Desha, English name: DEESHA, is a children's clothing brand under Jiangsu Desha Princess Cultural Creative Industry Co., Ltd. Desa is committed to the design, production, sales and logistics of children's clothing, children's shoes, jewelry, dolls and plush toys. have major We have a team of product design, development and research tasks, a strong sales network and marketing system, and a strong front-line human resources and logistics support system.
Brand development
In 2005, DEESHA Hong Kong entered the mainland, and its marketing network spread all over the first-class business districts and Shopping malls, including 20 large and medium-sized cities such as Beijing, Shanghai, Shenyang, Harbin, Xi'an, Wuhan and Chongqing, now have nearly 80 stores in the "Disha Girls' Fashion Life Hall". Over the past four years, the annual output value of the company has gradually increased by 50%.
120 episodes of cartoons produced by the company's early smart selection of 3 million yuan. At present, the top 40 episodes of cartoons for coat style matching have appeared frequently in CCTV Children's Channel, Sina and other media, becoming famous cartoon images with great influence among teenagers. "Desha Doll" has also derived a series of electronic digital equipment, early education educational toys and children's clothing products.
In 2007, the company was named "Chain Enterprise with Development Potential" by the Asia Pacific Chain Enterprise Wisdom Summit.
In 2009, the company was listed in the "2008 Franchise Chain Top 100 List" launched by the Chain Operation Association.
Brand tenet
"Desa" brand aims to "look with the eyes of children and experience with the hearts of children", turns the love and care of parents for their daughters like princesses into design inspiration, integrates with fashion elements, and popularizes the delicate and elegant princess elements.
Brand culture
Desha integrates children's culture into product personality, and emphasizes professional and wonderful collocation based on popular elements. Draw a fashionable, simple and classic style. From design concept to product development, highlight your own design style.
With the combination of private brand and other domestic and foreign best-selling brand discounts Distinctive Ingenious design creativity is integrated with gratitude and sentimental humanistic spirit, which interprets a fresh and lively style of children's products. Desha pays attention to comfortable, environment-friendly and humanized design, fashionable color composition and image structure, showing the beautiful, lovely, healthy and confident image of children. Integrate children's unique perspective on growth and dreams, interpret children's fashion with innovative design elements, convey children's infinite imagination and creativity, and highlight the extraordinary achievements and taste in the future. high-end Our fabrics, unique styles, rich and bright colors, superior quality and details
brand positioning
Tessa is positioned as an elegant and delicate girl. Tessa provides a kind of children's clothing with distinctive style, excellent quality and unique taste for leisure life. With exquisite workmanship inherited in one continuous line, Tessa shows the fashion trend of combining hardness and softness, refines the comfortable leisure experience, and reflects the strong individual fashion charm.
Brand concept
With the theme of inheriting fashion and simple style, Desa makes every girl a lovely little princess! In terms of design style, most of them use the expression technique that reflects children's liveliness and individuality, and fill the gap of modern fashion and personalized fashion color clothing with avant-garde fashion trends. With a deep perception of the French art of life, he depicts a pure dream of creativity and quality.
Apply for franchise qualification
There are houses that meet the requirements for opening a store
Recognize Dessa's corporate culture concept
Having qualified personal quality and reputation
Have certain capital strength and qualified capital credit
Have a correct understanding and full psychological preparation for the wisdom of joining and operation
Recognize and accept the operation mode of Dessa's franchise chain operation system, and obey the unified management of the company
Franchise form
Only for exclusive stores and shopping malls
Single store franchise (implement one store one contract, accept agency, regional franchise)
Store needs
It is located in the main street or secondary commercial street of the local prosperous Shangya, a mature residential area, a commercial street, and independent shops on the first floor along the street
Area not less than 35m2
Cost of smart choice
Franchise fee (Lump sum payment): 1000 discount
Increase/increase of 700 preferential study fees 300 preferential
The first batch of purchase shall not be less than 60000, and the annual order amount shall not be less than 300000
Decoration and props expenses: about 100 discounts/square meter (use area), settled according to the actual amount
Operating expenses: industry and commerce, tax, water and electricity, travel, logistics, personnel salaries, etc
Relevant expenses shall be borne by the franchisee