agricultural product with high reputation. Moxiang Crispy Cake is also one of the local famous products representing Jinhua characteristics.
Since its establishment, the company has always adhered to the corporate vision of "building a century old foundation and spreading the brand of Moxiang", and it is our responsibility to let everyone in Jinhua enjoy the traditional food provided by Moxiang; It is our duty to inherit the millennium culture and contribute to the silent hometown. Moxiang has always driven the development of the whole Jinhua pastry industry, witnessed the development and change of Jinhua pastry, and created many Jinhua pastry industries (such as: production and sales ranked in Jinhua pastry industry, individual Jinhua pastry trademarks, Zhang Jinhua pastry quality tracking card, and Jinhua pastry "enterprise product standards" Enterprises with standardized behavior of AA level, enterprises with ISO9001:2008 certification, enterprises with Jinhua pastry Design Patent Certificate, and enterprises with modern assembly line for research and development).
Jinhua Moxiang Food Chain Co., Ltd., founded in 1989, headquartered in the industrial park of Jinhua Economic Development Zone in central Zhejiang, has fixed assets of 25 million yuan, more than 150 employees, and an annual production capacity of 80 million pastries. It is a comprehensive Jinhua municipal agricultural enterprise integrating pastry research and development, production, sales, talent cultivation, and chain franchise.
So far, Moxiang pastry has opened more than 40 chain stores in Zhejiang Province, covering Jinhua, Lanxi, Dongyang, Hengdian, Yongkang, Pujiang, Yiwu, Pan'an, Wuyi and other places. It is an enterprise with many chain stores in Jinhua pastry industry. There are more than 50 items in Jinhua Crispy Cake, Cookie Cake, Golden Cake and other series. The products cover the whole Zhejiang market with their quality, and go directly to many large supermarkets such as Century Lianhua, Tesco, and China Resources Vanguard.