Guangzhou Hongmao Lantu Animation Technology Co., Ltd. has Hongmeng Group, a leading cartoon culture enterprise, as a strong business backing, which integrates a good design team, a professional marketing team, and a strong marketing team, and has the following "ten unified" management.
1. Uniform trademark use The "Hongmao Blue Rabbit" logo is used uniformly, and each franchise store uses the corporate logo designed correctly and normatively by the VI system of the headquarters for free.
2. Unified store design Each franchise store, according to the VI requirements of the headquarters, is designed and produced by the headquarters in a unified way to form a "rainbow cat and blue rabbit", a spectacular momentum across the whole country, and constantly improve the brand image of "rainbow cat and blue rabbit".
3. Unify employee clothing The headquarters uniformly designs and produces uniforms that represent the corporate image of "Rainbow Cat and Blue Rabbit", are suitable for needs, neat and generous.
4. Unified skill training The marketing management of the headquarters will provide face-to-face coaching and on-site guidance, so that everyone has the necessary skills. After assessment, a qualification certificate will be issued.
5. Unified advertising The headquarters will cooperate with the brand company to jointly publish advertisements on provincial and municipal TV stations, newspapers with large circulation nationwide, well-known magazines and other media for a long time, so that the brand "Rainbow Cat and Blue Rabbit" will continue to spread throughout the country.
6. Unified device configuration Franchise customers choose the scale of smart choice according to the capital situation; The headquarters will uniformly configure the system management software according to the wisdom of customers.
7. Unified commodity supply The headquarters adopts centralized procurement for all franchisees to jointly participate in the purchase of futures and spot goods.
8. Unified opening mode On the opening day of the franchise store, the headquarters will send senior management personnel to preside over the opening ceremony, carry out "rainbow cats and blue rabbits" word of mouth publicity, and undertake business. At the same time, the headquarters will launch the media advertising at the location of the franchise store as appropriate.
9. Unified market operation The headquarters timely and accurately adjust the development strategy according to market changes, social development and many other factors, flexibly grasp business opportunities, and formulate different brand publicity strategies and promotion plans in different periods.
10. Unified operation and management The headquarters has a complete set of standardized management system, business skills and attractive business management mode, and will operate according to the actual situation of franchisees.
1. Understand the market positioning of the brand from various channels, and the degree of coincidence with the local business district.
2. Telephone consultation with the franchise specialist of the company and clarify the intention of joining.
3. Submit the application form for joining.
4. Sign the agreement of intention to join.
5. The company sends franchise specialists to conduct field visits (including franchisee information, competitive brands, fashion degree, stores
Location, people flow and consumption capacity).
6. Both parties confirm the evaluation results.
7. The Hongmao Blue Rabbit franchise contract was officially signed.
8. Pay franchise fees and contract increase/increase fees.
9. Decoration (the agent provides the size and structure of the store, and Hongmao Lantu plans, designs and assigns the decoration scheme
The project supervisor shall provide construction guidance).
10. Opening deployment (replenishment, store management, shopping guide training, display, system installation and opening planning)
The regional manager and training specialist of Hongmao Blue Rabbit will assist in the opening).
11. The new store opened for business.
12. Renewal of contract (both parties shall cooperate with each other until the renewal is confirmed in writing three months before the contract limit).