![](http://img4.jiameng.com/2016/04/15455fb0ebd.jpg)
A trusted partner:
The Group is a unique enterprise driven by its mission, vision and core values. Our mission is to make our home feel better. Our vision is to become a respected world enterprise. Our core values are: character, enterprise and product, three in one. An enterprise with a soul is worthy of trust and respect.
Two high-end brands make tens of millions of businesses
As a high-end kitchen cabinet brand, you can operate two high-end brands at the same time and achieve your dream of tens of millions of business.
Build a team with three-level progressive training system
1. Headquarters training: you can feel the corporate culture, deepen your confidence in the brand, and enhance the sense of belonging of employees.
2. Centralized training in stores: all regions have full-time trainers for key positions such as designers and shopping guides to conduct one-on-one promotion training in stores.
3. Intensified external training of headquarters/regions: regularly carry out national or regional centralized external training, and use third-party professional training institutions for comprehensive improvement.
Four Modernization Systems Promote New Franchise Mode
◎ Product integration
The industry gives priority to the introduction of five integration concepts: component integration, space integration, function integration, service integration, and culture integration, which are progressive and interlinked to create a truly human quality integrated kitchen.
◎ Service turn
In 2015, it proposed to "build The strategic goal of "customer experience, building a featured high-end brand", and priority definition in the industry Customer experience standards. There are four levels:
1. Physical store services and on-site after-sales services for end consumers;
2. Franchise operation services for franchisees;
3. Service for the customer concept between the internal functional departments of the company;
4. Full process information service for various types of customers.
◎ Operation standardization
When the kitchen cabinet industry is still struggling to move forward in the traditional investment attraction, Pak Chef has developed a new way to launch the franchise mode of the kitchen cabinet industry, providing each franchise partner with globally unified standard training, store management and operation support. The company establishes a franchise operation system, develops standardized materials, formulates standardized processes, carries out standardized training, and comprehensively uses sound, light, and electrical equipment to enable every store operator to become a professional.
◎ Process informatization
In 2015, Pak Kitchen established the enterprise management concept, optimized the management process, reorganized the management team and created the management means, established the website platform, digitized the production process, material movement, transaction processing, cash flow, customer interaction and other business processes, and integrated the OA system HR system, supply chain system, franchisee platform, community forum, online sales, etc. are integrated.
Five dimensional brand promotion helps overtaking on curves
China Central Television, Internet, mobile terminals, print media, exhibitions and other national powerful media combinations were launched to fully support franchisees to explore the local market. In 2015, Bochu participated in multiple CCTV programs brand The program is to build an ecosystem for advertising of Cupressure.
Six continuous support policies for store building
Sample support, decorations, decoration subsidies, opening promotions, store building gift packages, development funds.
Seven marketing operation teams fully escort
South China, North China, Jiangsu, Zhejiang, Shanghai, Northeast and West
Eight mature models quickly ignite the market
Conference marketing, store opening promotion, regional linkage, factory purchase, community explosion, national unified activities for major festivals, and service marketing.
Nine global strategic suppliers create high-end quality
Blum, Kespoma, Heidisch, Fenier, Henkel Glue, Renolite, LG, DuPont, Samsung, EGGER, Yamaha, etc.
Ten differentiated selling points make products more popular
Diamond cutting process, Yamaha's third generation piano baking paint, high-temperature vacuum dust-free film pressing technology, wood tenon connection, E0 grade environmental protection plate three times better than the standard, defect free milling processing technology, solid wood expansion anti cracking technology, double tube silent anti-collision system, sink cabinet waterproof technology, cabinet full edge sealing.