The business model of coffee brand companies is direct marketing and franchise franchise. According to the individual circumstances of the entrepreneurs, the entrusted operation is also implemented (most stores are jointly operated with local partners).
The company is positioned as a theme coffee shop that breaks the traditional model and creates a new multi-dimensional cultural space that is warm, joyful and full of happiness exclusive to coffee brands. These popular elements of warm, joyful and multi-dimensional cultural space are implanted into our coffee culture and brand management to create a coffee shop with style and taste, The theme caf é with quality and cultural connotation makes our caf é one of the preferred leisure consumption places for people who pursue lifestyle and fashion in the city.
Coffee brands are going to adopt regional division and regional authorization to divide the country into 8 regions
(Beijing Tianjin Hebei North China, Yangtze River Delta East China, Pearl River Delta South China, Central China, Sichuan Chongqing Southwest, West Triangle Northwest, Northeast, Haixi)
The division of eight regions is based on population, economic development, and key markets to be developed (the concentration of existing coffee shops, including Costa's shop distribution map, and the distribution of shops on Shangdao, Dior, both banks, and New Island) The three economic circles (Bohai Rim Economic Circle, Yangtze River Delta Economic Circle and Pearl River Delta Economic Circle) account for 38% of the total GDP.
Lead the fashion culture trend and pursue elegant life quality!
We will build a better coffee chain brand in the world!
We will create a healthy, fashionable, classic, simple, novel and unique product and operation management concept with multi-dimensional cultural space, novel and unique products and operation mode, combined with local tea culture characteristics, break the inherent concept of traditional coffee shops, and create a new, warm, joyful and happy compound cultural space dedicated to coffee brands, Create a miracle in coffee culture!
The coffee brand operation team, which gathers world-class coffee technology talents, also has strong advantages in terms of brand, economic strength, and management talents.
With the help of famous brands, high-quality products, novel and unique operation concepts, modern operation management mode, systematic global supply chain and logistics (ERP) system and the Group, the coffee brand chain business will certainly get better development.
Coffee brand is willing to work together with peers to make joint efforts and explore, and work together to create a new brilliant page of coffee culture!