Taiping Houkui, the leader of famous tea, began in the Qing Dynasty. It was produced in Houkeng Yinshan, and won the gold medal in the World Expo. "Monkey Charm" is famous at home and abroad. The tea leaves are sprouted, flat and straight, plump and thick, green in color, clear in color, mellow and sweet in taste, and fragrant in flavor.
[Company Profile] The leading enterprise of agricultural industrialization in Anhui Province - Huangshan Liubaili Houkui Tea Co., Ltd. was established in 1998. After ten years of hard work, we initially strive to reach the goal: we have established more than 1400 mu of high-quality Taiping Houkui base with independent property rights in Houcun, the core production area of Taiping Houkui, as well as more than 6000 mu of direct radiation and assistance bases; "Order tea industry" connects 450 tea farmers in Houkui core production area; "Houkui Tea Professional Cooperative in Sanhe Village, Huangshan District" came into being, with 120 Houkui tea farmers, dozens of Houkui tea shops and hundreds of image stores and counters operating together; The scientific and technological support platform - "Huangshan District Taiping Houkui Tea Technology Research and Development Center" and "Anhui Agricultural University Production, Teaching and Research Base" have been set up; Quality, technology, experience and responsibility are the essence of the 600 mile team. In the tea season, there are nearly 400 picking workers and more than 40 permanent employees, including 3 with senior professional titles and 4 with bachelor's degrees.
In 2008, the company had assets of more than 50 million yuan, a total output of 26000 kilograms, and a total sales volume of more than 60 million yuan.
[Industrial Base] In 2007, the company acquired 30 mu of land in Huangshan Industrial Park to build the "600 li Taiping Houkui Industrial Base", with the planning wisdom of 18 million yuan. In 2008, Phase I project (1 # workshop used for fresh leaf sorting and processing and 2 # workshop used for tea flavoring and purification packaging) and Phase II project (staff living building) were completed. In 2009, multi-storey plant complex building was completed.
[Marketing] Good tea also needs to be often shouted, and the market depends on products to develop. The needs of different consumption levels are guidelines for product development. Over the past decade, more than 20 cascade products have been developed; A nationwide sales network with special dealers and supermarket counters as the main body has been established. Shanghai Tea Head Office and Moscow Tea Club have become the flagship of the network; The brand promotion promoted Houkui Tea to the mountain. The company set up large billboards at the exit of expressway, Hefei Airport and other places, widely publicized on CCTV and other media, and published the novel "Tea, Kui".
In March 2007, Taiping Houkui opened a new chapter in history - in the "Year" activity held in Russia, "six hundred mile" Taiping Houkui was elected as the President's gift tea for the Russian President.
【 Leading enterprises] The company's development has expanded the popularity of Taiping Houkui from "hidden in the mountains people don't know" to a national famous brand in the tea industry; Second, professional cooperatives and their radiation effects have improved the product quality and safety standards of Houkui tea farmers; Third, it promoted the upgrading of products, making Taiping Houkui from primary agricultural products packaged in plastic bags to exquisite high-end goods in urban shopping malls. Fourth, the unit price of Taiping Houkui tea has been comprehensively raised. In the past, Houkui tea only sold for a few dozen yuan, but now it is more than 1000 yuan, and good ones sell for 3000 or 4000 yuan. Moreover, once the tea season is over, there is no stock in the tea farmers. In 2008, the annual per capita goal of Houcun has reached 150000 yuan.
[Development goal] The pole head is over 100 feet, and the development is endless. The historical responsibility of tea farmers is to improve quality as the guide, food safety as the foundation, expand the market as the goal, and make tea farmers rich. Development priorities: First, further expand the market, build Taiping Houkui Supermarket, form a pattern of "sell me all over the country" and "sell me all over the country", and gradually increase overseas sales; The second is to attract investment and seek cooperation, develop tea food, tea beverage, tea catering, tea extract and other related products, and make the enterprise become a composite leading enterprise focusing on Taiping Houkui Tea and concurrently operating other products.