Brand name |
Brewing beer retail |
Investment amount |
20~50 ten thousand |
date of establishment |
2012-03-14 |
Total number of stores |
eighty-six |
Business scope |
Beer | Suitable for people |
Free entrepreneurship |
Franchise region |
whole country |
Whether there is regional authorization |
no |
Origin of the brand |
Beijing |
contract period |
|
Training period |
|
Royalties |
|
Requirements for business conditions |
|
bond |
|
Franchise fee |
RMB 500000 |
|
|
Retail alliance of craft beer details
After years of sedimentation and inheritance, the retail of craft beer has a modern distribution center, and it has many brands such as theme restaurants, special drinks, barbecues, and special snacks. With many years of operation experience in the industry, it is powerful. The specialty beer project now launched, craft beer retail, is popular with consumers by virtue of its excellent quality.
Beer is a refreshing, thirst quenching and relaxing drink. Crafted beer should be considered as a variety of liquors. The liquor ranges from light gold to dark, the foam ranges from white to brown, the aroma ranges from fruit aroma to baking aroma, and the taste is more sour, sweet, bitter, salty and fresh. At the beginning of its establishment, craft beer retail has established its unique product positioning: PandaBrew for everyone. On the basis of drawing on and introducing the craft of craft beer from North America, and combining the taste of Chinese people, carefully brew beer suitable for Chinese people.
Brewing beer retail is a beer brand loved by consumers. The opportunity in the beverage market is huge. Brewing beer retail is a brand focusing on beer. After successful operation, matching has formed a certain influence in the market, and also has strong competitiveness, which has promoted the partners to become rich. Therefore, the reputation and reputation of the brand have been improved.
Although the overall volume of the beer industry is declining, the industry is moving towards the middle. Beer consumption is young and the new trend is obvious. This is a qualified opportunity for domestic beer enterprises. The retail brand of craft beer is market-oriented, actively adjusts the product structure, and increases the research and development of new product system with the goal of being close to the people. The new product system covers middle and low-end markets at all levels to meet the different needs of today's consumers. The retail agent of craft beer has very good market opportunities. The opportunity to be a retail agent of craft beer naturally has a very good market prospect!
The craft beer retail company is committed to promoting craft beer, a kind of healthy and green beer with mellow taste and various flavors, as a national beverage that can be accepted and consumed by the public. We always adhere to the combination of "mobile Internet+craft beer" to subvert the beer industry based on mobile Internet, and completely change ordinary people's perception of beer as a low alcohol drink. We use the chain operation mode to achieve the coverage of the "beer maker" brand to consumer groups and communities, the mobile Internet to achieve online orders, and the intelligent logistics system to complete the final distribution, so that customers can enjoy the refined beer in the bar at a low price without leaving home.
Retail alliance of craft beer advantage
1、 The direct use of the chain system, trademark, management, products and technology owned by the chain headquarters can reduce the burden of time, capital and spirit compared with creating a business by oneself. For those who have no business experience at all, they can enter the industry in a relatively short time until they become experts.
2、 In order to improve the goodwill of the whole chain enterprise, the chain headquarters will develop or introduce or purchase innovative and high value-added goods at any time to compete with the competitors by product differentiation, and the chain stores will directly enjoy this benefit.
3、 As the chain headquarters plans to launch advertising, festival promotions, store concessions and other activities, the franchise stores can be slightly better in marketing.
4、 The qualified goodwill of the chain system is tantamount to reassuring customers. Customers will have a cordial feeling towards newly opened stores or unfamiliar stores.
5、 Equipment work such as pre job training before opening can be assisted by chain headquarters; After opening, there will be regular people to give guidance.
6、 If there is a competitor, the franchise store has to fight alone to start its own business. The franchise store has the chain headquarters as the support.
7、 To start a business on your own, you must decide the place to open a store, and you often have no confidence in the quality of the place; Franchise stores can consult with the chain headquarters to help them choose a better location.
8、 As the chain headquarters conducts market research on the surrounding environment at any time, including changes in the form of the customer layer, changes in consumer orientation, etc., franchise stores can take countermeasures as soon as possible.
9、 The success of a franchise store is the success of the chain headquarters, which is also equal to helping the chain headquarters expand the market. The chain headquarters is happy to see it succeed. Therefore, the chain headquarters has incentive measures and preferential policies for franchise stores with good performance.
Retail alliance of craft beer technological process
1. Consultation and exchange, and determination of intention: telephone, network or e-mail consultation, appointment of contact time, interview on matters related to joining, and determination of intention to join on the premise of fully understanding each other and agreeing with the prospect and concept of the project.
2. Franchise application, evaluation and review: after the determination of intention, the franchisee shall assist the company headquarters in market research and project franchise evaluation. Individuals need to provide ID cards, account books, copies of shop contracts and other certificates, and enterprises need to provide copies of business licenses, tax certificates and other certificates. The headquarters conducts field investigation and confirms certificates, and reviews franchisees.
3. Sign the contract and prepare for opening the store: after the review, both parties sign the franchise contract and pay the franchise fees. Make preparations before opening the store.
4. Site selection and decoration, complete the formalities: the company designs decoration and other plans according to the situation of the store, and the franchisee will cooperate to arrange decoration at its own expense. Franchisee arranges for store opening preparation, such as employee recruitment, handling store opening procedures, installing and equipping equipment, etc.
5. Personnel training, purchase display: before opening, the headquarters will conduct the following training courses for franchisees.
Brewing beer retail Franchise conditions
1. Franchisees should have a sincere and long-term cooperation attitude and be familiar with the local market.
2. Recognize the brand and have loyalty to the brand.
3. In addition to franchise fees, franchisees should also have basic franchise fees and certain working capital.
4. There are independent street shops or shops in the mall.
5. It is required to follow the relevant franchise regulations of the company and consciously maintain the brand market image
6. Have entrepreneurial spirit and strong desire to succeed, and have the ability to manage finance.
7. Franchisees have an open mind and a healthy attitude.