Brand name |
Coran diamond
|
Investment amount |
20~50 ten thousand |
date of establishment |
2008-08-25 |
Total number of stores |
one hundred |
Business scope |
Jewellery | Suitable for people |
Free entrepreneurship and on-the-job investment |
Franchise region |
whole country |
Whether there is regional authorization |
no |
Origin of the brand |
Shanghai |
contract period |
3-5 years |
Training period |
1-3 months |
Royalties |
|
Requirements for business conditions |
|
bond |
|
Franchise fee |
|
|
|
Kelan Diamond joined details
Kelan Diamond joined
Kelan Diamond was established in October 2007. In the second month of its establishment, Kelan exceeded 2 million yuan in sales; After three years of development, Kelan has formed three operation centers of network, market and production, and has landed physical experience stores in eight window cities. By the end of 2010, Kelan will have physical stores in 12 cities, with sales radiating across the country.
The name of "Kelan" originates from the diamond weight unit "carat", which aims at the emotional consumption of modern urban men and women. With the concept of "Kelan diamonds, angel love", it actively creates the concept of "diamonds are luxury goods that everyone can own", which is widely recognized by the market; Multi mode expansion, Kelan has established in-depth cooperation with dozens of domestic banks, television stations and websites, and has received extensive attention from major media.
As an enterprise with professional designers in the industry, Kelan has strong new product development ability; In order to support price competitiveness, Kelan cooperates with South African mining and drilling companies to reduce procurement costs, and gradually establishes a business flow chain supported by a complete supply chain information system.
In 2010, Kelan focused on creating an ultra fast personalized customization service brand of "Kelan Naked Diamond High Customization" and "Light Mode", attracting many partners to participate in the entrepreneurial path. Kelan looks forward to working together with people with lofty ideals on the road to success.
Kelan Diamond joined advantage
Advantages of joining Kelan Diamond
1. Integrate complete industrial chain resources, and provide one-stop services such as raw material procurement, production, decoration, distribution, training, etc
2. Benefit sharing, online cashier unconditionally allocated to dealers in all regions
3. Financing support, integrating financial resources to help development
4. The global fast supply chain system greatly shortens the production cycle
5. Pioneer of O2O mode, with practical experience as the industry model and benchmark
Why are beautiful diamonds so expensive? Kelan people found that a large part of the price is to pay for the sales channels and sales sites.
For example, the price of the same diamond ring in a traditional store is 20000 yuan, 30% - 50% of which are paid for channels and venues.
Why not build a brand with flat channels and direct sales terminals? Just like Zara in the clothing industry and DELL in the computer industry, they save costs and return benefits to consumers.
With this idea in mind, Kelan people set their own goal of "more affordable price, more fashionable design, more trust in brand, and more comfortable shopping process", and started the road of creation.
Moreover, the important thing is that Kelan people use the saved channel and venue costs to improve the quality of diamonds, so that the quality of Kelan diamonds with the same price is a higher level than that of traditional stores. It is really putting money into practice.
After two years of efforts, the efforts of Kelan people have been recognized by consumers and the market. On the day when the growth of diamond sales through traditional channels slowed down, Kelan's sales increased 20 times in 2008 compared with 2007, and became a friend of many consumers.
Life with diamonds is even better - men and women who fall in love will give each other a pair of lovers' rings and walk hand in hand from then on. The happy groom puts a diamond wedding ring on the happy bride, and is committed to life.
On Valentine's Day, a glittering diamond adds a bit of romance and also represents the unspeakable gift of love between a troubled couple.
On her parents' wedding anniversary, Kelan customized diamond jewelry engraved with special blessing words, shining with decades of emotional light.
Kelan witnesses all the wonderful emotional moments for you.
Angel heart, Kelan feeling.
Kelan Diamond joined technological process
Franchise process
1. Investment promotion consultation
2. Negotiation and investigation
The professional account manager accompanies the field visit to Kelan's existing stores to deeply understand the investment promotion policy.
3. Qualification review
Prospective investors fill in relevant materials and submit them to the headquarters for qualification review. After the review, the headquarters will send personnel to the investment attraction area for field investigation.
4. Market evaluation
The company will provide professional guidance to help merchants evaluate the local market situation and give site selection suggestions.
5. Sign the contract
The investment promotion contract shall be signed on the premise of equality and voluntariness of both parties.
6. Prepare to open a store
In the preparatory stage, the company will provide support in store decoration design, selection, display, sales training, marketing plan and other aspects.
Coran diamond Franchise support
Franchise support
1. The headquarters provides marketing support throughout the country, and supports in various aspects such as programs, goods, and sales
2. Good training service in the industry, no less than 4 free trainings a year, and one-on-one customized training growth plan
3. Undertake Kelan online bare diamond warehouse, and have more than 50000 bare diamond resources at no cost, worth hundreds of millions
4. The headquarters provides advertising coverage, tens of millions of traffic sharing, accurate O2O flow to the store, and customers fall into the sky
5. The online cashier of the head office is allocated to dealers by region
6. Get through the national store inventory, transfer goods across stores at any time, and activate inventory
7. Brand guarantee and financing support to accelerate your development
8. International bulk purchase, lower cost and more profit