Strategic alliance strong alliance
"We have made a series of innovations in order to attract the market's attention to the brand again." Luo Minrong, General Manager of Sales of Foshan Gaoming Huidebang Ceramics Co., Ltd. (hereinafter referred to as "Huidebang Ceramics"), has a clear idea of the upcoming innovation of Huidebang Ceramics.
According to Luo Minrong, Huidebang Ceramics, which has been silent in the industry for two years, will develop in four directions in the future: enterprise transformation and upgrading, brand integrated marketing, product structure adjustment, and deep market development. Among them, the establishment of a strategic alliance and the alliance with powerful ceramic enterprises in the industry will achieve a qualitative leap in the new products of Huidebang Ceramics - sheet, jade, microcrystalline, marble series products in the short term.
As a high-end brand under Dongpeng Ceramics in its early years, Huidebang Ceramics embarked on the road of independent brand operation in 2004. Huidebang Ceramics was once loved by the terminal market because of its excellent quality and variety of styles in porcelain chips. However, Huidebang Ceramics has gone through some detours in its development in recent years, leading to the decline of brand influence in the terminal market.
"A few years ago, Huidebang Ceramics did a good job in supermarket channels, and successively cooperated with stores such as Liangjia and Macalline. These brand stores improved the reputation and credibility of products, which was the horizontal promotion idea of Huidebang Ceramics in its early years." Luo Minrong introduced, but Huidebang Ceramics ignored the construction of exclusive stores and image stores at that time, "Brand image construction needs the support of marketing outlets, especially the display of exclusive stores, so this year we will reverse this development model of enterprises and work hard on building exclusive stores and image stores."
The first major action to reverse the disadvantage of Huidebang Ceramics in the terminal market is to form a strategic alliance with powerful ceramic enterprises. Borrow the advantages of the industry, realize the strategic role of complementary advantages, and realize resource sharing and benefit maximization in a relatively short time. "We will integrate the marketing outlets and production resources of both sides of the alliance enterprises, so that production and marketing can be separated. With the prominent production advantages of production advantages, we will strictly control the product quality, improve/increase the stability of the production chain and adequate supply; Huidebang Ceramics combines the technological advantages of ceramic enterprises with high scientific and technological content, cooperates with the product research and development of Huidebang Ceramics, and cooperates with the production of Huidebang Ceramics to improve product quality and reduce production costs; Improve the comprehensive competitiveness of products in the market.