LESHOP - a women's wear brand from South Korea. The combination of English and French reflects the diversification of the brand itself. With three independent design lines, it adapts to the trend cognition of different fashion people.
Three main design lines
Leshop: advocate characteristics;
LESHOP: advocates youth and publicity, different from others;
Leshop JEANS: It advocates rough, handsome and casual. According to the rapidly changing trend information, bring consumers new designs with fast speed. While paying attention to design creativity, we also pay attention to the comfort of clothing. No matter on the street, fashion parties, business offices, leshop can bring you a different feeling. In today's popular Korean Wave, leshop will bring a new wave of trend impact to many fashion people.
market
LESHOP has 103 stores in South Korea, which is a "dark horse" in the Korean fashion casual women's wear market in recent years.
It is an important market for LESHOP's global development strategy. Facing the new market, LESHOP will continue its business strategy in South Korea, try to adapt to the new environment in the market, and bring a new (heart) to consumers!
At present, LESHOP has more than 80 stores in China, with good performance. Now it is vigorously developing market demand, and its cooperation policy has advantages among Korean first tier brands.
Franchisee selection criteria:
Legal person or individual with legal recognition, good clothing brand awareness and store management experience, certain financial strength, local retail business circle contacts, and integrity;
merchant Circle selection criteria:
The location of the store should be in the local prosperous commercial street, pedestrian street or the local high-profile SHOPPINGMALL, shopping malls or department stores;
Shop selection criteria:
Floor space standard for shops and stores in stores (exclusive stores): 60-120 square meters (more than 6 meters wide); The area standard of the special counter in the mall: 50-100 square meters (the main channel position of the wall side hall is required);
Initial capital investment:
Including performance bond, purchase amount and store decoration cost, which is about 300000 to 500000 yuan;
Operation investment:
Franchisees need to fully engage in business management, regularly feed back sales and market information, and jointly develop business.