Brand name |
Gatorade
|
Investment amount |
1~5 ten thousand |
date of establishment |
2005-09-02 |
Total number of stores |
three hundred and twenty |
Business scope |
Drinks | Suitable for people |
Free entrepreneurship |
Franchise region |
whole country |
Whether there is regional authorization |
no |
Origin of the brand |
Shanghai |
contract period |
3 years |
Training period |
1-3 years |
Royalties |
4000 yuan |
Requirements for business conditions |
|
bond |
RMB 11000 |
Franchise fee |
RMB 50000 |
|
|
Gatorade Beverage Joined details
Gatorade is an advanced sports drink in the world, with more than 40 years of sports science research background. It was developed by researchers at the University of Florida in 1965, and its name Gatorade is derived from the nickname "Gators" of students at the University of Florida. It not only replenishes the water and electrolyte that the body lacks during exercise, but also provides carbohydrates to enhance exercise endurance. Gatorade's unique feature is that "quenching thirst is more than dissolving thirst". Today, Gatorade accounts for 85% of the sports beverage industry in the United States. Gatorade's dedicated "sports drinks stand out among others", bringing a new concept of health science to consumers. Gatorade is not far from Pepsi and Coca Cola, which are increasingly thirsty in the century old Coke War, and Danone, which is eager to establish itself in the American market. Since it was invented in 1960 by a college football team coach who had suffered from the sweltering weather in Florida for many years, it has now become the leader of sports drinks in the United States. With a market share of 80% and an annual growth rate of 7%, it is a dark horse with high value for the saturated beverage market of carbonated drinks. More importantly, it has become "a part of American life". In major global competitions, stars of good American brands are almost all holding Gatorade, NBA,NFL,MCB,USSOCCER, All the players waving off the court are also the orange Gatorade.
Gatorade brand was once affiliated to Quaker, and established the "Gatorade Sports Science Research Institute". In 2001, Quaker merged with PepsiCo, which further consolidated Gatorade's position as the world's priority sports beverage brand. Today, Gatorade accounts for 85% of the sports beverage industry in the United States, and is a separate designated beverage of the American Professional Football League and the NBA.
Gatorade Beverage Joined advantage
What are the support for Gatorade beverage franchise
1. Brand image support
Brand support is easy to understand. After all, Gatorade is relatively well-known in the industry and has a good reputation among consumers. After using the brand image, it can directly attract a large number of loyal consumers and improve the performance of the store.
2. Whole store output support
The headquarters provides franchisees with store image design, unified store management system, unified goods distribution and display, etc., and also assigns professional teachers to go down to the store to guide store location selection, and organizes unified product knowledge training, clerk training, sales skill training, etc.
3. Free training support
It is difficult for entrepreneurship to succeed. In order to better support the success of franchise stores, the headquarters will share some successful operating experience and key points that need attention in the operation process to the franchisees in the form of training, so that they can quickly start with zero experience.
4. Logistics distribution support
The company's distribution service can improve/increase the resources needed by stores such as product supply and terminal marketing materials to achieve supply and circulation quickly and help you meet market demand in a timely manner.
5. Media advertising support
The company provides franchisees with unified investment promotion advertising and special advertising support, creates a strong investment promotion platform for franchisees, and ensures that franchisees enjoy their success.
6. Market operation support
The headquarters will launch a sales incentive policy, and the headquarters will give appropriate reward policies for returning goods, cash or expenses to those whose performance meets certain standards. At the same time, the headquarters will also provide the franchise stores with technical, management, operation and other guidance from time to time.
Gatorade Beverage Joined technological process
Franchise process
1. Consulting the development of cooperation intention and filling in the application form for joining;
2. Investigate the company brand and visit the demonstration stores;
3. Sign the intention contract;
4. The Marketing Department conducts qualification assessment and market evaluation, and provides analysis reports;
5. Confirm the cooperation, sign the formal franchise contract, and pay the increase/increase fund;
6. The market manager intervenes and formulates the schedule of store opening plan;
7. Franchisees place orders and pay advance payment;
8. Preparation for staff recruitment, training and opening publicity;
9. Provide shop decoration drawings, site decoration and shop display;
10. Goods distribution;
11. Official business.
Gatorade Franchise conditions
What are the conditions for Gatorade to join:
1. Franchisees need to have enough entrepreneurial enthusiasm, be strongly supported by their families, and be over 18 years old. At the same time, applicants must have used, recognized and respected the quality and business philosophy of Blue Mountain coffee products.
2. The franchisee has the financial strength and the source of funds is legal. At the same time, the franchisee must have an independent store or business site in the regional market and be evaluated by the headquarters.
3. Franchisees are willing to engage in the operation and management of the service industry, and are willing to take Blue Mountain Coffee as a smart choice for career and operate with heart. They are hard-working in character, enthusiastic in entrepreneurship, have certain social skills, and have certain market sensitivity and aggressive spirit.