There are nearly 50000 new models designed by ZARA every year, of which more than 12000 are actually put into the market, five times the average of its competitors.
The secret of ZARA clothing lies in that it has more than 200 designers, with an average age of only 25 years old, who are always shuttling to the major shows in Paris, Milan, New York, Tokyo and other fashion capitals, and launching simulated fashion items at a fast speed. In the design center located on the second floor of ZARA headquarters, there is an open space of 700 square meters. Young designers from 20 different ethnic groups, under the leadership of the decision-making level responsible for art guidance, integrate new popular information, redesign the style and combine it into a new clothing series. They are a team composed of design, market analysis and buyers, who jointly discuss possible popular styles, patterns and fabrics, and quickly reach an agreement on retail prices and costs, thus deciding whether to put them into production.
From design, trial production, production to store sales of ZARA's products, it takes only three weeks on average, and only one week for fast ones. At home, Metersbonwe, which is famous for its quickness, still needs 80 days to complete this process.
Zara joining support:
1. Brand image support:
Standardized "zara" corporate image and unified brand publicity.
2. Headquarters output support:
Headquarters supplies everything. One step support.
3. Free training support:
Pre opening and annual irregular training. Carry out various trainings on product knowledge, sales skills, management knowledge, etc., improve the quality of store staff and franchisees, and obtain more wealth opportunities with quality.
4. Material distribution support:
The company provides logistics distribution services, which can quickly realize the circulation of goods and meet the demand for goods at the front line of the market.
5. Site selection and decoration support:
The company provides guidance from store location to opening. Provide detailed opening plan guidance, provide uniform style decoration scheme and sample support, and assist in opening celebration activities.
6. Media advertising support:
National media advertising, including television, newspapers, radio, magazines, web portals, outdoor advertising and other forms, as well as the company's irregular national or regional publicity and planning activities.
7. Market operation support:
Providing annual holiday store promotion programs can not only improve the popularity of the local zara brand, but also help improve product sales.
8. Tracking service support:
The marketing management personnel visit the franchise stores regularly, give guidance and suggestions to the problems in their marketing operation, goods display, sales strategy, staff management and other aspects, and assist customers in store management.
9. Regional protection support:
Strictly determine the business circle and regional protection policies, build sufficient development and operation space for the franchisees, and protect the interests of the franchisees.
1. Franchise consultation: Franchisees consult relevant cooperation matters with the professional franchise consultants of the headquarters by telephone, fax, online message, etc., and ask for relevant information.
2. Field investigation: Franchisees go to the headquarters for project investigation and business communication with headquarters staff.
3. Qualification review: the headquarters reviews the franchisees. Confirm the cooperation qualification of the franchisee.
4. Signing the contract: both parties confirm that there is no dispute about the investigation results and formally sign the contract.
5. Payment of fees: the franchisee shall pay relevant fees to the headquarters according to the selected franchise type.
6. Headquarters training: the headquarters arranges technical training for franchisees, and issues authorized bronze medals after passing the training.
7. Store decoration: the headquarters provides decoration guidance and design guidance for franchisees.
8. Opening: The headquarters continuously pays attention to the operation of the franchisee, and provides operation guidance and assistance.