(1) Franchise advantages
(1) Accurate market positioning to create an advanced brand of high-end fashion business hotel chain
In the market environment of fierce competition in the hotel industry, the emergence of the mid end premium hotel market fills the gap between economic hotels and high star hotels, which will provide broad prospects for the development of mid end premium hotels in the next decade. The net cash register level created by the middle end is three times that of the economy hotel, which creates a considerable space for the operation and management of the middle end premium hotel, and attracts smart candidates to enter the market of the middle end premium hotel.
Fuyi Hotel Group has accurately targeted the market of mid end premium hotels, introduced the concept of fashionable hotels popular abroad, and its services and facilities are close to luxury star hotels. It focuses on fashion, business and comfort, provides more complete personalized business services for mid and high-end business people, and meets the values and actual needs of modern high-end business people, To truly realize "five-star experience, three-star value".
At the same time, the Group has also been persisting in shaping the franchise of characteristic hotels, discussing development together, and striving to build a hotel franchise chain with strong brand influence nationwide.
(2) International brand, successful mode
In May 2012, Fuyi Hotel Group was listed in Taiwan, which is the international strategic alliance partner of Singapore Fulihua Group. With the national layout, large-scale expansion and step by step promotion of brand management strategy, Fuyi Hotel Group has initially completed the national layout focusing on the economic circle of Taiwan, Yangtze River Delta, Pearl River Delta and Bohai Sea Rim, with the central cities in the northeast and northwest as the point support.
Fuyi Hotel Group has always adhered to the core value concept of "fashion, technology and health". It has five brands, namely, "Yayi Holiday Hotel", "Boyi Premium Hotel", "Fuyi Fashion Hotel", "Fuyi Business Hotel" and "Fuyi Hotel". The group has accurately divided the market, grasped the customer's needs, and the five brands have been combined with each other, with their own characteristics and comprehensive development, Provide considerate service for customers together.
Fuyi Hotel Group adheres to the strategic thinking of chain development, introduces the management philosophy and service standards of Singapore's famous four-star hotel brands, and is included in the global sales plan of Singapore Furama. It is unique in the hotel market, forming sharp contrast with other hotel products, showing a strong market competitiveness.
(3) Perfect operation support system and mature service mode
Fuyi Hotel Group has adhered to the professional management of the group brand for more than 10 years, adopted two modes of development: direct marketing and franchise, adhered to the strategic thinking of chain development, introduced the management philosophy and service standards of Singapore's famous four-star Furama Hotel brand, and established unified operation standards and management norms.
The hotel has a self-developed reservation system, a strong reservation support system of 800 and 400 telephones nationwide, a global reservation system, and high-quality member customers; It also has Fulihua's sales channel sharing, establishes an international sales network, and supports the brand to continue.
(4) Whole process support and common development
Fuyi Hotel Group designates professional franchise service managers for franchisees to provide full tracking services and provide strong backup support for franchisees.
(2) Franchise support
1. Project evaluation
Professional franchise team for franchise consultation
Field investigation and evaluation of the surrounding market conditions (property conditions, traffic conditions, competitive markets)
Analysis of smart selection, cost accounting and operation of franchise projects
2. Whole process engineering support
Provide the early planning scheme of the hotel
Hotel planning and design scheme
On site construction guidance
3. Group procurement and cost control
Unified material procurement and distribution system to ensure timely, high-quality and low-cost procurement
Cost control analysis and guidance support
4. Professional training and operation
Provide system training materials of Fuyi Hotel Group
Develop training plans for franchised hotels
Multi aspect and multi-level special selective training
Provide systematic and professional job training for relevant personnel (hotel managers, reserve cadres, store managers, sales, ordinary employees, etc.)
5. Continuous hotel management support
Hotel opening planning assistance and opening acceptance
Hotel operation consulting and service quality control
Standardized service quality management system
Regular quality tracking inspection and provision of quality improvement plan
Hotel Guest Satisfaction Control Plan
Advanced financial management platform support
6. Advanced IT system, providing technical support
Self developed hotel management system software - hotel reservation system, front desk management system and network reservation system
Professional hotel computer IT architecture design and system installation and commissioning
R&D and application programs of new technologies, and assist in implementation
Computer remote maintenance and online upgrade assistance
Design of optical fiber broadband system
7. Member support and sales support
Powerful reservation support system (national 800 and 400 telephones), global reservation system
Strong membership system, customer data sharing
Group member club
All major e-commerce reservation systems across the country jointly sell and provide member delivery support
National member points store redeems generous gifts
8. Brand support, national promotion, continuous value
Provide complete brand image album and standard management manual
National brand promotion, including print media, large-scale exhibitions, outdoor advertising, Internet media, etc
Overall promotion on official website and microblog
The promotion advertisement of mutual reservation between all hotels and mutual recommendation at the front desk