Brand name |
Anxious Liquor Industry |
Investment amount |
50~100 ten thousand |
date of establishment |
2007-01-01 |
Total number of stores |
three hundred and twenty-four |
Business scope |
High end liquor and French Bordeaux red wine | Suitable for people |
Free entrepreneurship, on-the-job investment, addition of existing companies, entrepreneurship of graduates, unlimited |
Franchise region |
whole country |
Whether there is regional authorization |
yes |
Origin of the brand |
|
contract period |
2 years |
Training period |
From 15 days |
Royalties |
9000 yuan |
Requirements for business conditions |
franchise |
bond |
RMB 32000 |
Franchise fee |
RMB 0 million |
|
|
Joined by Anxin Liquor Industry details
Shanghai Qualified Liquor Industry Co., Ltd. is a comprehensive commercial and trade company with good products as the leader and famous liquor and red wine brands in France.
Shanghai Qualified Liquor Industry Co., Ltd. has always been committed to "operating qualified liquor with integrity and promoting the millennium liquor culture", adhering to the business philosophy of "the best is like water and morality is fundamental", and is committed to the market development, marketing planning, network construction and brand promotion of French Bordeaux red wine, a famous and high-quality liquor product; With the purpose of safeguarding the legitimate rights and interests of consumers and standardizing market operation behavior, we have made great achievements and enjoyed a high reputation in the industry and among consumers.
The company has established offices in Henan, Shaanxi, Gansu, Yunnan, Zhejiang, Jiangsu and other places, set up qualified wine clubs, developed more than 260 member units, and the circulation and terminal network covers all parts of the country.
In order to continuously improve the level of enterprise management and integrate with international modern enterprise management, we have actively introduced, absorbed and digested modern and advanced management achievements and experience in enterprise management, and established an e-commerce platform for product sales; In order to improve/increase product quality, the company strictly implements the Food Safety Law and the Alcohol Circulation Management Measures issued by the Ministry of Commerce, establishes and improves the product circulation tracking and information feedback system, and strictly monitors every link from product purchase, warehousing to ex warehouse, so as to fundamentally ensure product quality and safety.
The leading products of qualified liquor companies are series wines and French Bordeaux red wines. Since its establishment, the company has quickly won the trust and support of various brand operators with its strong strength, qualified reputation and strong market operation ability, and has established a long-term and stable strategic partnership with the operators of multiple core brands of the system and the French Wine Chamber of Commerce; With its rich product variety, reasonable product structure, extraordinary product quality and good service, it has won the support of dealers and customers, and has become a hospitality wine supplier for many enterprises and institutions across the country.
Qualified liquor industry's scientific business philosophy, advanced market operation mode, strong sales team and modern enterprise management mode have laid a solid foundation for the company's development! Optimized product structure, rich product varieties, extraordinary product quality, scientific market positioning, sound marketing network, strong enterprise team, and constant awareness of creation are the eternal power of the company's development! Building enterprises, selling products and providing intimate services are the eternal theme of the company! At present, Shanghai Qualified Wine Industry Co., Ltd. is marching towards collectivization, modernization and standardization, and rising to the earth as a giant in the same industry!
The company sincerely welcomes the franchised agents from all over the country to visit, investigate and join the qualified liquor companies. We are willing to work with you to achieve win-win cooperation and common prosperity!
Joined by Anxin Liquor Industry advantage
Ten advantages of choosing to represent "qualified liquor industry" liquor to join chain stores:
1、 Brand appeal: It has six advantages and the status of liquor king, high brand awareness and high market share; The French Bordeaux wine ranks first among the imported wines in terms of sales volume and brand recognition;
2、 Little difficulty in joining: no joining agency fee;
3、 Distribution system: perfect regional protection distribution right system, increase/increase Qualified liquor franchised agents Large cash register space;
4、 After sales service system: implement regional anti-counterfeiting identification system
Perfect unconditional exchange system of product control center
Complete market anti-counterfeiting system and related punishment system
5、 Price system: long product line, high, middle and low-end products, nationwide chain operation, and increased/increased the unified distribution price and terminal sales price;
6、 Image system: national chain operation, unified store image, unified decoration style and image recognition system;
7、 Marketing service: national chain operation, perfect marketing theory and brand new marketing model training;
8、 Promotion support: provide promotion scheme, promotion personnel and promotion gift distribution in peak season;
9、 Advertising support: share national media image advertising and appropriate local regional advantageous media advertising;
10、 Sales reward: implement the year-end performance index completion reward system, and good franchisees can get the opportunity to participate in the year-end dealer conference.
Joined by Anxin Liquor Industry technological process
Franchise process of selecting "qualified liquor industry" liquor franchised chain stores:
1、 Discuss cooperation matters and fill in the Franchise Application Form to preliminarily reach cooperation intention;
2、 The regional manager of the national marketing management center of the qualified liquor chain visited the market on the spot, determined the location of the business store and the distribution area, and signed the comments (1-2 days), submitted them to the national marketing company for review, review and approval, and issued a notice of store establishment (1-2 working days);
3、 Sign a formal distribution contract, and the distribution unit completes the payment for the first batch of orders (1-2 working days);
4、 Determine the quantity and delivery method of the first order product (1-2 working days);
5、 Determine the business location of the image store (1-3 days);
6、 The distribution unit shall negotiate with the local decoration company, and the national marketing management center of the qualified liquor chain shall issue the relevant decoration reference drawings and standard part sizes to the distribution unit (about 15-20 days);
7、 The interior and exterior decoration of the image store has been completed, and the regional manager of the national marketing management center of the qualified liquor chain has completed the acceptance (the headquarters will reimburse part of the decoration expenses in the form of replenishment), and the distribution unit will determine the storage location (1-2 working days);
8、 The National Marketing Management Center of the qualified liquor chain arranges the delivery and completes the sample placement in the showroom of the image store (7 working days);
9、 Preparations before opening: the opening time is determined, the opening inviter is determined, and the opening process is determined. The distribution unit will recruit local staff (shop assistant, finance, warehouse keeper, finance and marketing personnel, etc.). The regional brand marketing personnel shall provide necessary training to the recruited personnel (3-5 working days);
10、 Opening ceremony (1 working day);
11、 Construction of secondary distribution network:
The image display of shopping malls and supermarkets, the distribution of catering hotels and famous wines, and the development of group buying are strengthened. The headquarters can appropriately launch mainstream media advertisements according to local market conditions. The headquarters provides specific and detailed market launch plan, cash distribution operation process and promotion plan of each channel, and distribution operation process and promotion plan of each channel. The headquarters can assign the market manager to give guidance on the preliminary development and specific implementation according to the local conditions (the salary of the assigned personnel shall be borne by the headquarters). When the peak season comes, the headquarters will provide the marketing operation plan for the peak season and assign the marketing personnel to guide the implementation.
Anxious Liquor Industry Agency conditions
The following conditions are required for the selection of liquor franchised chain stores acting as agents of "qualified liquor industry":
1. Love the liquor industry and have legal business qualifications;
2. Focus on qualified liquor industry, honest, credit, no criminal and bankruptcy records;
3. Strong economic strength;
4. Qualified social relations resources: have experience in alcohol marketing and management, and rich human resources, network resources, and group consumer groups;
5. Qualified business philosophy, consciously maintain the brand image of qualified liquor industry, and reject fake liquor;
6. Receive the operation management, practice, training, guidance and supervision of the national marketing center of qualified liquor industry.
Anxious Liquor Industry Franchise operation
Wisdom selection and operation support for joining qualified liquor projects:
1. Strong brand appeal.
2. With the rapid economic growth, consumers have gradually accepted the wine culture. At the same time, in recent years, Bordeaux wine has developed rapidly in the channel and has become a major importer of French Bordeaux wine.
3. Regional market operation right.
4. Strong market policies in many aspects.
5. Five star marketing service.
6. New terminal move forward and 1P marketing mode operation training.
7. Reward for completion of year-end performance indicators.
8. The Product Control Center will exchange the goods unconditionally during the contract period.