A successful chain enterprise with exuberant vitality is not only a gorgeous outer package, but also has the basis for the survival and development of the enterprise. The successful support of the franchisee is the incomparable core competitiveness of the enterprise. The advantages of cooperation with "Guanhe" and the core competitiveness of the enterprise are reflected in the following aspects:
1、 Brand advantages
On December 8, 2002, he won the Bronze Award of Tieguanyin in the Tea King Invitational Competition of 2002 "China Tea Industry International Cooperation Summit and National Tea Economic Information Network Annual Conference"
On April 23, 2004, after visiting our factory, he was pleased to inscribe "Guanhe Famous Tea" and highly appreciated the quality of "Guanhe" brand Tieguanyin
The inaugural meeting of Fujian Tea Industry Research Association separately designated tea
Youth tea blending ability in 2004
2005-2006 Contract abiding and Trustworthy Enterprise
Anxi Tieguanyin Top Ten Brands
2007 Fragrant Anxi Tieguanyin (Gold Award) Tea King
In 2007, Anxi County became an advanced unit in brand building
In 2007, "Fujian Taiwan Love. Welcome the Agricultural Movement" collective civilized wedding designated special tea
In 2007, it was awarded the National Demonstration Unit of Sincerity and Prosperity by Industry and Commerce Association
Won the 2008 Quanzhou Famous Trademark
Designated tea for the 6th Straits Project Achievement Fair in 2008
2008 "Mingmen Grand Ceremony" 2008 Top Ten Fujian Oolong Tea Brands
Standing director unit of Fujian Tea Association in 2008
The Second National Economic Census of Fujian Provincial People's Government in 2008
In 2009, it was honored as a "brand" and given priority to cultivation and promotion
Won the title of "Top Ten Gift Tea in Rongcheng" in 2009
Won the title of "Quanzhou Leading Enterprise" in 2009
In 2010, it won the title of "Top Ten Brands of Quanzhou Tea in 2010"
In 2010, it won the title of "Advanced Unit for Tea Brand Promotion"
In 2010, it won the title of "leading enterprise of agricultural industrialization in Quanzhou"
2、 Product advantages
Three series, dozens of varieties
The products cover two major market segments of business and gift tea
QS certification, IS09001 quality system certification
Origin mark cold certification
3、 Business advantages
Guanhe famous tea inherits the essence of traditional culture, and the tea culture presents heaven, earth, people, and harmony. Anxi Tieguanyin, which is protected by its origin, is well-known around the world.
Guanhe famous tea takes brand construction and product quality as the core, pursues extraordinary tea king quality, and constantly enriches and improves the product structure to meet diversified market demands.
Carry forward the tea culture, advocate the concept of harmony, health and new life with the promotion methods popular with consumers such as the Tea King Competition.
The enterprise adopts the chain franchise mode, which is dominated by the direct flagship stores, supplemented by franchise stores and franchise counters, and constantly strengthens the marketing management, brand promotion and channel construction to bring sustainable economic benefits to the majority of franchise dealers.
4、 Professional advantages
The enterprise has a group of senior tea appraisers and tea makers
Regular professional publications
Regular seminars and exchange meetings for franchised dealers