Brand name |
Longzhu tea
|
Investment amount |
1~5 ten thousand |
date of establishment |
2002-02-14 |
Total number of stores |
one hundred |
Business scope |
Tea | Suitable for people |
Free entrepreneurship |
Franchise region |
whole country |
Whether there is regional authorization |
no |
Origin of the brand |
Changsha |
contract period |
2 years |
Training period |
1 week |
Royalties |
9000 yuan |
Requirements for business conditions |
|
bond |
RMB 30000 |
Franchise fee |
RMB 30000 |
|
|
Longzhu Tea details
Insect excrement tea, also known as "Longzhu tea", is a specialty of Guilin in Guangxi and Chengbu County in Hunan. The local people put wild vines, aged tea, flower trees and other branches and leaves in bare bamboo baskets or string tea leaves one by one, and the noctuid moths weave nets to lay eggs. After becoming maggots, the larvae bite the tea leaves into dregs (bead shaped) and hang them outside the nets for protection and camouflage. The bead shaped tea dregs are "worm dung tea", which is called "Longzhu tea" in the folk. It is special for restraining stomach acid. Generally, noctuids do not choose new tea to lay eggs.
Use a sieve to remove the residue and take the worm excrement, known as "Dragon Ball". Put it on the pot and fry it dry, then mix it according to the ratio of honey: tea: insect excrement=1:1:5 and stir it again, then the insect excrement tea is processed. When it comes to "worm dung", many people will get together to think of stink and dirt. In fact, it is not. It has an elegant and ripe fragrance. It tastes thick and slightly sweet. It has a mellow taste. The soup is dark and deep. It has a unique flavor. After drinking several cups of it, people will never feel tired, but feel emotional and open minded.
Insect excrement tea is not only fragrant, but also a good medicine for stomach, especially for people with poor stomach function. Insect excrement tea not only contains tea ingredients, but also contains organic substances excreted by tea worms after eating tea. Insect excrement tea is of high value. The authentic Liubao tea insect excrement is fresh and tasteless.
In fact, insect dung tea has always been used as medicine in farmers, and aging is often the best. The real farm Liubao tea worm dung should be sweet enough, the tea fragrance is obvious (mostly frost fallen big leaf tea), and it is refreshing and resistant to foam. A little (about 1g) can be tasted by five or six people. Of course, the quality and time of the tea worm eats determine whether the insect dung tea is good or not. The authentic Liubao tea, combined with its age, is pure and has no peculiar smell when brewed. After that, it will be a long time.
Insect tea is a unique forest resource insect product, which is a special tea for traditional export. Insect tea is the fecal particles discharged by insects such as armyworm, rice black worm, etc. after feeding on the leaves of plants such as fragrant trees and bitter tea. Insect tea is about the size of rice grains. It is dark brown. After being brewed with boiled water, it is green brown. Almost all of it is dissolved. Like coffee, it is very convenient to drink. If measured by the scientific definition of tea, in fact, this insect tea is not tea, but the way people eat the feces of this insect is similar to the way we drink tea, so it is called "tea". It is also good to let us forget its original identity when drinking, so as to avoid psychological discomfort.
Longzhu Tea advantage
Longzhu tea has a long history in production and drinking. It was recorded in Compendium of Materia Medica as early as the Ming Dynasty. Longzhu tea is a very good medical and health drink. According to records, Longzhu tea has the effects of clearing away heat, relieving summer heat, slowing down the effect, strengthening the stomach, helping digestion, etc. It is good for diarrhea, epistaxis, gingival bleeding and hemorrhoid bleeding. It is an important cool drink in tropical and subtropical regions. Since the reign of Qianlong in the Qing Dynasty, Longzhu tea has been regarded as a treasure and paid tribute to the imperial court regularly every year. Today, Longzhu tea is famous at home and abroad.
Longzhu tea has higher nutritional value than ordinary tea. It contains eighteen or nine kinds of essential amino acids for human body, and a considerable amount of crude protein, crude fat, sugar, tannin, vitamins and other nutrients and trace elements. The "Chengbu Local Chronicle" in the Guangxu period of the Qing Dynasty recorded that there were eight holes of tea There are also some crude and evil teas. When they are placed in one or two or several old cages, the tea turns into insects. I call it Longzhu Tea. Tea can be collected and stored for a long time, which can relieve phlegm and smooth qi. Therefore, it is a good instant beverage for medical care. Regular drinking of Longzhu tea can quench thirst, refresh the mind, lower blood pressure, promote digestion, diuresis, smooth qi and reduce phlegm, slow and effective swelling, and has certain effects on epistaxis, gingival bleeding, hemorrhoid bleeding, diarrhea and other diseases. It is said that since the reign of Emperor Qianlong in the Qing Dynasty, Longzhu tea has been regarded as a treasure and paid tribute to the imperial court regularly every year. Today, Longzhu tea is famous at home and abroad.
1. The store type depends on you: entrepreneurship store, standard store and wealth store. The three major store types can be large or small. Franchisees can choose flexibly according to their own actual situation. The bigger the business, the higher the value.
2. Providing technology: The headquarters provides training in various aspects, from product, technology, store preparation, opening and operation to after-sales management, and hands on teaching. It's easy to operate. You can see it.
3. Surprise price: high nutritional value but affordable, suitable for people of different ages, suitable for all seasons. Strive to win the reputation and continuously improve the sales volume of single store, and the business is rising slowly.
4. Product upgrading: The headquarters distributes the material package in a unified way, which can not be imitated by peers, and the taste of thousands of stores is the same. The product R&D team updates the dishes in a timely manner to constantly meet the freshness of diners and their needs for food.
Site selection support: the headquarters assists in the site selection of stores and provides site selection assessment to ensure the priority of opening stores.
Operation support: specially assigned trainers come to the store to guide, provide business guidance and troubleshooting.
Decoration support: the headquarters provides image design drawings and guidance for franchisees according to the store size.
Logistics support: fast e-commerce platform and logistics distribution system, so that new varieties can be put on the shelves quickly.
Regional protection: strictly implement the regional protection system, and do not develop a second partner in the contract area.
Longzhu Tea technological process
1. Consultation: The smart choice consultants consult the headquarters professional smart choice consultants on relevant cooperation matters by telephone, fax, online message, etc., and ask for relevant information;
2. Field investigation: smart candidates visit the headquarters for project investigation, visit stores, confirm projects, and submit applications;
3. Franchise store qualification review: the headquarters reviews the smart candidates. Confirm the cooperation qualification of the smart candidates;
4. Signing the contract: both parties confirm that there is no dispute about the investigation results and formally sign the contract;
5. Payment of fees: the smart candidate shall pay relevant fees to the headquarters according to the type of smart candidate selected;
6. Headquarters training: the headquarters arranges technical training for smart candidates, and issues authorized bronze medals after passing the training;
7. Store decoration: the headquarters provides decoration guidance and design guidance for franchisees;
8. Opening: The headquarters continuously pays attention to the operation of the franchisee, and provides operation guidance and assistance.
Longzhu tea Franchise conditions
1. Have a sincere and long-term cooperation attitude, and have certain channel influence in the region;
2. Familiar with the Longzhu tea market, with rich product resources, and rich channel resources in the region;
3. There is a systematic marketing team responsible for channel expansion and channel laying in a large scale;
4. Be able to fully tap their own and channel resources for full publicity and promotion;
5. Be able to strictly implement all policies formulated by us;