1. Professional site selection
A. Assist partners in identifying store addresses, selecting and reviewing properties;
B. Systematically carry out local market situation investigation, business positioning, calculation, business benefit estimation and evaluation.
2. Overall design and construction
A. Provide brand specific overall design and construction decoration one-stop decoration, which saves worry and time;
B. Professional audio, lighting, video, monitoring and other standard design shall be carried out according to the situation of the store, so as to experience professional debugging equipment and complete after-sales service;
C. Installation and debugging of business management software, and training of store personnel.
3. Opening preparation and continuous operation support
A. Provide store preparation skills and success tips in the early stage;
B. Professional operation and hands-on training and guidance of the management team;
C. The one-stop service of store building and operation, professional packaging for partners, and the development of overall operation strategies, including staff recruitment, team building, system training, artist allocation, material distribution and complete marketing plans;
D. After opening, the specialist will irregularly conduct shop inspection and supervision to help solve the difficulties in opening the store.
4. Brand publicity and event planning
A. Provide an overall brand publicity brochure for opening;
B. Brand publicity and training for cooperative merchants;
C. Professional party planning support, including party scheme, process, visual design, video production, advertising, etc;
D. Annual publicity planning and party marketing;
E. Provide brand publicity and advertising resources support, and focus on building brand reputation.
5. Regional protection principle
In order to safeguard the legitimate interests of the partners, the principle of "one business circle and only one store within five kilometers in diameter" shall be followed. In case of violations, the Group's Legal Affairs Office will resolutely ban them by legal means. Fully maintain the legitimacy of the brand.
1. Understanding information: browse the franchise information in detail and contact the headquarters for detailed consultation.
2. Field visit: field visit can be divided into two important aspects: first, field visit to the nearest franchise store; Second, go to the headquarters for investigation and interview.
3. Qualification review: the headquarters reviews the franchisees to confirm their cooperation qualifications.
4. Contract signing: The franchisee needs to sign a franchise contract with the headquarters. After paying the corresponding franchise fees, the headquarters will authorize the franchisee to operate the franchise brand of Zhenshan Shiguo Mixed Rice.
5. Site selection and store construction: evaluate the site selection, guide the correct site selection, and if necessary, the headquarters can send special personnel to the location for field investigation.
6. Shop decoration: the headquarters will provide decoration drawings of different styles and debug some equipment according to the shop area provided by the franchisee.
7. Professional training: The headquarters provides strict and standardized systematic professional training for franchisees to ensure more smooth operation of franchise stores.
8. Opening preparation: The headquarters provides opening publicity and promotion plans, and assists franchisees in formulating opening plans.
9. Opening operation: during the opening period, the headquarters will assist the franchisees in opening, and will also provide support for opening planning to ensure the normal operation of the franchised stores.
1. The service staff of the franchise store will provide by themselves, and the headquarters will provide overall training
2. Have certain economic strength and sufficient funds
3. Partners need to be familiar with the joining region and have the ability to operate and regulate the local market and relevant resources
4. Recognize brand awareness and have a strategic vision for long-term development
5. Individual companies with certain scale and strength have good financial credit and sufficient investment assets