■ All regions are protected, and dealers enjoy the distribution rights in designated regions
■ The company provides technical support and marketing support
■ Provide low price support for dealers at all levels in order to occupy the market quickly
■ Preferential advertising return measures
The company integrates R&D, production and sales, and has the same production and marketing cost advantages compared with competitive brands (most of which are commissioned). According to the research and analysis of market demand and similar products, the reason for the low sales volume is that the price is too high. It should be widely used, but it has become a sales bottleneck because it exceeds the psychological endurance of consumers. To sum up, companies, agents, distributors, and retailers should have a reasonable channel price gap and cashier space, remove consumers' price psychological barriers, and multiply and enlarge the total market volume, which has become a powerful weapon to compete for market share with current competitors and a solid foundation to block the entry of potential competitors. The problem of indoor environmental pollution has attracted the attention of the high-level and the whole society, and various words are constantly appearing in the newspapers. Now, after formaldehyde exceeds the standard, residents will have a very obvious sense of maladjustment. Therefore, cleaning formaldehyde in the air has become a common concept. Only when consumers realize the seriousness of excessive formaldehyde can they arouse their desire to buy. Just like marketing drugs, only when the severity of the disease is fully publicized can patients fear death and love life and buy drugs. On the issue of formaldehyde exceeding the standard, various newspapers and periodicals throughout the country continuously publish articles to explain the seriousness of this problem from various aspects, which, to a certain extent, has changed the consumption concept of consumers. The target consumer group of "Lvmeiju" formaldehyde elimination is home decoration owners. Generally, the decoration cost of the house is more than 100000 yuan. It is acceptable for them to spend hundreds or thousands of yuan to obtain a healthy environment when they move in. The price of goods depends on what problems can be solved. Once linked with health, the price of goods is no longer a major factor. Of course, the price must also be within the acceptable range of consumers. As far as this product is concerned, a few hundred yuan is negligible compared with a healthy environment.
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