1、 Brand advantages
1. Leader of standardization
2. A certain famous trademark
3. Henan Brand Products
4. Large manufacturer
5. Tea enterprises recognized as "high-tech enterprises"
6. Henan province inspection free products
7. Celebrity endorsement of Chen Baoguo helps brand promotion
8. The old tea garden culture in the Qing Dynasty was profound
2、 Product advantages
1. Serialization: The product series covers high, medium and low grades, and meets the needs of all consumption levels, including more than 50 self owned products such as Yuye series, Yulu series, Rushi series, Liuqu series, and Zhenwei series, and more than 200 related tea product series such as various famous teas, refreshments, and tea sets commissioned for processing under strict inspection and monitoring.
2. Cleanliness: Lantian Tea insists on the characteristics of self construction, self production and self inspection of the base, and selects ecological tea production areas as its production base, which improves/increases the pollution-free products from the source; Implement standardized and clean production and processing; Improve/increase the quality of products by testing nearly ten items higher than the testing standard; Quality is the life of an enterprise, and quality is also the root of its vitality since its establishment; No chemical fertilizers or drugs are used in the whole production process, which can be described as "green environmental protection products" in tea.
3. Standardization: follow the production of standardized industrial products to achieve price standardization and quality standardization. The products with stable standards are the improvement/increase of our leading industry standards.
4. Standardization: product pollution-free tea certification, green food certification, organic tea certification QS certification HACCP certification.
3、 Professional advantages
1. Excellent base: 30000 mu self park base, managed according to the internationally advanced GAP system
2. Excellent plant and equipment: It has a modern and highly automated roasted green tea production line in China and an internationally advanced steamed green tea production line
3. Excellent technology: introduce advanced production technology, rely on tea research institutes and tea professional colleges, and have a technical team of professionals and local talents
4. Excellent management: ISO9001:2000 quality management system and HACCP food safety improvement/increase system QS system certification
5. Excellent team: the management and marketing personnel are young and professional, with an average age of less than 35 years, education above college level, and qualified human resources mechanism, which has accumulated a solid reserve force and fresh force for expanding the national market
4、 Market advantages
The company's strong financial strength, controllable base management, standardized production and processing, overall high-end marketing planning, professional market services and successful management experience of franchise store practice provide reliable basic support and multifaceted service support for your success in joining Lantian Tea.
1. Long historical and cultural traditions
The company's tea garden base is located in a famous tea producing area with a long history of tea production, which has been known as "Huainan tea, Guangzhou" since ancient times; As one of the top ten famous teas, it enjoys a high reputation in the national market, especially in Henan market.
2. Superior natural ecological environment
The quality of Blue Sky Tea comes from its unique geographical environment. The Jiangbei tea area where Blue Sky Tea is located has abundant rainfall, moderate temperature, fertile soil and suitable acidity, which is very suitable for the development and growth of trees. This unique geographical environment "covered by the canopy above and nourished by the essence below" has formed the unique quality characteristics of Lantian tea: thin, round, tight, straight, many pekoe, perfect bud leaves, bright yellow green soup, clear aroma, mellow and sweet taste, good color, fragrance and taste.
3. Advanced production process and technical advantages
The planting, picking, frying and packaging of the company's products are under the unified control of the company. The source of the products is green and pollution-free, the production equipment is advanced, the processing technology is exquisite, the production process is clean and standardized, and the production management is scientific and standardized, which fully supports the product quality and facilitates the brand image promotion.
4. Strong group advantages
Under the high attention of the group company, it has provided strong financial support for the tea industry company, introduced rich human resources and advanced technical force, injected infinite impetus into the development of the Blue Sky brand, and has a strong development potential.
Franchise conditions
1. I am willing to engage in the tea industry and have strong confidence in the success of the tea industry.
2. Recognize the franchise chain operation mode and franchise management system of "Blue Sky Tea".
3. It has rich network resources and qualified social reputation in the region where the franchise is located.
4. Franchisees must have their own independent stores and provide property rights or lease descriptions. The site should be located in a prosperous area, near shopping malls, high-end malls or high-end communities, with qualified parking conditions and advertising functions.
5. The franchisee has the ability to learn and analyze. The franchisee has basic tea knowledge and learning ability, has a strong interest in the tea industry, and has a certain analytical ability and relatively comprehensive understanding of the development of the local tea market.
6. The decoration and furnishings of franchisees should be unified in store image and management according to the drawings and plans provided by the headquarters, and the decoration grade should be in the local excellent standard of the same industry.
7. Staffing includes store manager, cashier and salesperson, and pre job training of Blue Sky professional operation mode.
8. Fixed equipment configuration: fresh-keeping freezer, computer, cash register, video playback equipment, etc.
9. Financial strength: the operator must have considerable financial strength for the early store rent, decoration, first purchase and early market investment, publicity costs, and necessary working capital.
10. Business license, tax registration, health permit and other relevant certificates shall be obtained before business.
Franchise service
1. According to the marketing strategy planning, the company assists the franchisees in selecting sites, provides free store decoration design, and provides the franchisees with a complete set of specifications and unified visual image; Franchisees can enjoy the unified advertising planning, publicity and media advertising support of the headquarters for free. The company will participate in various large-scale exhibitions from time to time and provide unified marketing planning and advertising promotion activities to further enhance the brand awareness and image of Blue Sky Tea.
2. Formulate standardized and standardized operation mode for the whole business system from site selection to opening operation for franchise stores to use, and provide Blue Sky Tea's successful operation experience manual.
3. The headquarters provides training on professional knowledge and operation management for franchise stores, and regularly sends personnel to exchange, inspect and guide the operation of franchise stores, including: professional knowledge (including tea art, tea, tea sets, tea culture), operation management, sales skills, customer management, logistics management (purchase, sales and inventory management), correct use of operating equipment, product display, etc. To help improve the operation level, management, sales skills and service level of the chain store, and provide long-term and multifaceted training support to improve/increase and enhance the professional level of the staff of the chain store.
4. The company provides various certifications and corporate honors it has obtained for the operation and publicity of franchisees. The company's qualified business reputation, advanced design and production capacity and practical marketing strategy provide strong backing for win-win cooperation for franchisees.
5 The company implements strict regional division and separation for franchisees and supports the regional interests of franchise stores.
6. Perfect logistics management system. Unified distribution: the company headquarters is responsible for providing logistics management and goods distribution services to all franchisees nationwide.
7. Replacement system: in order to improve/increase the rights and interests of franchisees, the first batch of purchase or purchase of new products can be handled with the delivery list and intact goods within 90 days from the date of purchase.
8. Distribution of promotional supplies: according to the franchise sales, corresponding promotional activities are organized in different sales seasons, and a certain proportion of promotional supplies are provided.
9. Market promotion: the company attaches importance to brand promotion, uniformly launches advertising support from high-end mainstream media, and provides advertising support from local media in combination with regional market needs; The company provides unified decoration of the storefront or decoration support of the store counter; The company can provide a certain amount of free promotional materials such as promotional CDs X stand POP、 Hanging flags, in store posters, etc.
10. Product research and development: The company has a special product research and development organization, with good product research and development and production technicians, who are fully responsible for product research and development. The research and development idea is based on the principle of reflecting both the value of traditional culture and the current market demand, carrying forward traditional technology, combining fashion taste, to meet the needs of customers to a large extent, so as to constantly develop products that are closer to life and beneficial to health, and continuously inject vitality into the growth of the enterprise. According to different market demands, with the support of enough sales volume of franchisees, the company can develop products suitable for different franchised regions.
Franchise process
1. The applicant Blue Sky Tea Sales Department consulted the joining procedures to understand the company's requirements, standards and conditions for new stores.
2. The applicant shall submit the application form for joining in and the location plan, floor plan, shop front and in store photos of the preselected stores to the Sales Department of Lantian Tea Industry, and the company will send personnel to conduct field inspection.
3. The company reviews and signs the reply.
4. After being approved by the company and signing a formal contract, the franchisee will decorate the store according to the unified terminal vision standard under the guidance of the planning personnel after performing the contract procedures; The company provides professional personnel training and management training for franchisees.
5. After the decoration of the store, it shall be checked and accepted by the company, and then the goods shall be distributed, displayed, early publicity and promotion activities shall be carried out to start the trial operation.
6. After trial operation and corresponding adjustment, the company issued various certifications and honorary certificates, authorized franchise operation and officially operated.