Brand image support:
Provide a unified brand image and terminal store visual identity (SIS) system, enhance the influence of cloth spinning in China, and promote the brand in a strong way;
Market analysis guidance:
For new franchised customers, it is publicized to send special personnel to go deep into the local business district for investigation, location evaluation, competitive environment and credibility analysis, so as to help franchisees make rational choices and improve the stability of opening stores;
Paid support for opening activities:
Provide a detailed opening planning scheme and a full set of opening props and advertising materials to support, send specialists to local stores for training, display guidance, and plan and organize opening activities to successfully launch the local market; System training support:
Regular and systematic training, including product knowledge, display knowledge, shopping guide skills, promotion activities, store management and other practical skills, helps franchisees quickly improve terminal sales and operation management level;
Store decoration support:
Provide free services from dimension measurement, drawing design, material procurement guidance, project decoration construction supervision, unified image standard and decoration quality;
Logistics distribution support:
Provide timely logistics distribution services according to the order processing process, and timely distribute new products according to the launch cycle of new products and the inventory sales of franchisees;
Marketing planning support:
Provide year-round marketing plans and various promotional programs, plan various promotional and public advertising activities, and help franchisees to improve sales and expand market share;
Product R&D support:
According to the changing market, we will launch products that meet the market demand, so that new product R&D and promotion will always keep pace with the market, and the products will have continuous competitiveness in the local market.
1) The franchisee applies for joining;
2) The investment promotion supervisor and the franchisee discuss the company's franchise policy;
3) The investment promotion supervisor inspects the business district and store;
4) The investment promotion supervisor reports the detailed store situation to the Investment Promotion Department for review;
5) The investment promotion supervisor and the director in charge report the situation of the intended customers;
6) Invite interested customers to the company for investigation and interview;
7) After the interview, sign a franchise agreement with the company and pay the deposit;
8) Enter the design and decoration process;
9) The regional director negotiates the preparation of opening activities with customers;
10) The supervisor is responsible for training terminal shopping guides before opening;
11) Supervisors, regional supervisors and investment promotion supervisors shall be in place at the same time 2 days before the opening to assist in the display and arrangement of various opening activities.
1. Recognize the style of home textile fabric products, corporate culture and business model; Have interest in home textile industry development;
2. Fully understand the local business environment, competitive market and consumption;
3. Have certain retail (brand) concept and management experience;
4. Have a taste of fashion and be willing to communicate;
5. More than 30 square meters of shops in prosperous commercial areas;
6. The working capital is more than 200000 yuan.