Advantages of Xinpin Water Purifier Company
1. Clear business ideas
On the basis of water quality, combined with the advanced purification technology of water treatment, make water purifiers that meet the national conditions.
Xinpin Water Purifier Co., Ltd. has launched activated direct drinking machine, kitchen Xinpin Water Purifier, Xinpin Water Purifier, Xinpin Softener and large-scale engineering equipment respectively according to the domestic water consumption habits of public families, the actual needs of terminal families, regional differences and relevant policies
● Activated straight drinking machine: a product designed for household drinking water conditions, combined with the good adsorption function of activated carbon on the basis of physical super filtration, and through fine adjustment of various filter materials, to create a healthy and hygienic drinking environment for customers.
● Kitchen Xinpin water purifier: aiming at the kitchen water consumption of the public end household users, according to the current situation of tap water, it uses high-precision ultrafiltration as the core material to create a high-quality kitchen water environment for customers,
● Xinpin water purifier: according to the habits and characteristics of domestic water, and taking the actual demand of domestic water as the starting point, improve the water for family bathing, face and teeth washing, clothes washing, kitchen, etc. in many ways, to create a warm home environment for customers.
● Xinpin water softener: according to the phenomenon of high hardness of water quality in special areas, combined with cation softening technology, imported resins and advanced processes are specially introduced to meet the actual needs of customers.
● Engineering equipment: based on the overall water quality situation at this stage, regional differences and the special needs of customers, to solve practical problems as a starting point, combined with international advanced water treatment technology, to provide customers with economic solutions.
2. Fine quality management
In strict accordance with the ISO9001: 2000 international quality management system, we have established a product quality control system covering the whole process from design and development to incoming inspection, in-process inspection, and finished product inspection.
Give priority to the introduction of new EU double production standards and high standards of sterile and dust-free production to ensure the quality of water purifier products.
The company has a professional research and development team, which strives for perfection in the design of water purifier products and ensures the advanced position of technology in the industry on the basis of quality
Multi party quality certification, including CQC quality certification, EU CE certification, etc.
3. Positive marketing concept
Pay close attention to every subtle change in the needs of competitors and customers, seize the opportunity in the changing market, take advantage of all internal and external conditions of the company, always launch products that meet customer needs earlier than competitors, and defeat competitors and gain competitive advantages by constantly changing service differences and marketing strategy differences.
4. Standardized market operation
Strict regional protection, set up only one general agent in each prefecture level city, and improve/increase the right of individual dealers in the region.
Provide unified market guidance retail price on the basis of unified distribution low price, prohibit all dealers from marking prices and selling online, and protect the overall interests of all dealers.
Implement unified market support policies for dealers across the country, standardize policies, and support and encourage dealers to explore the market.
Provide dealers with unified, complete and comprehensive market operation management documents, adopt nanny style regional operation guidance, and highly demanding market training system to assist dealers in market operation.
5. Scientific market segmentation
1) Monopoly store mode and direct sales mode: Monopoly stores have a good image, brand and publicity function, and are suitable for places with large traffic. We must take advantage of the characteristics of the store to do a good job in promotion, publicity, public relations, and other work, which is to bring rich revenue growth to the store owners.
2) The direct marketing mode of household appliances, building materials, and comprehensive supermarkets: with the help of the popularity of local well-known shopping malls, it can establish a good brand image. At the same time, large shopping malls have a large flow of people. In particular, comprehensive supermarkets, which mainly deal with household daily necessities, can make products directly face consumer groups, which is more conducive to promoting product publicity. The communication ability of the promotion personnel in the counter direct sales mode is the key.
3) Wholesale markets of hardware, industrial products, and daily necessities: These markets have a wide range of sales outlets. Many of them are daily necessities. There is a large flow of people. The shopping group is dominated by housewives, who are more casual. We must highlight the good side of products after use to attract them to buy.
4) Hotel supplies, department stores and electrical appliance stores: These markets are available in all cities and counties, with many products and large passenger flow. They are suitable for all. They are the preferred places for people to shop. However, the company aims to improve the quality of similar products by one or several times, so as to improve people's family health and attract various consumer groups.
5) Decoration, building materials, kitchen and bathroom wholesale markets: The sales outlets of this kind of market generally operate decoration products. The boss has a good interpersonal relationship, the customer group is relatively concentrated, they are familiar with the quality and performance of products, and the purchase shopping is targeted. They must have brand support, good quality, and business to attract them to buy.
1. Consultation on franchising matters: get a preliminary understanding of Xinpin, ask for details of supporting series of Xinpin brand for free (such as product manuals, investment promotion instructions, product leaflets, folding pages, etc.), and Xinpin brand headquarters will provide them selectively according to the situation of intended franchisees.
2. Application for franchise review: after preliminary understanding of Xinpin brand, prospective franchisees need to submit the Application Form for Cooperation with Xinpin Brand Agents to the company, and Xinpin brand headquarters will conduct preliminary screening according to the situation of prospective franchisees.
3. Deep exchange and communication: further exchange and communication with prospective franchisees, and in-depth exchange and consensus with prospective franchisees on industry cognition, cooperation mode, business philosophy, brand awareness, operation ideas, terminal development, operation management, etc.
4 Enterprise field visit: After reaching preliminary cooperation intention through in-depth communication with prospective franchisees, invite them to visit the company to further understand the brand of Xinpin, feel the corporate culture of Xinpin, and lay a solid foundation for long-term cooperation in the later period.
5. Signing of cooperation contract: After the franchisees reach a consensus on the cooperation concept, cooperation mode, operation ideas and other aspects of Xinpin brand, Xinpin brand headquarters will sign a standardized and detailed cooperation agreement with the franchisees on the basis of mutual trust and win-win cooperation.
6. Store location and decoration: Franchisees must submit detailed reports on the size of the store, lease contract, and the business circle around the store to Xinpin Headquarters, so as to provide constructive suggestions on the selection of store location for the franchisees.
7. Decoration audit and evaluation: After the store is determined, Xinpin headquarters will design Xinpin brand stores according to the store size provided by the franchisee, and the franchisee must decorate the store according to the unified store design style of the headquarters. After passing the assessment, the corresponding authorization will be issued.
8. Opening guidance and training: After the franchisee determines the opening date, Xinpin Headquarters will send professional marketing specialists to conduct local market research for customers, provide feasible market operation promotion plans, and provide opening guidance and training for the franchisee for about 3-7 days.